How to Build Your Own FullStory
Replace FullStory with a custom build. Digital Experience Analytics Platform
Build Difficulty: 5/5
Build a working replacement in a weekend with AI tools
Estimated Timeline
Based on 45 features at Weekend Project difficulty, expect about One weekend with AI-assisted development.
Recommended Tech Stack
Full-stack React framework with API routes and server components
PostgreSQL database, auth, and real-time subscriptions
Utility-first styling for rapid UI development
Key Features to Replicate
Top features across 8 categories. See all 45 features
Analytics(17 features)
AI-powered detection of unusual user behavior patterns and performance anomalies.
Visualize common user paths and flows through your application to identify patterns.
Analyze user cohorts over time to understand retention, engagement, and lifecycle metrics.
Define and track custom user actions to measure specific business metrics and user journeys.
Create custom dashboards to track key metrics and monitor application health at a glance.
+12 more in this category
Conversion Optimization(4 features)
Analyze user behavior and conversion differences between A/B test variants.
Define and track custom conversion goals to measure key business outcomes.
Track form completion rates, field abandonment, and user friction to optimize conversion funnels.
Visualize user conversion paths and identify drop-off points in critical workflows.
Security(4 features)
Track all account activities and data access for compliance and security purposes.
Mask sensitive data fields, manage PII redaction, and comply with GDPR and privacy regulations.
Manage user permissions and restrict access based on team roles and responsibilities.
Implement single sign-on via SAML 2.0 and OAuth for enterprise security requirements.
Configuration(2 features)
Track and analyze sessions across development, staging, and production environments separately.
Configure sampling, recording frequency, and storage duration for optimal performance.
Data Management(2 features)
Export session data, analytics, and reports in multiple formats for external analysis.
Configure automatic data retention and deletion policies to manage storage and comply with regulations.
Mobile(2 features)
Capture session replay and analytics data from native iOS and Android applications.
Record and visualize touch interactions, swipes, and gestures on mobile devices.
Performance(2 features)
Track API calls, network requests, and response times to diagnose performance issues.
Monitor Core Web Vitals, page load times, and application performance metrics.
User Experience(2 features)
Adjust playback speed during session replay for faster review of long user sessions.
Control replay playback speed from slow-motion to fast-forward for flexible review.
Cost Calculator
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Total Cost Comparison
DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 45 features at very easy complexity.