FullStory vs Matomo
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
FullStory offers fewer features (45 vs 120) and more integrations (28 vs 18). Starting price: FullStory at $99/mo vs Matomo at $29/mo. FullStory has 42 unique features while Matomo has 117 unique features, with 3 features in common.
| FullStory | Matomo | |
|---|---|---|
| Category | Analytics | Analytics |
| Total Features | 45 | 120 |
| AI-Powered Features | 5 | 0 |
| Starting Price | $99/mo | $29/mo |
| Pricing Tiers | 3 | 4 |
| Integrations | 28 | 18 |
| Shared Features | 3 | |
| Shared Integrations | 1 | |
| Data Quality | 73% | 95% |
Feature Comparison by Category
API (0 vs 3)
| Feature | FullStory | Matomo |
|---|---|---|
| API Segmentation Support | ||
| Administration API | ||
| Analytics API |
Administration (0 vs 7)
| Feature | FullStory | Matomo |
|---|---|---|
| Easy One-Click Updates | ||
| Multi-Currency Support | ||
| SAML Login | ||
| Timezone Support | ||
| Unlimited Users Management | ||
| Unlimited Websites Management | ||
| White Label |
Alerts (0 vs 1)
| Feature | FullStory | Matomo |
|---|---|---|
| Custom Alerts |
Analytics (17 vs 0)
| Feature | FullStory | Matomo |
|---|---|---|
| Anomaly Detection | ||
| Behavioral Flows | ||
| Cohort Analysis | ||
| Custom Events | ||
| Dashboards | ||
| Device & Browser Data | ||
| Heatmaps | ||
| Mouse Trail Visualization | ||
| Predictive Analytics | ||
| Rage Click Detection | ||
| Search Sessions | ||
| Segment Audiences | ||
| Session Replay | ||
| Session Search with AI | ||
| Session Timeline |
Collaboration (1 vs 0)
| Feature | FullStory | Matomo |
|---|---|---|
| Team Collaboration |
Community (0 vs 1)
| Feature | FullStory | Matomo |
|---|---|---|
| Public Roadmap |
Compatibility (1 vs 0)
| Feature | FullStory | Matomo |
|---|---|---|
| Browser Compatibility |
Configuration (2 vs 0)
| Feature | FullStory | Matomo |
|---|---|---|
| Multi-Environment Support | ||
| Recording Controls |
Conversion Optimization (4 vs 0)
| Feature | FullStory | Matomo |
|---|---|---|
| A/B Test Integration | ||
| Conversion Goals | ||
| Form Analytics | ||
| Funnel Analysis |
Conversion Tracking (0 vs 3)
| Feature | FullStory | Matomo |
|---|---|---|
| Conversion Funnels | ||
| Form Analytics | ||
| Goal Conversion Tracking |
Customization (0 vs 4)
| Feature | FullStory | Matomo |
|---|---|---|
| Community Themes | ||
| Custom Dimensions | ||
| Custom Logo Upload | ||
| Custom Variables |
Data Export (0 vs 1)
| Feature | FullStory | Matomo |
|---|---|---|
| Data Export |
Data Import (0 vs 1)
| Feature | FullStory | Matomo |
|---|---|---|
| Server Log Import |
Data Management (2 vs 5)
| Feature | FullStory | Matomo |
|---|---|---|
| Automatic Data Deletion | ||
| Data Export | ||
| Data Retention Policy | ||
| IP Exclusion | ||
| SQL Data Access | ||
| URL Parameter Exclusion | ||
| Unlimited Data Storage |
Data Warehouse (0 vs 1)
| Feature | FullStory | Matomo |
|---|---|---|
| Data Warehouse Connector |
Debugging (1 vs 0)
| Feature | FullStory | Matomo |
|---|---|---|
| Console Logs |
Deployment (1 vs 0)
| Feature | FullStory | Matomo |
|---|---|---|
| On-Premise Deployment |
Development (0 vs 2)
| Feature | FullStory | Matomo |
|---|---|---|
| Developer Zone | ||
| Programming Language Libraries |
Documentation (0 vs 3)
| Feature | FullStory | Matomo |
|---|---|---|
| FAQ | ||
| Glossary | ||
| User Guides |
Education (0 vs 1)
| Feature | FullStory | Matomo |
|---|---|---|
| Training Videos |
Error Monitoring (1 vs 0)
| Feature | FullStory | Matomo |
|---|---|---|
| Error Tracking |
Extensibility (0 vs 1)
| Feature | FullStory | Matomo |
|---|---|---|
| Open Marketplace |
Installation (0 vs 1)
| Feature | FullStory | Matomo |
|---|---|---|
| Fast Installation |
Integration (1 vs 4)
| Feature | FullStory | Matomo |
|---|---|---|
| API Access | ||
| CMS Plugins | ||
| Google Analytics Data Importer | ||
| LDAP Integration | ||
| Report Embedding |
Marketing (1 vs 3)
| Feature | FullStory | Matomo |
|---|---|---|
| Advertising Conversion Export | ||
| Attribution Tracking | ||
| Campaign Tracking | ||
| Multi-Channel Conversion Attribution |
Mobile (2 vs 3)
| Feature | FullStory | Matomo |
|---|---|---|
| Mobile App | ||
| Mobile App Analytics | ||
| Mobile App Analytics with Android SDK | ||
| Mobile App Analytics with iOS SDK | ||
| Touch Gesture Tracking |
Monitoring (1 vs 0)
| Feature | FullStory | Matomo |
|---|---|---|
| Alerts & Notifications |
Open Source (0 vs 1)
| Feature | FullStory | Matomo |
|---|---|---|
| Open Source |
Optimization (0 vs 1)
| Feature | FullStory | Matomo |
|---|---|---|
| A/B Testing Platform |
Performance (2 vs 3)
| Feature | FullStory | Matomo |
|---|---|---|
| Network Monitoring | ||
| Page Performance Reports | ||
| Page Speed Performance Tracking | ||
| Performance Metrics | ||
| Site Speed and Page Speed Reports |
Privacy (0 vs 12)
| Feature | FullStory | Matomo |
|---|---|---|
| Consent Tracking | ||
| Cookie Disable Enforcement | ||
| Cookie-Less Analytics | ||
| Do Not Track Support | ||
| GDPR Compliance | ||
| GDPR Manager | ||
| IP Anonymization | ||
| Opt-Out Iframe | ||
| Personal Data Tracking | ||
| Referrer Anonymization | ||
| User ID Pseudonymization | ||
| Visits Log Disable |
Quality (0 vs 1)
| Feature | FullStory | Matomo |
|---|---|---|
| Quality Assurance |
Reporting (1 vs 20)
| Feature | FullStory | Matomo |
|---|---|---|
| 100% Accurate Data | ||
| All Websites Dashboard | ||
| Annotations | ||
| Custom Reports | ||
| Customizable Dashboard | ||
| Ecommerce Analytics | ||
| Geolocation | ||
| Log Analytics | ||
| Media Analytics | ||
| Page Overlay | ||
| Pages Transitions | ||
| Real-time Data Updates | ||
| Roll-Up Reporting | ||
| Row Evolution | ||
| Scheduled Email Reports |
SEO (0 vs 2)
| Feature | FullStory | Matomo |
|---|---|---|
| SEO Web Vitals | ||
| Search Engine Keywords Performance |
Security (4 vs 2)
| Feature | FullStory | Matomo |
|---|---|---|
| Audit Log | ||
| Audit Logs | ||
| Privacy Controls | ||
| Role-Based Access Control | ||
| SSO & SAML | ||
| Security Focus |
Segmentation (0 vs 2)
| Feature | FullStory | Matomo |
|---|---|---|
| User Cohorts | ||
| User Segmentation |
Support (0 vs 3)
| Feature | FullStory | Matomo |
|---|---|---|
| Community Forums | ||
| Long Term Support | ||
| Paid Support Plans |
Tag Management (0 vs 1)
| Feature | FullStory | Matomo |
|---|---|---|
| Tag Manager |
Technical (0 vs 6)
| Feature | FullStory | Matomo |
|---|---|---|
| High Traffic Compatibility | ||
| IPv4 and IPv6 Support | ||
| Intranet Support | ||
| Multi-Platform Support | ||
| Proxy Support | ||
| Unicode Support |
Tracking (0 vs 19)
| Feature | FullStory | Matomo |
|---|---|---|
| 404 Page Tracking | ||
| C# DotNet Tracker | ||
| Content Tracking | ||
| Cookie-Based Tracking | ||
| Cross-Domain Linking | ||
| Event Tracking | ||
| External Link Tracking | ||
| File Download Tracking | ||
| Java Tracking API Client | ||
| JavaScript Tracking API | ||
| Offline Tracking | ||
| PHP Tracking API Client | ||
| REST Tracking API | ||
| Search Engine Bot Tracking | ||
| Search Engine Tracking |
User Experience (2 vs 2)
| Feature | FullStory | Matomo |
|---|---|---|
| Heatmap Analytics | ||
| Replay Playback Speed | ||
| Session Playback Speed Control | ||
| Session Recording |
User Research (1 vs 0)
| Feature | FullStory | Matomo |
|---|---|---|
| User Feedback Integration |
Unique Features
Only in FullStory (42)
Anomaly Detection
Behavioral Flows
Cohort Analysis
Custom Events
Dashboards
Device & Browser Data
Heatmaps
Mouse Trail Visualization
Predictive Analytics
Rage Click Detection
Search Sessions
Segment Audiences
Session Replay
Session Search with AI
Session Timeline
Trend Analysis
User Profiles
Team Collaboration
Browser Compatibility
Multi-Environment Support
+ 22 more unique features
Only in Matomo (117)
Easy One-Click Updates
Multi-Currency Support
SAML Login
Timezone Support
Unlimited Users Management
Unlimited Websites Management
White Label
Custom Alerts
Administration API
Analytics API
API Segmentation Support
Public Roadmap
Conversion Funnels
Goal Conversion Tracking
Community Themes
Custom Dimensions
Custom Logo Upload
Custom Variables
Server Log Import
Automatic Data Deletion
+ 97 more unique features
Want to build your own alternative to FullStory or Matomo?
Analyze it with Reap