FullStory vs Mouseflow
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
FullStory offers fewer features (45 vs 81) and fewer integrations (28 vs 29). Starting price: FullStory at $99/mo vs Mouseflow at $25/mo. FullStory has 42 unique features while Mouseflow has 78 unique features, with 3 features in common.
| FullStory | Mouseflow | |
|---|---|---|
| Category | Analytics | Analytics |
| Total Features | 45 | 81 |
| AI-Powered Features | 5 | 5 |
| Starting Price | $99/mo | $25/mo |
| Pricing Tiers | 3 | 5 |
| Integrations | 28 | 29 |
| Shared Features | 3 | |
| Shared Integrations | 6 | |
| Data Quality | 73% | 100% |
Feature Comparison by Category
AI (0 vs 1)
| Feature | FullStory | Mouseflow |
|---|---|---|
| Mina AI Assistant |
Account Management (0 vs 2)
| Feature | FullStory | Mouseflow |
|---|---|---|
| Multi-Organization Management | ||
| Multiple Domain Management |
Analytics (17 vs 1)
| Feature | FullStory | Mouseflow |
|---|---|---|
| Anomaly Detection | ||
| Behavioral Flows | ||
| Cohort Analysis | ||
| Custom Events | ||
| Dashboards | ||
| Device & Browser Data | ||
| Heatmaps | ||
| Hover to Click Rate | ||
| Mouse Trail Visualization | ||
| Predictive Analytics | ||
| Rage Click Detection | ||
| Search Sessions | ||
| Segment Audiences | ||
| Session Replay | ||
| Session Search with AI |
Automation (0 vs 2)
| Feature | FullStory | Mouseflow |
|---|---|---|
| Auto Segment Tagging | ||
| Auto-Capture Experience |
Benchmarking (0 vs 1)
| Feature | FullStory | Mouseflow |
|---|---|---|
| Industry Comparison |
Collaboration (1 vs 3)
| Feature | FullStory | Mouseflow |
|---|---|---|
| Comment on Sessions | ||
| Personal and Team Dashboards | ||
| Share Session Recordings | ||
| Team Collaboration |
Compatibility (1 vs 0)
| Feature | FullStory | Mouseflow |
|---|---|---|
| Browser Compatibility |
Compliance (0 vs 1)
| Feature | FullStory | Mouseflow |
|---|---|---|
| Consent Integration |
Configuration (2 vs 0)
| Feature | FullStory | Mouseflow |
|---|---|---|
| Multi-Environment Support | ||
| Recording Controls |
Conversion Optimization (4 vs 1)
| Feature | FullStory | Mouseflow |
|---|---|---|
| A/B Test Integration | ||
| Conversion Funnel Analytics | ||
| Conversion Goals | ||
| Form Analytics | ||
| Funnel Analysis |
Core Analytics (0 vs 3)
| Feature | FullStory | Mouseflow |
|---|---|---|
| 100% Recording Rate | ||
| Friction Detection | ||
| Session Replay |
Customization (0 vs 2)
| Feature | FullStory | Mouseflow |
|---|---|---|
| Customize Survey Colors & Branding | ||
| Remove Mouseflow Logo |
Data Capture (0 vs 2)
| Feature | FullStory | Mouseflow |
|---|---|---|
| Data Layer Capture | ||
| UTM Auto-Capture |
Data Management (2 vs 2)
| Feature | FullStory | Mouseflow |
|---|---|---|
| Custom Tagging | ||
| Data Export | ||
| Data Filtering & Segmentation | ||
| Data Retention Policy |
Debugging (1 vs 0)
| Feature | FullStory | Mouseflow |
|---|---|---|
| Console Logs |
Deployment (1 vs 0)
| Feature | FullStory | Mouseflow |
|---|---|---|
| On-Premise Deployment |
Error Detection (0 vs 1)
| Feature | FullStory | Mouseflow |
|---|---|---|
| JavaScript Error Detection |
Error Monitoring (1 vs 0)
| Feature | FullStory | Mouseflow |
|---|---|---|
| Error Tracking |
Event Tracking (0 vs 1)
| Feature | FullStory | Mouseflow |
|---|---|---|
| Log User Events |
Export (0 vs 3)
| Feature | FullStory | Mouseflow |
|---|---|---|
| Data Exports | ||
| Download Funnel Data | ||
| Download Session Recordings |
Feedback (0 vs 6)
| Feature | FullStory | Mouseflow |
|---|---|---|
| Branch Logic | ||
| Feedback Surveys | ||
| Friction-Triggered Surveys | ||
| Multiple Question Types | ||
| NPS Score | ||
| Survey Triggers |
Form Optimization (0 vs 2)
| Feature | FullStory | Mouseflow |
|---|---|---|
| Form Analytics | ||
| Watch Submit Failures |
Friction Detection (0 vs 6)
| Feature | FullStory | Mouseflow |
|---|---|---|
| Automatic Friction Event Detection | ||
| Friction Development Tracking | ||
| Friction Insights | ||
| Friction Notifications | ||
| Mute Friction | ||
| Watch Friction Metrics |
Integration (1 vs 4)
| Feature | FullStory | Mouseflow |
|---|---|---|
| API Access | ||
| Adobe CID Capture | ||
| Extended REST API Access | ||
| Open REST API | ||
| Plug & Play Integrations |
Interaction Tracking (0 vs 1)
| Feature | FullStory | Mouseflow |
|---|---|---|
| Hovers & Hover Order Data |
Marketing (1 vs 0)
| Feature | FullStory | Mouseflow |
|---|---|---|
| Attribution Tracking |
Mobile (2 vs 0)
| Feature | FullStory | Mouseflow |
|---|---|---|
| Mobile App Analytics | ||
| Touch Gesture Tracking |
Monitoring (1 vs 1)
| Feature | FullStory | Mouseflow |
|---|---|---|
| Alerts & Notifications |
Organization (0 vs 1)
| Feature | FullStory | Mouseflow |
|---|---|---|
| Group Similar Pages |
Performance (2 vs 1)
| Feature | FullStory | Mouseflow |
|---|---|---|
| Average Page Load Time | ||
| Network Monitoring | ||
| Performance Metrics |
Privacy (0 vs 5)
| Feature | FullStory | Mouseflow |
|---|---|---|
| Enforced Customized Privacy Settings | ||
| Exclude IP Address by Default | ||
| Exclusion of Sensitive Form Elements | ||
| Restrict Recording by Location | ||
| Visual Privacy Tool |
Reporting (1 vs 2)
| Feature | FullStory | Mouseflow |
|---|---|---|
| Custom Dashboards | ||
| Custom Reports | ||
| Revenue Metrics |
Security (4 vs 4)
| Feature | FullStory | Mouseflow |
|---|---|---|
| AES-256 Encryption | ||
| Audit Logs | ||
| MFA and Strict Password Policy | ||
| Privacy Controls | ||
| Role-Based Access Control | ||
| SSO | ||
| SSO & SAML | ||
| User Permissions |
Session Management (0 vs 3)
| Feature | FullStory | Mouseflow |
|---|---|---|
| Mark Watched Sessions | ||
| Star Sessions | ||
| Tag Sessions |
Support (0 vs 5)
| Feature | FullStory | Mouseflow |
|---|---|---|
| Account Manager | ||
| Dedicated Customer Success Manager | ||
| Live Chat & Email Support | ||
| Personal Onboarding | ||
| Priority Support |
Team Management (0 vs 1)
| Feature | FullStory | Mouseflow |
|---|---|---|
| Unlimited User Seats |
User Experience (2 vs 0)
| Feature | FullStory | Mouseflow |
|---|---|---|
| Replay Playback Speed | ||
| Session Playback Speed Control |
User Journey (0 vs 5)
| Feature | FullStory | Mouseflow |
|---|---|---|
| Converted User Tracking | ||
| Customer Journey Mapping | ||
| Drop-off User Tracking | ||
| Journey Analytics | ||
| Save User Journeys |
User Research (1 vs 0)
| Feature | FullStory | Mouseflow |
|---|---|---|
| User Feedback Integration |
Visualization (0 vs 8)
| Feature | FullStory | Mouseflow |
|---|---|---|
| Attention Heatmaps | ||
| Click Heatmaps | ||
| Friction Heatmaps | ||
| Geo Heatmaps | ||
| Interactive Heatmaps | ||
| Movement Heatmaps | ||
| Scroll Heatmaps | ||
| Website Heatmaps |
Unique Features
Only in FullStory (42)
Anomaly Detection
Behavioral Flows
Cohort Analysis
Custom Events
Dashboards
Device & Browser Data
Heatmaps
Mouse Trail Visualization
Predictive Analytics
Rage Click Detection
Search Sessions
Segment Audiences
Session Search with AI
Session Timeline
Trend Analysis
User Profiles
Team Collaboration
Browser Compatibility
Multi-Environment Support
Recording Controls
+ 22 more unique features
Only in Mouseflow (78)
Multi-Organization Management
Multiple Domain Management
Mina AI Assistant
Hover to Click Rate
Auto Segment Tagging
Auto-Capture Experience
Industry Comparison
Comment on Sessions
Personal and Team Dashboards
Share Session Recordings
Consent Integration
Conversion Funnel Analytics
100% Recording Rate
Friction Detection
Customize Survey Colors & Branding
Remove Mouseflow Logo
Data Layer Capture
UTM Auto-Capture
Custom Tagging
Data Filtering & Segmentation
+ 58 more unique features
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