Keap

infusionsoft.com
CRM
Few Days

Put Your Business Growth on Autopilot

How to Replace Keap

Overview

Keap is a small business CRM and automation platform that helps entrepreneurs manage customer relationships, automate sales and marketing processes, and scale their businesses efficiently. With over 20 years of experience serving 200,000+ small businesses, Keap combines customer relationship management with powerful automation tools to eliminate manual tasks and drive business growth.

Features

61 features across 21 categories

AI(2)

AI Automation AssistantAIPremium

Leverage the power of proven templates and AI to create an entire campaign in minutes

AI Content AssistantAIPremium

Compose emails quickly and easily with the help of AI

Also in: monday.com, Notion, Airtable

Administration(2)

Custom User Roles, Groups & Permissions

Determine the level of permission for users and their interaction with various records

Default User Roles

Easily add a user or partner, select desired access, and assign administrative roles to team members

Also in: Notion, Airtable, Smartsheet

Automation(5)

Automation History

See what automation actions each contact has received and where they are currently in automated sequences

Billing Automation

Automate past-due reminders so you can stop chasing clients for payments

Credit Card Expiration Reminders

Get automatic notifications before a credit card expires so recurring payments stay on track

Internal Forms

Automate your team's internal processes with custom forms that make data collection easy

Pipeline Automation

Know where every customer is in your process and automate next steps at each stage

Also in: monday.com, Notion, Airtable

Billing(1)

Invoices

Send one-time or recurring invoices that sync with your payment and accounting tools

Also in: Insightly, Airtable, Obsidian

CRM(8)

Company Records

Easily organize contacts by company

Contact Lists, Filters, and Saved Searches

Create custom lists within your contacts, filter your contacts easily, and send the right messages to the right contacts

Contact Management

Manage individual contacts and organize by company if selling B2B

Contact Segmentation (Tags)

Use tags to prioritize your hottest leads and close more deals

Custom Fields

Store business-specific information on the contact or company record

Lists

Create groups of records with similar characteristics for easy filtering and segmentation

Merge Duplicate Contacts

Easily find and combine duplicate contacts

Notes

Easily enter notes about a contact from your mobile or desktop app

Also in: monday.com, Setmore, HubSpot

Communications(1)

Dedicated Business Phone Line

Separate work and personal calls with a business phone number for calls and texts

Community(1)

Keap Community

Connect with our vibrant community of Keap users in our dedicated platform (not Facebook)

Also in: Squarespace, Hugging Face, Obsidian

Education(1)

Keap Academy

A library of on-demand courses on how to use Keap

Also in: Ironclad, Moz, Wagmo

Integrations(4)

API & Webhooks

Create custom connections to Keap via open API endpoints

Gmail and Outlook Sync

Connect your calendar and email with Keap for appointments and see all 1:1 emails on the contact record

Native Zapier Integration

Easily connect thousands of software tools to Keap using our built-in Zapier integration

Third-party Integrations

Connect your other software tools to Keap so you can manage everything in one place

Lead Capture(1)

Forms

Capture leads, collect essential information, and trigger automation when forms are completed

Lead Management(2)

Lead Scoring

Prioritize your hottest leads and trigger automation based on likelihood to buy

Lead Source Tracking

Easily segment leads based on where they came from so you know the sources of your most valuable clients

Marketing(6)

1:1 Email Messages

Smoothly sync your emails between Keap and Gmail or Outlook for 1:1 email messages

Email Broadcasts

Use beautiful, modern email templates to improve engagement and email open rates

Email Marketing

Send broadcast and 1:1 emails, as well as trigger automated emails based on contact activity

Landing Pages

Wow your clients with modern and branded landing pages

Multi-page Sales Funnels

Create and connect multiple landing pages that convert more leads through your sales process

Newsletters

Boost engagement and build customer loyalty with business updates and promotions

Mobile(1)

Mobile App

Have ready access to contacts, appointments, tasks, and communications on the go and sync to your CRM. Send appointment links and invoices right from the app

Operations(1)

Employee Reminders

Send automatic reminders and notifications so nothing falls through the cracks

Payments(4)

Native Payment Processor (U.S.)

Enjoy greater convenience, insights and time savings with Keap's embedded payment solution

One-time Payments

Easily process single payments with invoices and checkout forms

Recurring Payments

Sell and manage subscriptions that require recurring payments

Third-party Payment Processors (U.S. and international)

Accept payments from processors such as PayPal, Stripe and Eway

Reporting(4)

Customizable Dashboard

Personalize your dashboard to see relevant information and deliver vital data to your team

Email Deliverability Health Dashboard

Keep an eye on your email deliverability stats and know if your emails are being flagged as spam

Reporting Hub

Easily access your most-used reports by pinning them to the top of the page

Reports

Grow your business with comparative data that shows ROI and areas of improvement

Reviews(1)

Google Reviews

Connect your Google My Business account and automatically request Google reviews

Sales(6)

Appointment Scheduler

Send an online booking link with available times on your calendar, synced with your Gmail or Outlook calendar

Checkout Forms

Sell online with customizable checkout forms that trigger automations and sync to your CRM

Order Bumps

Create new opportunities and maximize order value by offering additional items at checkout

Promo Codes

Drive conversions with the ability to apply custom promotions at checkout and track sales through channels

Quotes

Easily create and send quotes that prospects can review and accept with the touch of a button, then turn the quote to an invoice with a couple clicks

Sales Pipeline

Easily track and manage leads as they move through the funnel

Support(3)

24/7 Chat Support

Access chat directly from your Keap app

Dedicated Customer Success Manager

You're assigned a Keap expert who can help you use Keap to reach your business goals

U.S.-based Phone Support

Help is just a phone call away

Task Management(3)

My Day

See all your upcoming appointments and tasks in one place

Task Management

Automatically assign tasks based on triggers or recurring time periods

Tasks

Create contact lists based on specific criteria to take quick action

Text Marketing(4)

1:1 Text Messages

Send individual text messages from the desktop or mobile app (U.S. and Canada only)

Automated Text Messaging

Send automated, personal text messages that save time and get read (U.S. only)

Text Message Broadcasts

Target your hottest prospects and convert more leads with marketing texts (U.S. only)

Text Message Reply Handling

When a contact replies to a text broadcast, you can reply back to them individually (U.S. only)

Pricing

Standard Plan

Popular
$299/mo (Billed at $2,988/year)
  • All core features included
  • CRM capabilities
  • Marketing automation
  • Sales automation
  • Email marketing
  • Text marketing (Tier 1: 500 messages and 100 voice minutes)
  • Landing pages and forms
  • Appointment scheduler
  • Invoicing
  • API & webhooks
  • Zapier integration
  • Dedicated Customer Success Manager
  • U.S.-based phone support
  • 24/7 chat support
  • Keap Academy access
  • Keap Community access
  • 2 user licenses included

Additional Users

$39/month per user
  • Additional user licenses

Text Marketing - Tier 2

$24/mo
  • 1,000 SMS messages
  • 300 voice minutes
  • Toll-free number

Text Marketing - Tier 3

$39/mo
  • 2,500 SMS messages
  • 500 voice minutes
  • Toll-free number

Text Marketing - Tier 4

$79/mo
  • 5,000 SMS messages
  • 800 voice minutes
  • Toll-free number

Text Marketing - Tier 5

$139/mo
  • 10,000 SMS messages
  • 1,000 voice minutes
  • Toll-free number

Text Marketing - Tier 6

$279/mo
  • 25,000 SMS messages
  • 2,000 voice minutes
  • Toll-free number

Text Message Add-on

$6/month
  • 500 additional texts

Local Number Add-on

$10/month
  • Local phone number

Cost Calculator

Keep Paying Keap

Monthly$6/mo
Yearly$72/yr
5-Year Total$360

Build It Yourself

Est. Build Time~7 hrs
Hosting$20/mo
DifficultyEasy

Total Cost Comparison

1 Year
SaaS
$72
DIY
$240
3 Years
SaaS
$216
DIY
$720
5 Years
SaaS
$360
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 61 features at easy complexity.

Build vs Buy

Should you build a Keap alternative or buy the subscription? Estimate based on 61 features.

Buy Keap

Better Value
Monthly cost$60/mo
3-year total$2,160
Time to deployDays

Build Your Own

Development cost$48,000
Maintenance$720/mo
3-year total$73,920
Dev time~4 months

Buying Keap saves ~$71,760 over 3 years vs building.

Estimates based on 61 features and a BuildScore of 4/5. Actual costs vary.

Integrations

7 known integrations

EwayGmailGoogle My BusinessOutlookPayPalStripeZapier