SmartSurvey
smartsurvey.co.ukBuild Difficulty: 3/5
Plan for 1-2 weeks of building with AI assistance
Go beyond surveys & forms – transform feedback into smarter decisions
How to Replace SmartSurveyOverview
Features
102 features across 18 categories
AI(3)
Build surveys with AI assistance to accelerate survey creation
AI-powered sentiment analysis to reveal how respondents feel about topics
AI-powered analysis tool to save weeks of time analyzing open-text feedback
Accessibility(1)
Surveys built to be fully accessible according to WCAG 2.2 AA standards
Analysis(11)
Advanced tools for analyzing individual responses
Calculate basic statistics and averages
Cross-tabulate survey data across multiple dimensions
Filter survey data by various criteria to analyze subsets
Analyze individual survey responses in detail
Analyze open-ended responses automatically
Manage and monitor reputation using survey feedback
Analyze open-text responses and generate word clouds
Group and analyze themes in open-text feedback
Spot trends in survey data over time
Perform Total Unduplicated Reach and Frequency analysis
Automation(2)
Automatically send emails based on survey responses
Automatically schedule and export survey data at regular intervals
Collaboration(7)
Assign and track follow-ups from survey responses
Support for multiple user accounts with role-based permissions
Support for multiple admin accounts
Share branded assets across the organization
Create and share survey and question templates across teams
Share surveys and dashboards with colleagues and stakeholders
Set granular user permissions and access limits
Compliance(8)
California Consumer Privacy Act compliance
Create custom Data Processing Agreements and contracts
Cyber Essentials Plus accreditation
Built-in GDPR compliance features and data protection
HIPAA compliance for healthcare data handling
Support for information security due diligence processes
ISO27001 certified information security management
NHS Data Security and Protection Toolkit compliance
Core(9)
Add logic and branching to guide respondents and reduce survey fatigue
Surveys automatically optimized for mobile devices and responsive design
Add images, audio, and embedded videos to surveys
Create and reuse question libraries across surveys
Multiple choice, sliders, NPS, free text, and more question types
Allow respondents to save surveys and continue later
Searchable dropdown lists for large answer sets
Intuitive editor to create engaging surveys and forms with customizable design elements
Library of 130+ pre-built survey templates for quick start
Customization(3)
Fully branded surveys, domains, and thank you pages with custom logos and themes
Apply custom CSS to highly customize survey appearance
Complete white-label solutions including custom domains and branding
Data(3)
Review, search, edit and update individual responses
Smart lookup feature for data enrichment
Manage surveys, responses, files and contacts
Distribution(15)
Access to millions of respondents across 70+ countries for survey distribution
Manage contact lists for survey distribution
Send surveys via email with built-in tracking and reminders
Run surveys offline or in kiosk mode
Enter responses manually from paper surveys
Include survey questions directly in email invitations
Set response limits and quotas for survey collection
Send surveys via SMS - built-in, not bolted on
Share surveys across social media platforms
Set expiration dates for surveys to stop collection
Display survey pop-ups and intercepts on websites to capture in-the-moment feedback
Track multiple channels with unique tracking links
Embed surveys directly on websites
Distribute surveys via unique tracking links across web channels
Capture feedback when users exit your website
Integration(4)
Extract survey data via API
Connect surveys to systems via API or webhooks
Integrate with CRM systems to sync and personalize feedback
Integrate with Microsoft PowerBI for advanced analytics
Localization(3)
Automatically translate survey responses into different languages
Automatically translate surveys into multiple languages
Create surveys in any language
Logic(6)
Carry forward previous answers to later questions
Show or hide questions, pages, or in-page elements based on conditions
Randomize question or answer order to reduce bias
Validate responses with text limits and email validation
Automatically score survey responses
Conditionally skip questions based on respondent answers
Personalization(2)
Pre-fill survey answers from external data sources
Personalize surveys using data from other systems through piping and custom variables
Professional Services(1)
Expert team builds and deploys surveys and dashboards for faster insights
Reporting(8)
Advanced chart types for data visualization
Customize and configure charts in reports
Dynamic dashboards showing key metrics in real-time
Export data to multiple formats including XLS, CSV, PDF, Word, and SPSS
Export survey data in SPSS format
Print survey responses and data
Powerful reports and analytics accessible in real-time
Share white-labeled reports with stakeholders
Security(11)
CAPTCHA and bot protection to prevent automated responses
Set custom password requirements and policies
Block or restrict survey access by IP address or geographic location
Prevent surveys from being indexed by search engines
Automated user provisioning via SCIM
HTTPS encryption for secure data transmission
Single sign-on integration for enterprise authentication
Password protect surveys for restricted access
Two-factor authentication for account security
Data stored on UK/EU-based servers with enterprise-grade security
Track user activity with security logs
Support(5)
Dedicated support and success manager for enterprise customers
Live chat support channel
Phone support for customer assistance
Ticket-based support system
Optional training sessions for users (additional charge)
Pricing
Basic
- ✓1 user
- ✓100 responses per month
- ✓Core question types
- ✓Build with AI
- ✓Accessible and mobile friendly surveys
- ✓130+ survey templates
- ✓GDPR compliant
- ✓Export results summary to Word
Advanced
- ✓1 user
- ✓30,000 responses per year
- ✓90,000 email invites per year
- ✓Everything in Basic
- ✓Advanced question types
- ✓Custom branding (logo + theme)
- ✓Logic & personalisation
- ✓Custom thank you message
- ✓Sentiment analysis
- ✓Trend charts
- ✓Text analysis & word clouds
- ✓Export (XLS, CSV, PDF, Word)
- ✓Live chat / Email / phone support
Growth
- ✓1+ users
- ✓90,000 responses per year
- ✓180,000 email invites per year
- ✓Everything in Advanced
- ✓Multiple user accounts
- ✓Dashboards
- ✓Auto translate surveys
- ✓Default answers, pre-population
- ✓Set user permissions & limits
- ✓Share surveys & dashboards
- ✓Shared survey/question templates
- ✓Shared branded assets
- ✓User security logs
- ✓Two factor authentication
- ✓API & Webhooks
- ✓Integrations
Full Access
- ✓Custom users
- ✓Custom responses per year
- ✓Custom email invites per year
- ✓Everything in Growth
- ✓Multiple admins
- ✓Experience management features
- ✓Thematic analysis
- ✓Case management
- ✓Reputation management
- ✓Full white labelling
- ✓Stakeholder dashboards
- ✓Hide 'Powered by SmartSurvey'
- ✓Auto translate (surveys & responses)
- ✓Offline surveys & kiosk mode
- ✓Dedicated customer success manager
- ✓Integrations
- ✓Custom Contract, DPA & SLA
- ✓NHS DSPT
- ✓HIPAA compliance
- ✓Single Sign On (SSO)
- ✓Prevent indexing & IP blocking
Student Plan
- ✓Advanced features for academic research
- ✓Flexible and discounted option
Not-for-profit Plan
- ✓Great discounts for charities and non-profits
- ✓No compromise on quality of service
Cost Calculator
Keep Paying SmartSurvey
Build It Yourself
Total Cost Comparison
DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 102 features at moderate complexity.
Build vs Buy
Should you build a SmartSurvey alternative or buy the subscription? Estimate based on 102 features.
Buy SmartSurvey
Better ValueBuild Your Own
Buying SmartSurvey saves ~$152,400 over 3 years vs building.
Estimates based on 102 features and a BuildScore of 3/5. Actual costs vary.
Integrations
11 known integrations