SmartSurvey

smartsurvey.co.uk
Survey & Feedback
1-2 Weeks

Go beyond surveys & forms – transform feedback into smarter decisions

How to Replace SmartSurvey

Overview

SmartSurvey is an advanced survey software and form builder platform that enables users to create, distribute, and analyze surveys and feedback forms. It provides AI-powered insights, real-time analytics, and enterprise-grade security features while remaining affordable and easy to use. The platform serves over 600,000 customers and is GDPR, CCPA, and HIPAA compliant.

Features

102 features across 18 categories

AI(3)

AI-Powered Survey CreationAIPremium

Build surveys with AI assistance to accelerate survey creation

Sentiment AnalysisAIPremium

AI-powered sentiment analysis to reveal how respondents feel about topics

SmartAssistAIPremium

AI-powered analysis tool to save weeks of time analyzing open-text feedback

Also in: monday.com, Notion, Airtable

Accessibility(1)

WCAG 2.2 AA Accessibility

Surveys built to be fully accessible according to WCAG 2.2 AA standards

Also in: Justinmind, Justworks, Notion

Analysis(11)

Advanced Individual Response AnalysisPremium

Advanced tools for analyzing individual responses

Basic Statistics

Calculate basic statistics and averages

Cross TabulationPremium

Cross-tabulate survey data across multiple dimensions

Data Filtering

Filter survey data by various criteria to analyze subsets

Individual Response Analysis

Analyze individual survey responses in detail

Open-text AnalysisAI

Analyze open-ended responses automatically

Reputation ManagementAIPremium

Manage and monitor reputation using survey feedback

Text Analysis and Word CloudsPremium

Analyze open-text responses and generate word clouds

Thematic AnalysisAIPremium

Group and analyze themes in open-text feedback

Trend AnalysisPremium

Spot trends in survey data over time

TURF AnalysisPremium

Perform Total Unduplicated Reach and Frequency analysis

Also in: Lexion, Ironclad, Juro

Automation(2)

Conditional Email TriggersPremium

Automatically send emails based on survey responses

Scheduled ExportsPremium

Automatically schedule and export survey data at regular intervals

Also in: monday.com, Notion, Airtable

Collaboration(7)

Case ManagementPremium

Assign and track follow-ups from survey responses

Multi-user AccountsPremium

Support for multiple user accounts with role-based permissions

Multiple AdminsPremium

Support for multiple admin accounts

Shared Branded AssetsPremium

Share branded assets across the organization

Shared TemplatesPremium

Create and share survey and question templates across teams

Survey SharingPremium

Share surveys and dashboards with colleagues and stakeholders

User PermissionsPremium

Set granular user permissions and access limits

Also in: Notion, Airtable, Obsidian

Compliance(8)

CCPA Compliance

California Consumer Privacy Act compliance

Custom DPAs and ContractsPremium

Create custom Data Processing Agreements and contracts

Cyber Essentials Plus

Cyber Essentials Plus accreditation

GDPR Compliance

Built-in GDPR compliance features and data protection

HIPAA CompliancePremium

HIPAA compliance for healthcare data handling

Infosec Due DiligencePremium

Support for information security due diligence processes

ISO27001 Certification

ISO27001 certified information security management

NHS DSPT CompliancePremium

NHS Data Security and Protection Toolkit compliance

Also in: Insider CDP, Airtable, 1Password

Core(9)

Advanced Logic and BranchingPremium

Add logic and branching to guide respondents and reduce survey fatigue

Mobile-Friendly Surveys

Surveys automatically optimized for mobile devices and responsive design

Multimedia SupportPremium

Add images, audio, and embedded videos to surveys

Question LibrariesPremium

Create and reuse question libraries across surveys

Question Types

Multiple choice, sliders, NPS, free text, and more question types

Save and Continue LaterPremium

Allow respondents to save surveys and continue later

Searchable DropdownPremium

Searchable dropdown lists for large answer sets

Survey Builder

Intuitive editor to create engaging surveys and forms with customizable design elements

Survey Templates

Library of 130+ pre-built survey templates for quick start

Customization(3)

Custom BrandingPremium

Fully branded surveys, domains, and thank you pages with custom logos and themes

Custom CSSPremium

Apply custom CSS to highly customize survey appearance

White Label SurveysPremium

Complete white-label solutions including custom domains and branding

Also in: monday.com, Obsidian, Smartsheet

Data(3)

Response Management

Review, search, edit and update individual responses

Smart LookupPremium

Smart lookup feature for data enrichment

Survey Data Management

Manage surveys, responses, files and contacts

Distribution(15)

Consumer PanelsPremium

Access to millions of respondents across 70+ countries for survey distribution

Contact List ManagementPremium

Manage contact lists for survey distribution

Email Distribution

Send surveys via email with built-in tracking and reminders

Offline Surveys and Kiosk ModePremium

Run surveys offline or in kiosk mode

Paper and Manual CompletesPremium

Enter responses manually from paper surveys

Question Embedded EmailsPremium

Include survey questions directly in email invitations

Response QuotasPremium

Set response limits and quotas for survey collection

SMS DistributionPremium

Send surveys via SMS - built-in, not bolted on

Social Media SharingPremium

Share surveys across social media platforms

Survey Expiry and End DatesPremium

Set expiration dates for surveys to stop collection

Survey Pop-upsPremium

Display survey pop-ups and intercepts on websites to capture in-the-moment feedback

Tracking LinksPremium

Track multiple channels with unique tracking links

Web EmbedPremium

Embed surveys directly on websites

Web Link Distribution

Distribute surveys via unique tracking links across web channels

Website Exit SurveysPremium

Capture feedback when users exit your website

Integration(4)

API Data ExtractPremium

Extract survey data via API

API IntegrationPremium

Connect surveys to systems via API or webhooks

CRM IntegrationPremium

Integrate with CRM systems to sync and personalize feedback

PowerBI IntegrationPremium

Integrate with Microsoft PowerBI for advanced analytics

Localization(3)

Auto-translate ResponsesAIPremium

Automatically translate survey responses into different languages

Auto-translate SurveysAIPremium

Automatically translate surveys into multiple languages

Multi-language SupportPremium

Create surveys in any language

Logic(6)

Carry-forward ResponsesPremium

Carry forward previous answers to later questions

Display LogicPremium

Show or hide questions, pages, or in-page elements based on conditions

Question RandomizationPremium

Randomize question or answer order to reduce bias

Question ValidationPremium

Validate responses with text limits and email validation

ScoringPremium

Automatically score survey responses

Skip LogicPremium

Conditionally skip questions based on respondent answers

Personalization(2)

Default Answers and Pre-populationPremium

Pre-fill survey answers from external data sources

Piping and VariablesPremium

Personalize surveys using data from other systems through piping and custom variables

Professional Services(1)

Managed ServicesPremium

Expert team builds and deploys surveys and dashboards for faster insights

Reporting(8)

Advanced Chart TypesPremium

Advanced chart types for data visualization

Chart CustomizationPremium

Customize and configure charts in reports

DashboardsPremium

Dynamic dashboards showing key metrics in real-time

Export FunctionalityPremium

Export data to multiple formats including XLS, CSV, PDF, Word, and SPSS

Export to SPSSPremium

Export survey data in SPSS format

Print ResponsesPremium

Print survey responses and data

Real-time Reports

Powerful reports and analytics accessible in real-time

White-label Shareable ReportsPremium

Share white-labeled reports with stakeholders

Security(11)

BOT ProtectionPremium

CAPTCHA and bot protection to prevent automated responses

Custom Password PoliciesPremium

Set custom password requirements and policies

IP Blocking and Geo-RestrictionPremium

Block or restrict survey access by IP address or geographic location

Prevent Search Engine IndexingPremium

Prevent surveys from being indexed by search engines

SCIM User ProvisioningPremium

Automated user provisioning via SCIM

SSL/TLS Encryption

HTTPS encryption for secure data transmission

SSO (Single Sign On)Premium

Single sign-on integration for enterprise authentication

Survey Password ProtectionPremium

Password protect surveys for restricted access

Two-Factor AuthenticationPremium

Two-factor authentication for account security

UK Data Storage

Data stored on UK/EU-based servers with enterprise-grade security

User Security LogsPremium

Track user activity with security logs

Support(5)

Dedicated Customer Success ManagerPremium

Dedicated support and success manager for enterprise customers

Live Chat SupportPremium

Live chat support channel

Phone SupportPremium

Phone support for customer assistance

Support Tickets

Ticket-based support system

Training SessionsPremium

Optional training sessions for users (additional charge)

Pricing

Basic

Free
  • 1 user
  • 100 responses per month
  • Core question types
  • Build with AI
  • Accessible and mobile friendly surveys
  • 130+ survey templates
  • GDPR compliant
  • Export results summary to Word

Advanced

£70/mo billed annually
  • 1 user
  • 30,000 responses per year
  • 90,000 email invites per year
  • Everything in Basic
  • Advanced question types
  • Custom branding (logo + theme)
  • Logic & personalisation
  • Custom thank you message
  • Sentiment analysis
  • Trend charts
  • Text analysis & word clouds
  • Export (XLS, CSV, PDF, Word)
  • Live chat / Email / phone support

Growth

£100 per user/mo billed annually
  • 1+ users
  • 90,000 responses per year
  • 180,000 email invites per year
  • Everything in Advanced
  • Multiple user accounts
  • Dashboards
  • Auto translate surveys
  • Default answers, pre-population
  • Set user permissions & limits
  • Share surveys & dashboards
  • Shared survey/question templates
  • Shared branded assets
  • User security logs
  • Two factor authentication
  • API & Webhooks
  • Integrations

Full Access

Custom
  • Custom users
  • Custom responses per year
  • Custom email invites per year
  • Everything in Growth
  • Multiple admins
  • Experience management features
  • Thematic analysis
  • Case management
  • Reputation management
  • Full white labelling
  • Stakeholder dashboards
  • Hide 'Powered by SmartSurvey'
  • Auto translate (surveys & responses)
  • Offline surveys & kiosk mode
  • Dedicated customer success manager
  • Integrations
  • Custom Contract, DPA & SLA
  • NHS DSPT
  • HIPAA compliance
  • Single Sign On (SSO)
  • Prevent indexing & IP blocking

Student Plan

Discounted
  • Advanced features for academic research
  • Flexible and discounted option

Not-for-profit Plan

Discounted
  • Great discounts for charities and non-profits
  • No compromise on quality of service

Cost Calculator

Keep Paying SmartSurvey

Monthly$90/mo
Yearly$1.1k/yr
5-Year Total$5.4k

Build It Yourself

Est. Build Time~15 hrs
Hosting$20/mo
DifficultyModerate

Total Cost Comparison

1 YearSave $840
SaaS
$1.1k
DIY
$240
3 YearsSave $2.5k
SaaS
$3.2k
DIY
$720
5 YearsSave $4.2k
SaaS
$5.4k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 102 features at moderate complexity.

Build vs Buy

Should you build a SmartSurvey alternative or buy the subscription? Estimate based on 102 features.

Buy SmartSurvey

Better Value
Monthly cost$900/mo
3-year total$32,400
Time to deployDays

Build Your Own

Development cost$120,000
Maintenance$1,800/mo
3-year total$184,800
Dev time~10 months

Buying SmartSurvey saves ~$152,400 over 3 years vs building.

Estimates based on 102 features and a BuildScore of 3/5. Actual costs vary.

Integrations

11 known integrations