Pointerpro

surveyanyplace.com
Survey & Feedback
Weekend Project

Assessment software to digitize your advice

How to Replace Pointerpro

Overview

Pointerpro is an all-in-one platform to create attractive online assessments and automatically deliver personalized advice reports in PDF or PowerPoint format. It enables users to build questionnaires, digitize expert logic through scoring rules, and generate personalized feedback reports. The platform serves consultants, coaches, HR professionals, and marketers to create maturity assessments, personality tests, risk assessments, and guided selling assessments.

Features

55 features across 19 categories

AI(1)

AI Prompt WidgetAIPremium

Generate personalized report text with AI based on your prompts, assessment logic and data

Also in: monday.com, Notion, Airtable

Admin & Collaboration(3)

Contact RolesPremium

Let contacts track assessments they still need to take and view/download reports

Customer RolesPremium

Let customers send assessments to contacts and download reports

Distributor RolesPremium

Let distributors manage customer accounts on the portal, send invitations, and view assessment results

Branding(3)

Domain BrandingPremium

Apply your brand name to URL and email domain

Removable Pointerpro Branding

Remove Pointerpro branding from your assessments and reports

Visual Branding

Apply your brand colors, logo, and name everywhere

Also in: Kajabi, Lessonly, Setmore

Compliance(1)

Automated Data RetentionPremium

Auto-delete collected assessment responses after a pre-defined period for compliance

Also in: Insider CDP, Airtable, 1Password

Content(1)

Video Integration

Show videos in your questionnaire by embedding video code or using a YouTube/Vimeo link

Also in: Squarespace, Hunter, Notion

Core Functionality(2)

Offline Functionality

Use the tool offline when internet connection is unavailable

Questionnaire Builder

Create crystal clear questionnaires with templates, smart logic and effective question types

Data Management(1)

Response UploadPremium

Import response data collected from other systems into Pointerpro

Also in: monday.com, Notion, Airtable

Design(3)

Advanced Design OptionsPremium

Apply custom CSS for highly specific questionnaire and report design requirements

Layout Design Templates

Build your questionnaires and reports from pre-designed layouts

Responsive Design

Questionnaires are suited for mobile view by default

Also in: Squarespace, InVision, WordPress.com

Distribution(9)

Assessment CampaignsPremium

Embed or link to a page that presents multiple questionnaires to take in a menu

Contact Lists

Compose lists of people to whom you want to send questionnaire invitations in bulk

Contact Lists with Custom Data Fields

Include custom data for each contact in your distribution lists

Customizable Email Templates

Send tailored emails to your respondents based on their selected answers or assessment scores

Distribution PortalPremium

A central platform to leverage assessment distribution with delegated roles and permissions

Email Invitations

Send multiple email invitations throughout every month, delivering questionnaire invitation links to saved contacts

PDF Report Distribution via EmailPremium

Schedule PDF reports to be emailed after a chosen delay after questionnaire submission

Respondent Invitation TemplatesPremium

Create invitation templates for customers to use with unique invitation links

Website Embedding

Embed your questionnaires on any of your website pages

Engagement(1)

Quirky Quiz Capabilities

Use a variety of widgets that increase engagement, like incentive widgets and questionnaire timers

Integrations(7)

API IntegrationPremium

Get Pointerpro to build a custom API for you

Facebook Integration

Find out how many people found your survey via a Facebook ad

Google Analytics Integration

Track online traffic to your assessment with Google Analytics

Google Sheets Integration

Push incoming assessment data to a Google Sheet in real time

Make Integration

Transfer incoming assessment data to any of your web apps using Make

WebhooksPremium

Automatically send your Pointerpro response data to any app or system you use

Zapier Integration

Transfer incoming assessment data to any of your web apps using Zapier

Localization(1)

Multiple Languages

Distribute a questionnaire to people in different countries and let them select their language

Monetization(2)

MonetizationPremium

Optional configuration to enable charging for assessment/report resale

Payment ProcessingPremium

Add a PayPal or Stripe payment step, anywhere in your questionnaire such as a paywall to the downloadable report

Notifications(1)

Email Notifications

Receive an email whenever a new assessment is completed

Questionnaire Building(5)

25+ Question Types

Diversify question types including multiple choice, open ended, likert scales, ranking, rating, and many more

Advanced Question LogicPremium

Show, hide, or skip questions based on answers or scores

Formula Based Question LogicPremium

Show, hide, or skip questions based on advanced, custom formulas

Piping Variables

Use information provided by your respondent downstream in the questionnaire

Variable or Multiple Final Screen Messages

Give further instructions on the final screen to the respondent based on assessment results

Report Building(6)

20+ Report WidgetsPremium

Use diverse content piece formats to design engaging report pages including colors, images, charts, tables, and sections

Drag-and-Drop PDF Report BuilderPremium

A WYSIWYG PDF Report Builder with drag-and-drop content and contextual preview

Instant PDF GenerationPremium

Let the personalized PDF report generate instantly for the respondent right after submitting the questionnaire

Multiple Report LayoutsPremium

Create reports in a variety of layouts including portrait, landscape A4, letter, and more

PowerPoint ExportPremium

Export reports as fully editable PowerPoint presentations for client and internal use

Widget Logic RulesPremium

Apply conditional rules on individual content pieces to display them based on questionnaire results

Reporting(5)

Advanced DashboardsPremium

Connect and combine specific datasets into charts for highly interactive insights in real time

Aggregate and Team ReportsPremium

Combine assessment results from multiple respondents in personalized PDF reports

Data Export

Download assessment results individually or in bulk to CSV, Excel and PDF formats

Data Filtering

Show results that meet certain conditions only and compare groups side by side

Results Dashboard

Central summary of assessment participation, results and KPIs with response views and chart views

Scoring & Profiling(2)

Custom Formulas for Advanced CalculationPremium

Determine an average or custom score, average results, and any other advanced calculations to use downstream in reports

Custom Scoring

Attribute points to answer options so that overall and question group results can be calculated and used downstream in reports

Sharing(1)

Share Results

Adjust viewer settings on the platform or embed specific dashboard views on a webpage

Pricing

Professional

$69/month
  • 2000 monthly responses
  • Unlimited questionnaires & questions
  • 25+ question types
  • Removable Pointerpro branding
  • Advanced question logic & piping
  • Offline functionality
  • Zapier and Make integration
  • Emails with customizable content
  • Questionnaire in multiple languages
  • Custom scoring
  • Variable end messages & outcomes
  • Email invitations with unique tracking link

Enterprise

Custom
  • 5000+ monthly responses
  • All Professional features
  • Custom formulas for advanced calculations
  • Response upload
  • Use formulas in question logic & piping
  • Payment processing
  • Extended design options with custom CSS
  • Integration via WebHooks
  • Questionnaire campaigns (on request)
  • Full white labeling
  • Multiple users and team management (on request)
  • Dashboard Builder (on request)

ReportR

Custom
  • 10000+ monthly responses
  • All Enterprise features
  • Drag & drop PDF report builder with preview
  • Large variety of report widgets
  • Use logic to show and hide report widgets based on responses and scores
  • Individual, aggregated & team PDF reports
  • Generate a PDF right after taking the questionnaire
  • PDF distribution via email & download
  • Extended design options with custom CSS
  • Integrate with external databases
  • Multiple users and team management (on request)
  • Dashboard Builder (on request)
  • Aggregate Reports (on request)

DistributR

Custom
  • 15000+ monthly responses
  • All ReportR features
  • Distribution Portal to leverage assessment distribution
  • Respondent base feeding by customers/co-workers
  • Respondent invitation templates with unique links
  • Real-time response collection and result view
  • Email campaign template creation
  • Overview of to-do assessments for respondents
  • Overview of responses and reports for respondents
  • Dashboard Builder
  • Multiple users and team management (on request)
  • Aggregate Reports (on request)

Cost Calculator

Keep Paying Pointerpro

Monthly$69/mo
Yearly$828/yr
5-Year Total$4.1k

Build It Yourself

Est. Build Time~4 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 YearSave $588
SaaS
$828
DIY
$240
3 YearsSave $1.8k
SaaS
$2.5k
DIY
$720
5 YearsSave $2.9k
SaaS
$4.1k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 55 features at very easy complexity.

Build vs Buy

Should you build a Pointerpro alternative or buy the subscription? Estimate based on 55 features.

Buy Pointerpro

Better Value
Monthly cost$690/mo
3-year total$24,840
Time to deployDays

Build Your Own

Development cost$36,000
Maintenance$540/mo
3-year total$55,440
Dev time~3 months

Buying Pointerpro saves ~$30,600 over 3 years vs building.

Estimates based on 55 features and a BuildScore of 5/5. Actual costs vary.

Integrations

9 known integrations

Custom APIFacebookGoogle AnalyticsGoogle SheetsMakePayPalStripeWebhooksZapier