SmartSurvey vs Pointerpro
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
SmartSurvey offers more features (102 vs 55) and more integrations (11 vs 9). Starting price: SmartSurvey at $90/mo vs Pointerpro at $69/mo. SmartSurvey has 100 unique features while Pointerpro has 53 unique features, with 2 features in common.
| SmartSurvey | Pointerpro | |
|---|---|---|
| Category | Survey & Feedback | Survey & Feedback |
| Total Features | 102 | 55 |
| AI-Powered Features | 8 | 1 |
| Starting Price | $90/mo | $69/mo |
| Pricing Tiers | 6 | 4 |
| Integrations | 11 | 9 |
| Shared Features | 2 | |
| Shared Integrations | 2 | |
| Data Quality | 95% | 90% |
Feature Comparison by Category
AI (3 vs 1)
| Feature | SmartSurvey | Pointerpro |
|---|---|---|
| AI Prompt Widget | ||
| AI-Powered Survey Creation | ||
| Sentiment Analysis | ||
| SmartAssist |
Accessibility (1 vs 0)
| Feature | SmartSurvey | Pointerpro |
|---|---|---|
| WCAG 2.2 AA Accessibility |
Admin & Collaboration (0 vs 3)
| Feature | SmartSurvey | Pointerpro |
|---|---|---|
| Contact Roles | ||
| Customer Roles | ||
| Distributor Roles |
Analysis (11 vs 0)
| Feature | SmartSurvey | Pointerpro |
|---|---|---|
| Advanced Individual Response Analysis | ||
| Basic Statistics | ||
| Cross Tabulation | ||
| Data Filtering | ||
| Individual Response Analysis | ||
| Open-text Analysis | ||
| Reputation Management | ||
| TURF Analysis | ||
| Text Analysis and Word Clouds | ||
| Thematic Analysis | ||
| Trend Analysis |
Automation (2 vs 0)
| Feature | SmartSurvey | Pointerpro |
|---|---|---|
| Conditional Email Triggers | ||
| Scheduled Exports |
Branding (0 vs 3)
| Feature | SmartSurvey | Pointerpro |
|---|---|---|
| Domain Branding | ||
| Removable Pointerpro Branding | ||
| Visual Branding |
Collaboration (7 vs 0)
| Feature | SmartSurvey | Pointerpro |
|---|---|---|
| Case Management | ||
| Multi-user Accounts | ||
| Multiple Admins | ||
| Shared Branded Assets | ||
| Shared Templates | ||
| Survey Sharing | ||
| User Permissions |
Compliance (8 vs 1)
| Feature | SmartSurvey | Pointerpro |
|---|---|---|
| Automated Data Retention | ||
| CCPA Compliance | ||
| Custom DPAs and Contracts | ||
| Cyber Essentials Plus | ||
| GDPR Compliance | ||
| HIPAA Compliance | ||
| ISO27001 Certification | ||
| Infosec Due Diligence | ||
| NHS DSPT Compliance |
Content (0 vs 1)
| Feature | SmartSurvey | Pointerpro |
|---|---|---|
| Video Integration |
Core (9 vs 0)
| Feature | SmartSurvey | Pointerpro |
|---|---|---|
| Advanced Logic and Branching | ||
| Mobile-Friendly Surveys | ||
| Multimedia Support | ||
| Question Libraries | ||
| Question Types | ||
| Save and Continue Later | ||
| Searchable Dropdown | ||
| Survey Builder | ||
| Survey Templates |
Core Functionality (0 vs 2)
| Feature | SmartSurvey | Pointerpro |
|---|---|---|
| Offline Functionality | ||
| Questionnaire Builder |
Customization (3 vs 0)
| Feature | SmartSurvey | Pointerpro |
|---|---|---|
| Custom Branding | ||
| Custom CSS | ||
| White Label Surveys |
Data (3 vs 0)
| Feature | SmartSurvey | Pointerpro |
|---|---|---|
| Response Management | ||
| Smart Lookup | ||
| Survey Data Management |
Data Management (0 vs 1)
| Feature | SmartSurvey | Pointerpro |
|---|---|---|
| Response Upload |
Design (0 vs 3)
| Feature | SmartSurvey | Pointerpro |
|---|---|---|
| Advanced Design Options | ||
| Layout Design Templates | ||
| Responsive Design |
Distribution (15 vs 9)
| Feature | SmartSurvey | Pointerpro |
|---|---|---|
| Assessment Campaigns | ||
| Consumer Panels | ||
| Contact List Management | ||
| Contact Lists | ||
| Contact Lists with Custom Data Fields | ||
| Customizable Email Templates | ||
| Distribution Portal | ||
| Email Distribution | ||
| Email Invitations | ||
| Offline Surveys and Kiosk Mode | ||
| PDF Report Distribution via Email | ||
| Paper and Manual Completes | ||
| Question Embedded Emails | ||
| Respondent Invitation Templates | ||
| Response Quotas |
Engagement (0 vs 1)
| Feature | SmartSurvey | Pointerpro |
|---|---|---|
| Quirky Quiz Capabilities |
Integration (4 vs 0)
| Feature | SmartSurvey | Pointerpro |
|---|---|---|
| API Data Extract | ||
| API Integration | ||
| CRM Integration | ||
| PowerBI Integration |
Integrations (0 vs 7)
| Feature | SmartSurvey | Pointerpro |
|---|---|---|
| API Integration | ||
| Facebook Integration | ||
| Google Analytics Integration | ||
| Google Sheets Integration | ||
| Make Integration | ||
| Webhooks | ||
| Zapier Integration |
Localization (3 vs 1)
| Feature | SmartSurvey | Pointerpro |
|---|---|---|
| Auto-translate Responses | ||
| Auto-translate Surveys | ||
| Multi-language Support | ||
| Multiple Languages |
Logic (6 vs 0)
| Feature | SmartSurvey | Pointerpro |
|---|---|---|
| Carry-forward Responses | ||
| Display Logic | ||
| Question Randomization | ||
| Question Validation | ||
| Scoring | ||
| Skip Logic |
Monetization (0 vs 2)
| Feature | SmartSurvey | Pointerpro |
|---|---|---|
| Monetization | ||
| Payment Processing |
Notifications (0 vs 1)
| Feature | SmartSurvey | Pointerpro |
|---|---|---|
| Email Notifications |
Personalization (2 vs 0)
| Feature | SmartSurvey | Pointerpro |
|---|---|---|
| Default Answers and Pre-population | ||
| Piping and Variables |
Professional Services (1 vs 0)
| Feature | SmartSurvey | Pointerpro |
|---|---|---|
| Managed Services |
Questionnaire Building (0 vs 5)
| Feature | SmartSurvey | Pointerpro |
|---|---|---|
| 25+ Question Types | ||
| Advanced Question Logic | ||
| Formula Based Question Logic | ||
| Piping Variables | ||
| Variable or Multiple Final Screen Messages |
Report Building (0 vs 6)
| Feature | SmartSurvey | Pointerpro |
|---|---|---|
| 20+ Report Widgets | ||
| Drag-and-Drop PDF Report Builder | ||
| Instant PDF Generation | ||
| Multiple Report Layouts | ||
| PowerPoint Export | ||
| Widget Logic Rules |
Reporting (8 vs 5)
| Feature | SmartSurvey | Pointerpro |
|---|---|---|
| Advanced Chart Types | ||
| Advanced Dashboards | ||
| Aggregate and Team Reports | ||
| Chart Customization | ||
| Dashboards | ||
| Data Export | ||
| Data Filtering | ||
| Export Functionality | ||
| Export to SPSS | ||
| Print Responses | ||
| Real-time Reports | ||
| Results Dashboard | ||
| White-label Shareable Reports |
Scoring & Profiling (0 vs 2)
| Feature | SmartSurvey | Pointerpro |
|---|---|---|
| Custom Formulas for Advanced Calculation | ||
| Custom Scoring |
Security (11 vs 0)
| Feature | SmartSurvey | Pointerpro |
|---|---|---|
| BOT Protection | ||
| Custom Password Policies | ||
| IP Blocking and Geo-Restriction | ||
| Prevent Search Engine Indexing | ||
| SCIM User Provisioning | ||
| SSL/TLS Encryption | ||
| SSO (Single Sign On) | ||
| Survey Password Protection | ||
| Two-Factor Authentication | ||
| UK Data Storage | ||
| User Security Logs |
Sharing (0 vs 1)
| Feature | SmartSurvey | Pointerpro |
|---|---|---|
| Share Results |
Support (5 vs 0)
| Feature | SmartSurvey | Pointerpro |
|---|---|---|
| Dedicated Customer Success Manager | ||
| Live Chat Support | ||
| Phone Support | ||
| Support Tickets | ||
| Training Sessions |
Unique Features
Only in SmartSurvey (100)
WCAG 2.2 AA Accessibility
AI-Powered Survey Creation
Sentiment Analysis
SmartAssist
Advanced Individual Response Analysis
Basic Statistics
Cross Tabulation
Individual Response Analysis
Open-text Analysis
Reputation Management
Text Analysis and Word Clouds
Thematic Analysis
Trend Analysis
TURF Analysis
Conditional Email Triggers
Scheduled Exports
Case Management
Multi-user Accounts
Multiple Admins
Shared Branded Assets
+ 80 more unique features
Only in Pointerpro (53)
Contact Roles
Customer Roles
Distributor Roles
AI Prompt Widget
Domain Branding
Removable Pointerpro Branding
Visual Branding
Automated Data Retention
Video Integration
Offline Functionality
Questionnaire Builder
Response Upload
Advanced Design Options
Layout Design Templates
Responsive Design
Assessment Campaigns
Contact Lists
Contact Lists with Custom Data Fields
Customizable Email Templates
Distribution Portal
+ 33 more unique features
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