Oracle CrowdTwist Loyalty and Engagement

Collect and drive purchase behavior across channels through flexible ecommerce and campaign capabilities

Build rich, first-party profiles by combining brand engagement, social influence, and spend data

Easy-to-use portal for customer service to enroll members, check activity, purchase and reward history

Maintain complete control over the look and feel of loyalty programs within existing digital properties

Encourage customers to self-identify as brand loyalists and share preferences while collecting first-party data

Collect actionable customer data across all touchpoints and channels to deepen connections with customers

Interact with customers beyond point of transaction and add gamification to understand engagement motivations

Push segmentation data to other systems including CRM, email service providers, and customer data platforms

Connect loyalty data with marketing, ecommerce, service, and billing data for precise audience segmentation

Create more targeted marketing campaigns using real-time customer loyalty and engagement data

Allow loyalty program members to form households and pool points with family and friends

Build customer loyalty by creating consistent loyalty experiences across physical and digital touchpoints

Reward best customers with meaningful offers that match their tier level and interests

Drive customer retention by using data to refine segments and personalize loyalty marketing based on behavior and tier status

Expert services for building data-driven loyalty strategies, program design, and post-implementation support

Launch loyalty programs quickly with preloaded widgets including point balances, tier information, surveys, and social connections

Devise loyalty programs and customer retention strategies around unique brand objectives and loyal consumers

Expand loyalty programs to strategic partners who can award points for spend and engagement

Client-facing tool to manage loyalty programs including campaign and reward management and member care

Set up automatic data exports that regularly send loyalty program report data to defined locations

Create custom dashboards with loyalty program performance indicators, visuals, and expanded reporting categories

Access program and member insights from self-service BI and reporting tool to focus future marketing efforts

Offer multiple reward types including gift cards, sweepstakes, digital downloads, and charitable donations

Allow customers to redeem rewards through product catalogs, online cart discounts, POS checkout, or automatic distribution