Boulevard

joinboulevard.com
Scheduling & Booking
Weekend Project

The tech behind your touch - Booking and Scheduling Software for Salons, Spas, Medspas

How to Replace Boulevard

Overview

Boulevard is a client experience platform for appointment-based self-care businesses including salons, spas, medspas, barbershops, nail salons, and massage studios. It provides booking and scheduling software, POS systems, and marketing tools to help businesses manage operations and client relationships. The platform is trusted by thousands of businesses nationwide and is the fastest growing client experience platform in the industry.

Features

20 features across 10 categories

Automation(1)

Task Automation

Automate manual tasks so teams can focus more on clients

Also in: monday.com, Notion, Airtable

Client Management(1)

FormsPremium

Handle client documentation and photo storage efficiently with ability to remind clients to fill out incomplete forms

Also in: mycase, Litify, Acuity Scheduling

Data Management(1)

Data Migration

Dedicated onboarding team handles data migrations from previous systems including client lists and inventory

Also in: monday.com, Notion, Airtable

Integration(3)

Enterprise APIsPremium

Access to industry's most powerful APIs for enterprise customers

Enterprise-Grade IntegrationsPremium

Powerful integrations available for enterprise customers to connect with other business systems

QuickBooks SyncPremium

Sync sales and payments data each night to maintain accurate and up-to-date financial information

Also in: monday.com, Notion, Airtable

Marketing(5)

Automated CampaignsPremium

Nudge clients to come back and unlock hidden revenue through automated marketing campaigns

Email Blasts

Send beautifully branded emails to your client list directly within the dashboard without paying for contact storage

Marketing & Loyalty Programs

Built-in marketing, messages, memberships, and loyalty programs to drive retention

Messages & Text MarketingPremium

Engage clients and boost bookings with text marketing, two-way texting and SMS appointment notifications

Social Media Booking

Attract and book clients directly from social media

Also in: Squarespace, monday.com, WordPress.com

Mobile(1)

Boulevard Professional iOS App

Mobile app for iOS devices to manage operations on the go

Also in: monday.com, Smartsheet, Calendly

POS(2)

All-in-one POS

Point of sale system designed specifically for beauty and wellness brands, not storefronts or cafes

Boulevard Duo POSPremium

Hardware point-of-sale system that integrates with Boulevard Duo App for iPad to process payments

Also in: Square, MyTime, Shedul

Payments(4)

Boulevard OffsetPremium

Program that allows transparent and compliant sharing of credit card processing costs with clients at 3% client fee and 1% business fee

Dispute Resolution Center

Centralized hub to manage payment disputes, appeal chargebacks, submit evidence, and track case status

EMV-Certified Payment Processing

Secure payment processing with EMV certification and risk management built into the platform

Zip Code Verification

Risk management feature for card-not-present transactions to provide stronger foundation for appealing chargebacks

Also in: Lightspeed POS, Acuity Scheduling, Setmore

Reporting(1)

Custom Reporting

Powerful custom reporting to help reach growth goals and track business metrics

Scheduling(1)

Precision Scheduling™

Gives clients a modern, simple self-booking experience and optimizes business calendar with intelligent scheduling

Pricing

Essentials

$158/mo per location (Normally $176)
  • Up to 5 professionals
  • 100 free texts
  • 500 free email blasts
  • 25 GB storage

Premier

$263/mo per location (Normally $293)
  • Unlimited professionals
  • 250 free texts
  • 1,000 free email blasts
  • 50 GB storage
  • All Essentials features

Prestige

$369/mo per location (Normally $410)
  • Forms add-on
  • 2,500 free texts
  • 10,000 free email blasts
  • 100 GB storage
  • All Premier features

Enterprise

Custom
  • Bespoke plan
  • Elevate client experiences
  • Reduce operational complexity
  • Transformational business insights
  • Industry's most powerful APIs
  • Enterprise-grade integrations

Cost Calculator

Keep Paying Boulevard

Monthly$158/mo
Yearly$1.9k/yr
5-Year Total$9.5k

Build It Yourself

Est. Build Time~2 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 YearSave $1.7k
SaaS
$1.9k
DIY
$240
3 YearsSave $5k
SaaS
$5.7k
DIY
$720
5 YearsSave $8.3k
SaaS
$9.5k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 20 features at very easy complexity.

Build vs Buy

Should you build a Boulevard alternative or buy the subscription? Estimate based on 20 features.

Buy Boulevard

Monthly cost$1,580/mo
3-year total$56,880
Time to deployDays

Build Your Own

Better Value
Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Building could save ~$38,400 over 3 years.

Estimates based on 20 features and a BuildScore of 5/5. Actual costs vary.

Integrations

1 known integrations