Zoho Campaigns

zoho.com/campaigns
Email Marketing
Weekend Project

Email marketing software that grows as you go

How to Replace Zoho Campaigns

Overview

Zoho Campaigns is an all-in-one email and SMS marketing platform that enables businesses to create captivating emails, personalize messages, trigger automated workflows, and achieve optimal inbox placement. It provides tools for contact management, campaign automation, and performance optimization with a unified interface for managing both email and SMS campaigns.

Features

28 features across 15 categories

Analytics(1)

Advanced Campaign Analytics

Track and analyze campaign performance with comprehensive reporting and monitoring tools

Also in: Hugging Face, Notion, Smartsheet

Automation(3)

Advanced Drag-and-Drop WorkflowsPremium

Set up workflows using 25+ advanced components for complex lead nurturing journeys

Basic Drag-and-Drop Workflows

Create workflows with a limited set of pre-built components for email automation

Email Automation

Automate email campaigns, nurture leads, maximize audience engagement, and boost conversions with smart email workflow automation

Also in: monday.com, Notion, Airtable

Compliance(2)

Compliance Check

Ensure adherence to data privacy and compliance guidelines globally

Data Privacy

Ensure data is collected, stored, and processed according to global regulations

Also in: Insider CDP, Airtable, 1Password

Contacts(2)

Contact Management

Add, manage, organize, track, and grow contacts to send highly targeted email campaigns with the ability to leverage forms and deep segmentation

Contact Scoring and TagsPremium

Score and tag contacts based on engagement and behavior for better segmentation

Content Creation(4)

Email Attachments

Attach files and resources to email campaigns

Email PollsPremium

Create interactive polls within emails to engage recipients

Email Templates

Effortlessly create stunning emails with elegant pre-designed email templates that can be customized, created from scratch, or imported

Responsive Email Design

Newsletter templates that dynamically adjust to different device display sizes

Deliverability(2)

Dedicated IPPremium

Dedicated IP addresses for sending more than 100,000 emails per month with total control over sending IP

Deliverability Infrastructure

Robust infrastructure to ensure good inbox placement and email deliverability

E-commerce(1)

E-commerce Integration FeaturesPremium

Cart abandonment tracking and purchase follow-ups with automated workflows

Integrations(1)

Integrations

Seamlessly integrate with external applications and in-house Zoho products to make data work harder

Also in: ReadMe, Hugging Face, Setmore

Lead Capture(2)

Pop-up FormsPremium

Create pop-up forms to capture leads and grow contact lists

Signup Forms

Build forms to grow and manage contact lists

Mobile(1)

Mobile App

Control email campaigns from anywhere with a mobile application

Optimization(3)

A/B Testing

Experiment with email elements and CTAs to optimize campaign performance

Recipient Time Zone SendsPremium

Send emails to recipients in their local time zones

Send Time OptimizationPremium

Optimize email delivery with smart scheduling and recipient optimal open time sends

Personalization(2)

Content Personalization

Personalize email content and dynamic content based on contact data and behavior

Dynamic ContentPremium

Display different content to contacts based on their data and behavior

SMS(1)

SMS MarketingPremium

Configure and manage SMS campaigns from a single place with personalization and automation tracking

Segmentation(2)

Advanced SegmentationPremium

Segment contacts using advanced fields like campaign interactions and e-commerce activities for deeper personalization

Basic Segmentation

Group contacts using standard fields such as name, email, phone number and other basic criteria

Sending(1)

Batch SendingPremium

Send campaigns in batches for better control and management

Pricing

Forever Free

Free
  • Up to 2,000 contacts
  • 6,000 emails per month
  • 5 users
  • Signup forms
  • Limited ready-to-use email templates
  • Compliance check

Standard

Custom
  • Unlimited emails
  • 10 users
  • Access to all ready-to-use email templates
  • Basic segmentation
  • Basic drag-and-drop workflows
  • Email attachments
  • Add-on SMS marketing
  • Add-on Dedicated IP

Professional

Custom
  • Unlimited emails
  • 20 users
  • Advanced segmentation
  • Contact scoring and tags
  • Advanced drag-and-drop workflows
  • E-commerce cart abandonment and purchase follow-ups
  • Pop-up forms
  • Dynamic content
  • Email polls
  • Batch sending
  • Recipient time zone sends
  • Recipient optimal open time sends
  • Add-on SMS marketing
  • Add-on Dedicated IP

Cost Calculator

Pricing data not available for Zoho Campaigns. Check their website for current pricing.

Build vs Buy

Should you build a Zoho Campaigns alternative or buy the subscription? Estimate based on 28 features.

Buy Zoho Campaigns

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Buying Zoho Campaigns saves ~$18,480 over 3 years vs building.

Estimates based on 28 features and a BuildScore of 5/5. Actual costs vary.

Integrations

14 known integrations

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