Singular

singular.net
Analytics
Few Days

Marketing Attribution & Analytics with AI Insights

How to Replace Singular

Overview

Singular is an end-to-end marketing attribution and analytics platform that unifies marketing data streams, measures true ROI, and scales campaigns faster with AI-powered insights. It provides omni-channel attribution, fraud prevention, and data activation capabilities for modern marketers across all channels and user lifecycles.

Features

64 features across 15 categories

AI(3)

AI AgentsAIPremium

AI-powered agents for automated marketing data analysis and optimization

AI-Powered InsightsAI

AI-powered insights and comprehensive dashboards based on accurate data for unparalleled marketing performance visibility

SKAdNetwork Cohort PredictionAI

Predict cohort performance using SKAdNetwork data with AI insights

Also in: monday.com, Notion, Airtable

Admin & Access(2)

Single Sign-On (SSO)Premium

Enterprise SSO implementation for centralized authentication

User Permission ManagementPremium

Granular user and role-based permission controls for enterprise environments

Analytics(4)

Ad Monetization AnalyticsPremium

Advanced analytics for ad monetization performance across channels

Ad Revenue Tracking

Monitor and analyze ad revenue from in-app monetization

LTV & ROAS Analysis

Analyze lifetime value and return on ad spend across channels, campaigns, ad groups, and ads

Modeled SKAN Analytics

Advanced analytics and modeling for SKAdNetwork data

Also in: Hugging Face, Notion, Smartsheet

Attribution(13)

Ad Revenue AttributionPremium

Attribute ad revenue to specific campaigns and channels

Click and Impression Tracking

Track clicks and impressions across all marketing channels

Cross-Device AttributionPremium

Measure user journeys across multiple devices and platforms

Cross-Subdomain AttributionPremium

Track user journeys across multiple subdomains and properties

Custom Attribution SettingsPremium

Define custom attribution models and settings for specific business needs

Flexible Tracking Link SettingsPremium

Customize tracking link behavior and parameters for specific campaigns

Omni-Channel Attribution

Track and analyze cross-platform performance of all users across their entire lifecycle

Re-engagement Tracking

Track and analyze re-engagement campaigns across channels

Server-to-Server AttributionPremium

S2S attribution implementation for comprehensive data collection

SKAdNetwork Attribution

Advanced SKAdNetwork postback collection, custom conversion models, and analytics for iOS app measurement

Tracking Link Manager

Manage and organize all tracking links in one centralized location

Web Attribution URL BuilderPremium

Build and manage web attribution URLs with customizable parameters

Web-to-App AttributionPremium

Track and attribute user journeys from web to app conversions

Audience Management(4)

Advanced AudiencesPremium

Build and manage advanced audiences with flexible segmentation and syncing

Audience BuilderPremium

Build and create audience segments for activation and retargeting

Hourly Audience SyncsPremium

Sync audiences to ad platforms and partners on an hourly basis

Synced Audiences

Synchronized audiences across channels for seamless user journey building

Data Accessibility(2)

Device-Level Exports

Export granular device-level data for analysis and integration

Real-Time Webhooks & BI PostbacksPremium

Real-time data delivery via webhooks and business intelligence platform postbacks

Data Management(6)

Custom Retention RulesPremium

Set custom data retention policies and rules

Data GovernancePremium

Enterprise-grade data governance and compliance controls

ETL & Reverse-ETLPremium

Unlock new data streams with ETL and reverse-ETL capabilities for data activation and warehouse integration

ETL with Customizable SchemasPremium

ETL product with fully customizable data schemas for warehouse integration

Faster CAPIsPremium

Advanced Conversions API implementations for faster data ingestion

Unified Data Platform

Unifies all marketing data streams from spend to attribution across all channels in one consistent source of truth

Also in: monday.com, Notion, Airtable

Deployment(1)

Private CloudPremium

Dedicated private cloud environment for enterprise deployments

Also in: Kubernetes Dashboard, Hugging Face, Bitwarden

Developer Tools(5)

Downstream Events APIPremium

API for tracking downstream events and user interactions

Mobile SDK

Mobile software development kit for app-level tracking and attribution

Powerful APIs

Complete API suite for data access, reporting, and integration

Reporting API

API access to all reporting and analytics data

Web SDKPremium

JavaScript SDK for implementing web-to-app attribution and tracking

Fraud Prevention(3)

Core Fraud Detection & Prevention

Essential fraud detection and prevention methods included in all plans

Custom Fraud RulesPremium

Create and customize fraud detection rules specific to campaign needs

Fraud PreventionAI

Stop performance ad fraud before it happens with adaptive detection, customizable rules, and full transparency

Integrations(1)

MCP IntegrationsPremium

Model Context Protocol integrations for seamless data flow

Privacy & Security(3)

GDPR & CCPA Compliance

Full compliance with GDPR, CCPA, and other privacy regulations

Privacy API Suite

APIs for implementing privacy controls and user consent management

Two-Factor AuthenticationPremium

2FA security implementation for user accounts

Reporting(6)

Creative Reporting

Detailed reporting on creative asset performance and ROAS

Cross-Platform ReportsPremium

Unified reporting across mobile, web, desktop, and offline channels

Customizable Dashboards

Create custom dashboards tailored to specific business needs and KPIs

Flexible Cohort Reports

Create flexible cohort reports with up to 365-day retention tracking

Multiple Cohort ViewsPremium

View cohort data from multiple perspectives and dimensions simultaneously

Retention Reports

Track user retention metrics across cohorts and time periods

Support(8)

1-on-1 Solutions Engineer OnboardingPremium

Personalized one-on-one onboarding with solutions engineers

Customer Experience TeamPremium

Dedicated customer experience team support

Dedicated Customer Success ManagerPremium

Assigned account manager for enterprise customers

Dedicated Slack ChannelPremium

Private Slack channel for direct communication with support team

Email Support

Email-based customer support channel

Enterprise-Grade SLAPremium

Service level agreement with guaranteed uptime and support response times

Extensive Help Center

Comprehensive knowledge base and documentation

Solutions Engineer Onboarding

SE-led onboarding support for implementation and configuration

User Journey(3)

Deep Linking

Standardized tracking links with deep linking and flexible tracking link settings to move users seamlessly from discovery to conversion

Deferred Deep Linking

Deferred deep linking capabilities for seamless user journey experiences

Dynamic Banners

Web-to-app banners for driving users from web to app with dynamic content

Pricing

Free

Free
  • 15,000 paid conversions
  • Best-in-class Mobile Attribution
  • Ad Monetization reporting and attribution
  • Superior ROI Analytics
  • Cost aggregation
  • Data management
  • Fraud prevention
  • Track and analyze email, SMS, social, cross-promo campaigns
  • Easy deep linking and deferred deep-linking
  • SKAdNetwork Attribution
  • Powerful APIs
  • SKAdNetwork Cohort Prediction
  • Customizable dashboards
  • Creative reporting

Growth

Popular
$0.05 / conversion
  • Everything in Free
  • Technical support
  • Customer Experience Team
  • 1-on-1 solutions-engineer onboarding for all customers

Enterprise

Custom
  • Everything in Growth
  • Dedicated Customer Success Manager
  • Enterprise-grade SLA
  • Cross-device Attribution
  • 365-day cohorts
  • Audience Management
  • Advanced User Permission Management
  • Single Sign-On (SSO)
  • Private Cloud

Cost Calculator

Keep Paying Singular

Monthly$0.05/mo
Yearly$1/yr
5-Year Total$3

Build It Yourself

Est. Build Time~7 hrs
Hosting$20/mo
DifficultyEasy

Total Cost Comparison

1 Year
SaaS
$1
DIY
$240
3 Years
SaaS
$2
DIY
$720
5 Years
SaaS
$3
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 64 features at easy complexity.

Build vs Buy

Should you build a Singular alternative or buy the subscription? Estimate based on 64 features.

Buy Singular

Better Value
Monthly cost$0.5/mo
3-year total$18
Time to deployDays

Build Your Own

Development cost$48,000
Maintenance$720/mo
3-year total$73,920
Dev time~4 months

Buying Singular saves ~$73,902 over 3 years vs building.

Estimates based on 64 features and a BuildScore of 4/5. Actual costs vary.