Matomo vs Singular
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Matomo offers more features (120 vs 64) and more integrations (18 vs 0). Starting price: Matomo at $29/mo vs Singular at $0.05/mo. Matomo has 120 unique features while Singular has 64 unique features, with 0 features in common.
| Matomo | Singular | |
|---|---|---|
| Category | Analytics | Analytics |
| Total Features | 120 | 64 |
| AI-Powered Features | 0 | 4 |
| Starting Price | $29/mo | $0.05/mo |
| Pricing Tiers | 4 | 3 |
| Integrations | 18 | 0 |
| Shared Features | 0 | |
| Shared Integrations | 0 | |
| Data Quality | 95% | 80% |
Feature Comparison by Category
AI (0 vs 3)
| Feature | Matomo | Singular |
|---|---|---|
| AI Agents | ||
| AI-Powered Insights | ||
| SKAdNetwork Cohort Prediction |
API (3 vs 0)
| Feature | Matomo | Singular |
|---|---|---|
| API Segmentation Support | ||
| Administration API | ||
| Analytics API |
Admin & Access (0 vs 2)
| Feature | Matomo | Singular |
|---|---|---|
| Single Sign-On (SSO) | ||
| User Permission Management |
Administration (7 vs 0)
| Feature | Matomo | Singular |
|---|---|---|
| Easy One-Click Updates | ||
| Multi-Currency Support | ||
| SAML Login | ||
| Timezone Support | ||
| Unlimited Users Management | ||
| Unlimited Websites Management | ||
| White Label |
Alerts (1 vs 0)
| Feature | Matomo | Singular |
|---|---|---|
| Custom Alerts |
Analytics (0 vs 4)
| Feature | Matomo | Singular |
|---|---|---|
| Ad Monetization Analytics | ||
| Ad Revenue Tracking | ||
| LTV & ROAS Analysis | ||
| Modeled SKAN Analytics |
Attribution (0 vs 13)
| Feature | Matomo | Singular |
|---|---|---|
| Ad Revenue Attribution | ||
| Click and Impression Tracking | ||
| Cross-Device Attribution | ||
| Cross-Subdomain Attribution | ||
| Custom Attribution Settings | ||
| Flexible Tracking Link Settings | ||
| Omni-Channel Attribution | ||
| Re-engagement Tracking | ||
| SKAdNetwork Attribution | ||
| Server-to-Server Attribution | ||
| Tracking Link Manager | ||
| Web Attribution URL Builder | ||
| Web-to-App Attribution |
Audience Management (0 vs 4)
| Feature | Matomo | Singular |
|---|---|---|
| Advanced Audiences | ||
| Audience Builder | ||
| Hourly Audience Syncs | ||
| Synced Audiences |
Community (1 vs 0)
| Feature | Matomo | Singular |
|---|---|---|
| Public Roadmap |
Conversion Tracking (3 vs 0)
| Feature | Matomo | Singular |
|---|---|---|
| Conversion Funnels | ||
| Form Analytics | ||
| Goal Conversion Tracking |
Customization (4 vs 0)
| Feature | Matomo | Singular |
|---|---|---|
| Community Themes | ||
| Custom Dimensions | ||
| Custom Logo Upload | ||
| Custom Variables |
Data Accessibility (0 vs 2)
| Feature | Matomo | Singular |
|---|---|---|
| Device-Level Exports | ||
| Real-Time Webhooks & BI Postbacks |
Data Export (1 vs 0)
| Feature | Matomo | Singular |
|---|---|---|
| Data Export |
Data Import (1 vs 0)
| Feature | Matomo | Singular |
|---|---|---|
| Server Log Import |
Data Management (5 vs 6)
| Feature | Matomo | Singular |
|---|---|---|
| Automatic Data Deletion | ||
| Custom Retention Rules | ||
| Data Governance | ||
| ETL & Reverse-ETL | ||
| ETL with Customizable Schemas | ||
| Faster CAPIs | ||
| IP Exclusion | ||
| SQL Data Access | ||
| URL Parameter Exclusion | ||
| Unified Data Platform | ||
| Unlimited Data Storage |
Data Warehouse (1 vs 0)
| Feature | Matomo | Singular |
|---|---|---|
| Data Warehouse Connector |
Deployment (0 vs 1)
| Feature | Matomo | Singular |
|---|---|---|
| Private Cloud |
Developer Tools (0 vs 5)
| Feature | Matomo | Singular |
|---|---|---|
| Downstream Events API | ||
| Mobile SDK | ||
| Powerful APIs | ||
| Reporting API | ||
| Web SDK |
Development (2 vs 0)
| Feature | Matomo | Singular |
|---|---|---|
| Developer Zone | ||
| Programming Language Libraries |
Documentation (3 vs 0)
| Feature | Matomo | Singular |
|---|---|---|
| FAQ | ||
| Glossary | ||
| User Guides |
Education (1 vs 0)
| Feature | Matomo | Singular |
|---|---|---|
| Training Videos |
Extensibility (1 vs 0)
| Feature | Matomo | Singular |
|---|---|---|
| Open Marketplace |
Fraud Prevention (0 vs 3)
| Feature | Matomo | Singular |
|---|---|---|
| Core Fraud Detection & Prevention | ||
| Custom Fraud Rules | ||
| Fraud Prevention |
Installation (1 vs 0)
| Feature | Matomo | Singular |
|---|---|---|
| Fast Installation |
Integration (4 vs 0)
| Feature | Matomo | Singular |
|---|---|---|
| CMS Plugins | ||
| Google Analytics Data Importer | ||
| LDAP Integration | ||
| Report Embedding |
Integrations (0 vs 1)
| Feature | Matomo | Singular |
|---|---|---|
| MCP Integrations |
Marketing (3 vs 0)
| Feature | Matomo | Singular |
|---|---|---|
| Advertising Conversion Export | ||
| Campaign Tracking | ||
| Multi-Channel Conversion Attribution |
Mobile (3 vs 0)
| Feature | Matomo | Singular |
|---|---|---|
| Mobile App | ||
| Mobile App Analytics with Android SDK | ||
| Mobile App Analytics with iOS SDK |
Open Source (1 vs 0)
| Feature | Matomo | Singular |
|---|---|---|
| Open Source |
Optimization (1 vs 0)
| Feature | Matomo | Singular |
|---|---|---|
| A/B Testing Platform |
Performance (3 vs 0)
| Feature | Matomo | Singular |
|---|---|---|
| Page Performance Reports | ||
| Page Speed Performance Tracking | ||
| Site Speed and Page Speed Reports |
Privacy (12 vs 0)
| Feature | Matomo | Singular |
|---|---|---|
| Consent Tracking | ||
| Cookie Disable Enforcement | ||
| Cookie-Less Analytics | ||
| Do Not Track Support | ||
| GDPR Compliance | ||
| GDPR Manager | ||
| IP Anonymization | ||
| Opt-Out Iframe | ||
| Personal Data Tracking | ||
| Referrer Anonymization | ||
| User ID Pseudonymization | ||
| Visits Log Disable |
Privacy & Security (0 vs 3)
| Feature | Matomo | Singular |
|---|---|---|
| GDPR & CCPA Compliance | ||
| Privacy API Suite | ||
| Two-Factor Authentication |
Quality (1 vs 0)
| Feature | Matomo | Singular |
|---|---|---|
| Quality Assurance |
Reporting (20 vs 6)
| Feature | Matomo | Singular |
|---|---|---|
| 100% Accurate Data | ||
| All Websites Dashboard | ||
| Annotations | ||
| Creative Reporting | ||
| Cross-Platform Reports | ||
| Custom Reports | ||
| Customizable Dashboard | ||
| Customizable Dashboards | ||
| Ecommerce Analytics | ||
| Flexible Cohort Reports | ||
| Geolocation | ||
| Log Analytics | ||
| Media Analytics | ||
| Multiple Cohort Views | ||
| Page Overlay |
SEO (2 vs 0)
| Feature | Matomo | Singular |
|---|---|---|
| SEO Web Vitals | ||
| Search Engine Keywords Performance |
Security (2 vs 0)
| Feature | Matomo | Singular |
|---|---|---|
| Audit Log | ||
| Security Focus |
Segmentation (2 vs 0)
| Feature | Matomo | Singular |
|---|---|---|
| User Cohorts | ||
| User Segmentation |
Support (3 vs 8)
| Feature | Matomo | Singular |
|---|---|---|
| 1-on-1 Solutions Engineer Onboarding | ||
| Community Forums | ||
| Customer Experience Team | ||
| Dedicated Customer Success Manager | ||
| Dedicated Slack Channel | ||
| Email Support | ||
| Enterprise-Grade SLA | ||
| Extensive Help Center | ||
| Long Term Support | ||
| Paid Support Plans | ||
| Solutions Engineer Onboarding |
Tag Management (1 vs 0)
| Feature | Matomo | Singular |
|---|---|---|
| Tag Manager |
Technical (6 vs 0)
| Feature | Matomo | Singular |
|---|---|---|
| High Traffic Compatibility | ||
| IPv4 and IPv6 Support | ||
| Intranet Support | ||
| Multi-Platform Support | ||
| Proxy Support | ||
| Unicode Support |
Tracking (19 vs 0)
| Feature | Matomo | Singular |
|---|---|---|
| 404 Page Tracking | ||
| C# DotNet Tracker | ||
| Content Tracking | ||
| Cookie-Based Tracking | ||
| Cross-Domain Linking | ||
| Event Tracking | ||
| External Link Tracking | ||
| File Download Tracking | ||
| Java Tracking API Client | ||
| JavaScript Tracking API | ||
| Offline Tracking | ||
| PHP Tracking API Client | ||
| REST Tracking API | ||
| Search Engine Bot Tracking | ||
| Search Engine Tracking |
User Experience (2 vs 0)
| Feature | Matomo | Singular |
|---|---|---|
| Heatmap Analytics | ||
| Session Recording |
User Journey (0 vs 3)
| Feature | Matomo | Singular |
|---|---|---|
| Deep Linking | ||
| Deferred Deep Linking | ||
| Dynamic Banners |
Unique Features
Only in Matomo (120)
Easy One-Click Updates
Multi-Currency Support
SAML Login
Timezone Support
Unlimited Users Management
Unlimited Websites Management
White Label
Custom Alerts
Administration API
Analytics API
API Segmentation Support
Public Roadmap
Conversion Funnels
Form Analytics
Goal Conversion Tracking
Community Themes
Custom Dimensions
Custom Logo Upload
Custom Variables
Data Export
+ 100 more unique features
Only in Singular (64)
Single Sign-On (SSO)
User Permission Management
AI Agents
AI-Powered Insights
SKAdNetwork Cohort Prediction
Ad Monetization Analytics
Ad Revenue Tracking
LTV & ROAS Analysis
Modeled SKAN Analytics
Ad Revenue Attribution
Click and Impression Tracking
Cross-Device Attribution
Cross-Subdomain Attribution
Custom Attribution Settings
Flexible Tracking Link Settings
Omni-Channel Attribution
Re-engagement Tracking
Server-to-Server Attribution
SKAdNetwork Attribution
Tracking Link Manager
+ 44 more unique features
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