Replacement Guide

How to Build Your Own Singular

Replace Singular with a custom build. Marketing Attribution & Analytics with AI Insights

Few Days
64 features0 integrations3-5 days

Estimated Timeline

Based on 64 features at Few Days difficulty, expect about 3-5 days with AI-assisted development.

1
Architecture & setup
Half day
2
Core features
2-3 days
3
Testing & polish
1 day

Recommended Tech Stack

Next.js 14

Full-stack React framework with API routes and server components

Supabase

PostgreSQL database, auth, and real-time subscriptions

Tailwind CSS

Utility-first styling for rapid UI development

Key Features to Replicate

Top features across 8 categories. See all 64 features

Attribution(13 features)

Ad Revenue AttributionPremium

Attribute ad revenue to specific campaigns and channels

Click and Impression Tracking

Track clicks and impressions across all marketing channels

Cross-Device AttributionPremium

Measure user journeys across multiple devices and platforms

Cross-Subdomain AttributionPremium

Track user journeys across multiple subdomains and properties

Custom Attribution SettingsPremium

Define custom attribution models and settings for specific business needs

+8 more in this category

Support(8 features)

1-on-1 Solutions Engineer OnboardingPremium

Personalized one-on-one onboarding with solutions engineers

Customer Experience TeamPremium

Dedicated customer experience team support

Dedicated Customer Success ManagerPremium

Assigned account manager for enterprise customers

Dedicated Slack ChannelPremium

Private Slack channel for direct communication with support team

Email Support

Email-based customer support channel

+3 more in this category

Data Management(6 features)

Custom Retention RulesPremium

Set custom data retention policies and rules

Data GovernancePremium

Enterprise-grade data governance and compliance controls

ETL & Reverse-ETLPremium

Unlock new data streams with ETL and reverse-ETL capabilities for data activation and warehouse integration

ETL with Customizable SchemasPremium

ETL product with fully customizable data schemas for warehouse integration

Faster CAPIsPremium

Advanced Conversions API implementations for faster data ingestion

+1 more in this category

Reporting(6 features)

Creative Reporting

Detailed reporting on creative asset performance and ROAS

Cross-Platform ReportsPremium

Unified reporting across mobile, web, desktop, and offline channels

Customizable Dashboards

Create custom dashboards tailored to specific business needs and KPIs

Flexible Cohort Reports

Create flexible cohort reports with up to 365-day retention tracking

Multiple Cohort ViewsPremium

View cohort data from multiple perspectives and dimensions simultaneously

+1 more in this category

Developer Tools(5 features)

Downstream Events APIPremium

API for tracking downstream events and user interactions

Mobile SDK

Mobile software development kit for app-level tracking and attribution

Powerful APIs

Complete API suite for data access, reporting, and integration

Reporting API

API access to all reporting and analytics data

Web SDKPremium

JavaScript SDK for implementing web-to-app attribution and tracking

Analytics(4 features)

Ad Monetization AnalyticsPremium

Advanced analytics for ad monetization performance across channels

Ad Revenue Tracking

Monitor and analyze ad revenue from in-app monetization

LTV & ROAS Analysis

Analyze lifetime value and return on ad spend across channels, campaigns, ad groups, and ads

Modeled SKAN Analytics

Advanced analytics and modeling for SKAdNetwork data

Audience Management(4 features)

Advanced AudiencesPremium

Build and manage advanced audiences with flexible segmentation and syncing

Audience BuilderPremium

Build and create audience segments for activation and retargeting

Hourly Audience SyncsPremium

Sync audiences to ad platforms and partners on an hourly basis

Synced Audiences

Synchronized audiences across channels for seamless user journey building

AI(3 features)

AI AgentsAIPremium

AI-powered agents for automated marketing data analysis and optimization

AI-Powered InsightsAI

AI-powered insights and comprehensive dashboards based on accurate data for unparalleled marketing performance visibility

SKAdNetwork Cohort PredictionAI

Predict cohort performance using SKAdNetwork data with AI insights

Cost Calculator

Keep Paying Singular

Monthly$0.05/mo
Yearly$1/yr
5-Year Total$3

Build It Yourself

Est. Build Time~7 hrs
Hosting$20/mo
DifficultyEasy

Total Cost Comparison

1 Year
SaaS
$1
DIY
$240
3 Years
SaaS
$2
DIY
$720
5 Years
SaaS
$3
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 64 features at easy complexity.

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