Law Ruler

lawruler.com
Legal Tech
Weekend Project

Legal Software for Growing Law Firms

How to Replace Law Ruler

Overview

Law Ruler is a cutting-edge legal CRM platform designed to modernize law firms and accelerate growth. It combines client relationship management, marketing automation, and client intake solutions with advanced analytics to help law firms organize leads, automate communications, and streamline operations.

Features

37 features across 18 categories

Automation(1)

Automations

Automate critical communications and tasks. Pro tier includes 3 automations, Premium includes 100 automations, Enterprise includes unlimited automations.

Also in: monday.com, Notion, Airtable

Billing(1)

Time & Billing PlatformPremium

Optional Time & Billing Platform with Payments available as an add-on across all pricing tiers.

Also in: Insightly, Airtable, Obsidian

CRM(3)

Contact Management

Track marketing sources, manage deadlines, and organize contact information for all clients and prospects.

Lead Pipeline Tracking

Track prospective clients as they move through your sales pipeline and manage lead status.

Legal CRM

Advanced legal CRM system designed to enhance existing workflows and eliminate client communication pain points. Organize leads, prospects, and existing clients, then automate critical communications.

Also in: monday.com, Setmore, HubSpot

Client Intake(4)

Client Intake

Customizable logic-based forms and streamlined client intake tools including document assembly and eSignature to streamline the client intake process while delivering a five-star experience.

Custom Intake Forms

Customizable logic-based intake forms with file requests and intelligent field routing based on previous responses.

Customer-Facing Online Forms

Intuitive, mobile-friendly online form builder for clients and prospects with customization options.

Intelligent Intake Forms

Logic-based forms designed to guide prospective clients through the process smoothly based on previous responses and automatically qualify/disqualify new leads.

Communication(6)

2-Way SMS/MMS Text Messaging

Send and receive two-way text messages and MMS with clients and prospects to keep communication lines open.

Built-in Softphone Dialer

Built-in softphone dialer that automatically prioritizes the most pressing calls and allows one-click dialing from within the software.

Call Tracking and Recording

Track and record inbound and outbound calls for quality assurance and compliance.

Two-Way Texting

Support for two-way texting to keep lines of communication open with clients and prospects.

Video Calling

Video calling support to maintain open lines of communication with clients.

Voice Calling Campaigns

Send pre-recorded voice messages to further marketing efforts or automate follow-ups with built-in call tracking and recording for inbound and outbound calls.

Also in: Jobber, Jira, Insightly

Customization(1)

Custom Scope of WorkPremium

Custom scope of work available for Enterprise tier customers.

Also in: monday.com, Obsidian, Smartsheet

Data Management(1)

Data Migration

Self-serve data migration for Pro tier, guided migration for Premium tier, and live migration for Enterprise tier.

Also in: monday.com, Notion, Airtable

Document Management(2)

Document Automation

Document automation for Word, PDF, and Excel files to automate data entry and reduce manual work during client intake.

E-Signature

One-click eSignature feature with ability to send eSignatures by text message, the only CRM feature of its kind.

Integrations(2)

Integrations

Law Ruler integrates with dozens of legal vendor tools to help create a unified and cohesive tech stack.

Open API Access

Open API access for integrations and custom development.

Marketing(1)

Email Builder

Plain text email builder in Pro tier, HTML and plain text email builder in Premium and Enterprise tiers.

Marketing Automation(3)

Email Marketing CampaignsPremium

Automated email drip campaigns to nurture leads and keep your practice top-of-mind with clients and prospects.

Marketing Automation

Send personalized and automated texts and emails to ensure positive experience and build better relationships with clients. Never lose touch with leads or clients again.

Text Message Marketing

98% of text messages are read. Send and receive texts, emails, pictures, and videos to keep in touch with clients.

Onboarding(1)

One-Time Onboarding Fee

One-time onboarding fee applies to Pro and Premium tiers, white glove setup available for Enterprise.

Project Management(1)

Milestones and Task Management

Track milestones and manage tasks for cases and client relationships.

Referral Management(1)

1-Click Outbound Referral Management

Streamlined outbound referral management and tracking with one-click functionality.

Reporting(4)

Custom Reports

Basic custom reports in Pro tier, Advanced custom reports in Premium and Enterprise tiers with ability to track KPIs and metrics.

Dashboard Analytics

Powerful analytics dashboards and customizable reports to track a range of metrics and KPIs to fully understand the health of your firm.

Marketing Dashboard

Basic marketing dashboard in Pro tier, Advanced marketing dashboard in Premium and Enterprise tiers to track marketing performance.

Marketing Source ReportingPremium

Track and analyze which marketing sources are most effective and their ROI.

Scheduling(1)

Appointment Management

Schedule and manage client appointments within the CRM platform.

Support(3)

24/7 Online Help Center

Self-service online help center available 24/7 for Pro tier customers.

Dedicated Account ManagerPremium

Dedicated account manager available for Enterprise tier customers.

Live Phone and Email SupportPremium

Live phone and email support available 9-5 EDT, Monday-Friday excluding holidays for Premium and Enterprise tiers.

Training(1)

Live Onboarding Training

Self-serve onboarding for Pro tier, guided onboarding for Premium tier, and dedicated live onboarding for Enterprise tier.

Pricing

Pro

Contact for Personalized Quote
  • Up to 3 users
  • 10,000 contacts
  • One-time onboarding fee
  • Optional Time & Billing Platform w/ Payments
  • CRM Platform
  • 2-Way SMS/MMS Text Messaging
  • 3 Automations
  • Plain text email builder
  • Custom intake forms with file requests
  • Appointment management
  • Milestones and task management
  • 1-click outbound referral management and tracking
  • Basic marketing dashboard
  • Document Automation for Word, PDF, Excel
  • Basic custom reports
  • Open API access
  • Customer-facing online forms
  • 24/7 Online Help Center

Premium

Popular
Contact for Personalized Quote
  • Up to 3 users
  • 15,000 contacts
  • One-time onboarding fee
  • Optional Time & Billing Platform w/ Payments
  • CRM Platform
  • 2-Way SMS/MMS Text Messaging
  • 100 Automations
  • HTML & plain text email builder
  • Custom intake forms with file requests
  • Appointment management
  • Milestones and task management
  • 1-click outbound referral management and tracking
  • Advanced marketing dashboard
  • Document Automation for Word, PDF, Excel
  • Advanced custom reports
  • Open API access
  • Customer-facing online forms
  • Email Marketing Campaigns
  • Marketing Source Reporting
  • Live Phone and Email Support
  • Guided Data Migration
  • Guided Live Onboarding Training

Enterprise

Contact for Personalized Quote
  • 10 user minimum
  • Unlimited contacts
  • White glove setup
  • Optional Time & Billing Platform w/ Payments
  • CRM Platform
  • 2-Way SMS/MMS Text Messaging
  • Unlimited Automations
  • HTML & plain text email builder
  • Custom intake forms with file requests
  • Appointment management
  • Milestones and task management
  • 1-click outbound referral management and tracking
  • Advanced marketing dashboard
  • Document Automation for Word, PDF, Excel
  • Advanced custom reports
  • Open API access
  • Customer-facing online forms
  • Email Marketing Campaigns
  • Marketing Source Reporting
  • Live Phone and Email Support
  • Live Data Migration
  • Dedicated Live Onboarding Training
  • Dedicated Account Manager
  • Custom Scope of Work

Cost Calculator

Pricing data not available for Law Ruler. Check their website for current pricing.

Build vs Buy

Should you build a Law Ruler alternative or buy the subscription? Estimate based on 37 features.

Buy Law Ruler

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$24,000
Maintenance$360/mo
3-year total$36,960
Dev time~2 months

Buying Law Ruler saves ~$36,960 over 3 years vs building.

Estimates based on 37 features and a BuildScore of 5/5. Actual costs vary.

Integrations

7 known integrations

Case Management SoftwareDocument Management ToolsFile Sharing PlatformsGmailLegal Practice Management SoftwareOffice 365Time Tracking Software