Law Ruler

lawruler.com
Legal Tech
Weekend Project

Legal Software for Growing Law Firms - Cutting-edge Law Firm CRM, Client Intake, and Marketing Automation solutions that modernize your firm and turbocharge growth

How to Replace Law Ruler

Overview

Law Ruler is a data-driven legal CRM platform designed specifically for law firms of all sizes. It combines client relationship management, marketing automation, and client intake tools to streamline operations, enhance client communications, and eliminate manual tasks. The platform helps law firms organize leads, automate critical communications, and make data-driven decisions for growth.

Features

38 features across 20 categories

AI(1)

AI-Powered Lead NurturingAI

AI tools built securely into the legal CRM software to help manage lead nurturing with less manual effort and more personalization.

Also in: monday.com, Notion, Airtable

Accounting(1)

Time & Billing PlatformPremium

Optional time tracking and billing platform with payment capabilities available as an add-on.

Also in: Jobber, Melio, Lemonway

Automation(1)

Automations

Automate tasks for important client communications and follow-ups. Pro tier includes 3 automations, Premium includes 100 automations, Enterprise includes unlimited automations.

Also in: monday.com, Notion, Airtable

Business Development(1)

Referral Management

1-click outbound referral management and tracking to manage referrals efficiently.

CRM(1)

Contact Management

Track client relationships, marketing sources, manage deadlines, and organize contact information.

Also in: monday.com, Setmore, HubSpot

Communication(5)

2-Way SMS/MMS Text Messaging

Send and receive text messages, pictures, and videos with clients and prospects. 98% of text messages are read by clients.

Call Tracking and Recording

Built-in call tracking and recording for both inbound and outbound calls.

Softphone Dialer

Built-in softphone dialer that automatically prioritizes urgent calls and allows one-click dialing from within the software.

Video Calling

Two-way video calling capabilities to keep lines of communication open with clients.

Voice Calling Campaigns

Send pre-recorded voice messages to prospects and clients for marketing efforts or automated follow-ups. Includes built-in call tracking and recording for inbound and outbound calls.

Also in: Jobber, Jira, Insightly

Compliance(1)

Compliance Safeguards

Baked-in compliance safeguards designed specifically for the legal profession to ensure marketing and communications adhere to industry guidelines.

Also in: Insider CDP, Airtable, 1Password

Core CRM(1)

Legal CRM

Advanced CRM system designed to enhance existing workflows and eliminate client communication pain points. Organize leads, prospects, and existing clients with automated critical communications.

Document Management(2)

Document Automation

Robust document automation tools for Word, PDF, and Excel to generate intake forms fast and populate fields with information from contact and intake forms.

E-Signature

One-click eSignature capability including the ability to send eSignatures by text message, reducing signature collection time and errors.

Implementation(1)

Data Migration

Guided data migration services to transfer existing data into Law Ruler during implementation.

Intake(4)

Client Intake

Customizable logic-based forms and streamlined client intake tools including document assembly and eSignature to streamline the client intake process.

Custom Intake Forms

Logic-based custom intake forms with file request capabilities that guide clients through intake based on previous responses.

Customer-Facing Online Forms

Intuitive, mobile-friendly intake form building with unique field and branding customization options for clients to complete online.

Intelligent Intake Forms

Customizable and logic-based intake forms designed to guide prospective clients smoothly and automatically qualify or disqualify leads.

Integration(2)

Integrations

Law Ruler integrates with dozens of legal vendor tools to create a unified and cohesive tech stack.

Open API Access

API access to integrate and extend Law Ruler's functionality with custom integrations.

Marketing(3)

Email Builder

Plain text email builder for Pro tier and HTML & plain text email builder for Premium and Enterprise tiers.

Email Marketing CampaignsPremium

Send personalized automated email campaigns and drip campaigns to nurture leads and keep the practice top-of-mind with clients.

Marketing Automation

Send personalized and automated texts and emails to leads and clients to ensure positive experiences and build better relationships. Includes automated drip campaigns.

Mobile(1)

Mobile-Optimized Forms

Intake forms fully optimized for all devices and platforms for accessibility from anywhere.

Project Management(1)

Milestones and Task Management

Track milestones and manage tasks to keep projects organized and on schedule.

Reporting(4)

Custom Reports

Basic custom reports for Pro tier and advanced custom reports for Premium and Enterprise tiers. Reports can be automated to run on preferred schedule.

Dashboard Analytics

Powerful analytics dashboards and customizable reports to track a range of metrics and KPIs to understand the health of the firm.

Marketing Dashboard

Basic marketing dashboard for Pro tier and advanced marketing dashboard for Premium and Enterprise tiers to track marketing metrics.

Marketing Source ReportingPremium

Track and analyze which marketing sources are most effective and their ROI.

Sales(2)

Lead Pipeline Tracking

Track prospective clients as they move through the sales pipeline and manage lead status.

Lead Qualification

Automatically qualify and disqualify new leads through logic-based intake forms.

Scheduling(1)

Appointment Management

Schedule and manage client appointments within the CRM platform.

Specialization(1)

Practice Area Specialization

Solutions tailored for specific practice areas including Personal Injury, Criminal Defense, Consumer Protection, Mass Tort, Business Law, Social Security Disability, Immigration, and Employment Law.

Support(4)

24/7 Online Help Center

Online help center available 24/7 for self-service support across all tiers.

Dedicated Account ManagerPremium

Enterprise tier includes a dedicated account manager for ongoing support and guidance.

Live Phone and Email Support

Live phone and email support available 9-5 EDT, Monday-Friday excluding holidays.

Live Training

Live onboarding training provided to help team members learn the platform.

Pricing

Pro

Contact for Personalized Quote
  • Up to 3 users
  • 10,000 contacts
  • CRM Platform
  • 2-Way SMS/MMS Text Messaging
  • 3 Automations
  • Plain text email builder
  • Custom intake forms with file requests
  • Appointment management
  • Milestones and task management
  • 1-click outbound referral management and tracking
  • Basic marketing dashboard
  • Document Automation for Word, PDF, Excel
  • Basic custom reports
  • Open API access
  • Customer-facing online forms
  • One-time onboarding fee
  • Optional Time & Billing Platform w/ Payments (additional fees apply)

Premium

Contact for Personalized Quote
  • Up to 3 users
  • 15,000 contacts
  • CRM Platform
  • 2-Way SMS/MMS Text Messaging
  • 100 Automations
  • HTML & plain text email builder
  • Custom intake forms with file requests
  • Appointment management
  • Milestones and task management
  • 1-click outbound referral management and tracking
  • Advanced marketing dashboard
  • Document Automation for Word, PDF, Excel
  • Advanced custom reports
  • Open API access
  • Customer-facing online forms
  • Email Marketing Campaigns
  • Marketing Source Reporting
  • One-time onboarding fee
  • Optional Time & Billing Platform w/ Payments (additional fees apply)

Enterprise

Contact for Personalized Quote
  • 10 user minimum
  • Unlimited contacts
  • CRM Platform
  • 2-Way SMS/MMS Text Messaging
  • Unlimited Automations
  • HTML & plain text email builder
  • Custom intake forms with file requests
  • Appointment management
  • Milestones and task management
  • 1-click outbound referral management and tracking
  • Advanced marketing dashboard
  • Document Automation for Word, PDF, Excel
  • Advanced custom reports
  • Open API access
  • Customer-facing online forms
  • Email Marketing Campaigns
  • Marketing Source Reporting
  • White glove setup
  • Dedicated Account Manager
  • Custom Scope of Work Availability
  • Optional Time & Billing Platform w/ Payments (additional fees apply)

Cost Calculator

Pricing data not available for Law Ruler. Check their website for current pricing.

Build vs Buy

Should you build a Law Ruler alternative or buy the subscription? Estimate based on 38 features.

Buy Law Ruler

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$24,000
Maintenance$360/mo
3-year total$36,960
Dev time~2 months

Buying Law Ruler saves ~$36,960 over 3 years vs building.

Estimates based on 38 features and a BuildScore of 5/5. Actual costs vary.

Integrations

8 known integrations

Case Management SoftwareFile Sharing PlatformsGmailLegal Management SystemsLegal Practice Management SoftwareOffice 365Record and Document Management ToolsTime Tracking Software