Instantly

instantly.ai
Sales Intelligence
Weekend Project

Find, Contact & Close Your Ideal Clients

How to Replace Instantly

Overview

Instantly is a sales engagement and lead intelligence platform that helps businesses find warm leads, scale email campaigns, reach primary inboxes, and close deals with AI-powered tools. It combines email outreach automation, lead enrichment, and CRM capabilities to enable teams to manage their entire outbound pipeline from prospecting to closed deals.

Features

52 features across 19 categories

AI(10)

Access to Multiple LLMsAI

Access to 5+ major LLMs including OpenAI, Anthropic, and others

AI CallingAIPremium

AI-powered phone calling features for outreach

AI Content WriterAI

AI-powered email content writing and generation

AI Custom Reply LabelsAI

Automatically categorize email responses using AI to organize leads by interest level

AI Email Writer AgentAI

AI agent for automated email writing and generation

AI Inbox ManagerAI

AI-powered tool to manage and organize inbox responses

AI Prompt PersonalizationAI

Use AI prompts to craft personalization variables and entire email sequences for each prospect

AI SpintaxAI

Optimize email copy with AI-powered spintax for personalization and variation

Custom LLM API KeyAI

Use your own LLM API key for customization

Instantly Web Researcher AgentAI

AI agent to research and gather information about prospects from the web

Also in: monday.com, Notion, Airtable

Automation(5)

Advanced Scheduling

Schedule emails with advanced options for optimal send times

Advanced Sequences

Create complex, multi-step email sequences with conditional logic

Email Automation

Automate email sequences and follow-ups

Out-Of-Office Automation

Automatically follow up on Out-Of-Office responders and common replies based on keywords

SalesflowsPremium

Visual workflow builder for sales processes

Also in: monday.com, Notion, Airtable

CRM(5)

Advanced Opportunities

Track and manage sales opportunities in the CRM

Detailed Lead View

Comprehensive view of lead information and activity history

Master Inbox

Centralized inbox for managing all communications

Tasks & Follow-Ups

Create and manage tasks and follow-ups for leads

Website Visitors TrackingPremium

Track website visitors inside CRM

Also in: monday.com, Setmore, HubSpot

Communication(1)

SMSPremium

SMS messaging capabilities for lead engagement

Also in: Jobber, Jira, Insightly

Community(1)

Private Community

Access to private Facebook community to learn from other entrepreneurs and experts

Also in: Squarespace, Hugging Face, Obsidian

Content Optimization(1)

Spam Word Checker

Check email content for spam trigger words to improve deliverability

Data Enrichment(4)

Full Profile Enrichment

Enrich leads with complete profile information including company description and headcount

Job Posting & News Enrichment

Enrich leads with information about job postings, news, and company updates

Technology & Funding Enrichment

Enrich leads with technology stack and funding information

Waterfall Work Email Enrichment

Enrich leads with work email addresses using multiple providers

Also in: Seamless AI, Lusha, Chili Piper

Data Management(1)

Global Block List

Maintain a global block list to prevent sending to unresponsive or invalid addresses

Also in: monday.com, Notion, Airtable

Data Validation(1)

Email Verification

Verify every email address to ensure high deliverability rates

Deliverability(5)

Email Deliverability Tools

Enterprise-grade email deliverability tools to boost sender reputation and avoid spam folders

Email Warmup

Automatically warm up email accounts to improve deliverability and sender reputation

Private Deliverability NetworkPremium

Private network infrastructure for enhanced deliverability

Reputation Protection & Bounce Detection

Monitor sender reputation and detect bounces to maintain deliverability

SISR SystemPremium

Server & IP Sharding and Rotation system that automatically assigns dedicated/private server and IP blocks to protect deliverability

Email Management(3)

Sending Domain Purchase

Purchase and configure sending domains with MX, SPF, DKIM, DMARC setup and warmup included

Unibox

Unified inbox to manage conversations across multiple email accounts and respond to leads

Unlimited Email Accounts

Connect unlimited email addresses and automatically rotate sending across them to scale outreach

Integrations(2)

API & Webhooks

API access and webhooks for integrations

CRM Integrations

Export to major CRMs and outreach providers

Lead Database(1)

B2B Lead Database

Access to database of 450M+ B2B leads for prospecting

Lead Management(2)

Advanced Lead Filters

Target prospects using advanced filters including technologies, headcount, revenue, and buying signals

SuperSearch

Advanced search and filtering capabilities with 13+ filters including keywords and lookalikes

Optimization(1)

A/B Testing

Setup unlimited variations of emails and A/Z test to optimize campaign performance

Reporting(4)

Advanced & Team ReportingPremium

Advanced reporting with team-level analytics

Campaign Pipeline Analytics

Track campaign performance with reporting on Opportunities, Pipeline, Conversions, and Revenue

Email & Account Analytics

Detailed analytics on email performance and account health

Leads & Campaigns Reporting

Reporting on leads and campaign performance

Resources(2)

Community AI TemplatesAI

Access to 100+ community-created AI templates

Sales Accelerator

Access to 50+ docs and SOPs, 600+ email templates, setup guides, and 200+ email strategies

Support(2)

Dedicated Account ManagerPremium

Personal account manager for enterprise customers

Shared Slack ChannelPremium

Direct Slack channel communication with support team

Team Management(1)

Team Collaboration

Invite team members to collaborate on campaigns

Pricing

Growth

$47/mo or $42.3/mo annually
  • 1500-2000 Instantly Credits Monthly
  • Database of 450M+ B2B Leads
  • 13 Filters including keywords and lookalikes
  • Waterfall Work Email Enrichment with 5+ providers
  • Instantly Web Researcher Agent
  • Access to 5 Major LLMs
  • Access to AI Email Writer Agent
  • Use your own LLM API key
  • 100+ Community AI Templates
  • Full profile enrichment
  • Job posting, News, Technology & Funding enrichment
  • Export to major CRMs & Outreach providers

Growth

$47/mo or $37.6/mo annually
  • Unlimited Email Accounts
  • Unlimited Email Warmup
  • 1000 Uploaded Contacts
  • 5000 Emails Monthly
  • Chat Support

Growth CRM

$47/mo or $37.9/mo annually
  • Unlimited Seats
  • Master Inbox
  • Advanced Opportunities
  • Detailed Lead View
  • Tasks & Follow-Ups
  • Leads & Campaigns Reporting
  • Integrations

Growth

$37/mo or $30/mo annually
  • Unlimited Email Accounts
  • Unlimited Email Warmup
  • 1000 Active Leads
  • 5000 Emails Monthly
  • Live Chat Support

Hypergrowth

$97/mo or $77.6/mo annually
  • Unlimited Email Accounts
  • Unlimited Email Warmup
  • 25000 Active Leads
  • 100000 Emails Monthly
  • Premium Support

Hypergrowth

Popular
$97/mo or $77.6/mo annually
  • Unlimited Email Accounts
  • Unlimited Email Warmup
  • 25000 Uploaded Contacts
  • 100000 Emails Monthly
  • Premium Live Support

Supersonic

$97/mo or $87.3/mo annually
  • 5000-7500 Instantly Credits Monthly
  • Everything in Growth

Hyper CRM

Popular
$97/mo or $77.6/mo annually
  • Everything in Growth CRM
  • Instantly AI Calling & SMS
  • Salesflows
  • Website visitors inside CRM
  • Advanced & Team Reporting
  • Priority AI (coming soon)
  • Follow-up AI (coming soon)
  • Stripe integration (coming soon)

Hyper Credits

Popular
$197/mo or $177.3/mo annually
  • 10K-200K Instantly Credits Monthly
  • Everything in Growth

Light Speed

$358/mo or $286.3/mo annually
  • Everything in Hypergrowth
  • 500000 Emails Monthly
  • 100000 Uploaded Contacts
  • SISR System

Enterprise

Custom
  • Everything in Hypergrowth
  • 500000+ Emails Monthly
  • 100000+ Uploaded Contacts
  • Dedicated Account Manager
  • Shared Slack Channel
  • Private Deliverability Network

Enterprise

Custom
  • 200000+ Instantly Credits Monthly
  • Dedicated Account Manager and Slack Channel

Cost Calculator

Keep Paying Instantly

Monthly$37/mo
Yearly$444/yr
5-Year Total$2.2k

Build It Yourself

Est. Build Time~4 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 YearSave $204
SaaS
$444
DIY
$240
3 YearsSave $612
SaaS
$1.3k
DIY
$720
5 YearsSave $1k
SaaS
$2.2k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 52 features at very easy complexity.

Build vs Buy

Should you build a Instantly alternative or buy the subscription? Estimate based on 52 features.

Buy Instantly

Better Value
Monthly cost$370/mo
3-year total$13,320
Time to deployDays

Build Your Own

Development cost$36,000
Maintenance$540/mo
3-year total$55,440
Dev time~3 months

Buying Instantly saves ~$42,120 over 3 years vs building.

Estimates based on 52 features and a BuildScore of 5/5. Actual costs vary.

Integrations

5 known integrations

API AccessCRM IntegrationsOutreach ProvidersStripeWebhooks