Fathom Analytics
usefathom.comBuild Difficulty: 5/5
Build a working replacement in a weekend with AI tools
A Better Google Analytics Alternative
How to Replace Fathom AnalyticsOverview
Features
39 features across 16 categories
Account Management(1)
Add up to 50 sites at no extra charge. Sites are separate from each other for granular access via dashboard sharing. Add more sites for a small additional fee.
Collaboration(1)
Your dashboard is private by default, but you can make it publicly viewable or viewable with a shared password.
Configuration(4)
Set specific domains from which data should be collected to avoid collecting data from localhost or development environments.
Add countries to your block list to exclude traffic from specific regions. People from blocked countries can still see your website but won't appear in analytics.
Block your visits, your whole company, or someone else by adding their IP address to the block list. Their visits won't count in your analytics.
Customizable settings to adjust how the software works for each website on your account despite the simple interface.
Data Management(4)
Customers own their data completely. Fathom sells software, not data.
The data on your dashboard stays on your dashboard forever. Access historical data back to your first day of using Fathom Analytics even after 20+ years.
Export your data at any time into a CSV file for further analysis, custom reports, or integration with other tools.
Export data unlimited times in CSV format for analysis and integration.
Data Migration(1)
Import your historical data including goals from Google Analytics into a new or existing Fathom Analytics account in a privacy-focused way.
Data Quality(2)
Real-time analytics blocks bots, scrapers and spam traffic, showing only real human visits for more accurate data.
Automagically filter out bots, crawlers, DDoS attacks and other malicious traffic so your data is a more accurate picture of human visitors.
Infrastructure(1)
Runs on serverless infrastructure, uses enterprise-grade database solution, and can scale indefinitely for high-traffic websites.
Integration(3)
Easy-to-use powerful API that can be used to integrate Fathom data into anything or create custom solutions.
Integration with Google Search Console for additional search data insights.
Use generic SPA mode if there's no integration for your specific JavaScript framework. Checks if History API is available or falls back to listening to hash changes.
Performance(1)
Script is only 2kB in your source code, won't hurt your SEO rankings, and loads fast without slowing down your website.
Privacy(4)
Anonymizes IP addresses and other visitor data without using cookies, eliminating the need for cookie consent banners.
All EU visitor data is automatically processed through EU-located infrastructure, ensuring zero personal data ever leaves the EU.
Fully compliant with GDPR, CCPA, ePrivacy, PECR and more through investment in privacy law and legal review.
Zero personal information is shown on dashboards as it's aggregated. Learn how people use your site without spying on individual data.
Reliability(1)
Analytics won't slow down or get shut off even if an influencer shares your site or your content goes viral.
Reporting(9)
See data about every site on your account on a single screen with account totals including current visitors and bounce rate for every site.
All the data you need on a single page to quickly figure out what's happening on your website. See pages, referrers, sources, devices, browsers, countries, events, and UTMs at a glance.
Click on any data box to be taken to a new dashboard where you can see a much longer list of rows for detailed analysis.
Send yourself or your clients email reports every week or month to keep track of analytics without logging in. Create reports for single sites, multiple sites, or all sites.
Add a filter to any piece of data and drill down to see specific information like conversions from a particular traffic source or campaign.
See who's visiting your site right now, what page they're looking at, and where they came from. Live visitor count is shown in the browser tab title.
Process data instantly so you can see it reflected in your stats immediately. Data is available in real-time unlike Google Analytics which can take 24-48 hours.
Get a snapshot of live visitors and totals at the top of your dashboard. See visitors, views, average time on site, bounce rate, and event completions.
Send unlimited email reports to track metrics without logging in.
Setup(1)
Single line of code that works with any website, CMS or framework. Set up in minutes and start collecting real-time data without technical knowledge.
Support(1)
Amazing email support from staff who have helped thousands of customers.
Tracking(4)
Set up custom events for actions like button clicks, form submissions, and ecommerce transactions. Assign different currencies to each event.
Use custom events to collect user interactions like newsletter sign-ups, link and button clicks, or ecommerce sales, and get valuable insights for optimizing campaigns.
If you have the same Site ID on multiple sites, you can turn on multi-domain to filter data by every domain present including subdomains.
Use UTMs to collect data on how much traffic your campaigns generate and see how well they convert into revenue. Track clicks from email newsletters on any platform.
User Experience(1)
The dashboard and every page of the software is optimized for both light and dark modes for easy reading in any light conditions.
Pricing
Up to 100,000 pageviews
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓Unlimited data exports
- ✓Enterprise-grade infrastructure
- ✓Amazing email support
Up to 200,000 pageviews
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓Unlimited data exports
- ✓Enterprise-grade infrastructure
- ✓Amazing email support
Up to 500,000 pageviews
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓Unlimited data exports
- ✓Enterprise-grade infrastructure
- ✓Amazing email support
Up to 1,000,000 pageviews
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓Unlimited data exports
- ✓Enterprise-grade infrastructure
- ✓Amazing email support
Up to 2,000,000 pageviews
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓Unlimited data exports
- ✓Enterprise-grade infrastructure
- ✓Amazing email support
Up to 5,000,000 pageviews
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓Unlimited data exports
- ✓Enterprise-grade infrastructure
- ✓Amazing email support
Up to 10,000,000 pageviews
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓Unlimited data exports
- ✓Enterprise-grade infrastructure
- ✓Amazing email support
Up to 15,000,000 pageviews
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓Unlimited data exports
- ✓Enterprise-grade infrastructure
- ✓Amazing email support
Up to 20,000,000 pageviews
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓Unlimited data exports
- ✓Enterprise-grade infrastructure
- ✓Amazing email support
Up to 25,000,000 pageviews
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓Unlimited data exports
- ✓Enterprise-grade infrastructure
- ✓Amazing email support
Over 25,000,000 pageviews
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓Unlimited data exports
- ✓Enterprise-grade infrastructure
- ✓Amazing email support
Cost Calculator
Keep Paying Fathom Analytics
Build It Yourself
Total Cost Comparison
DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 39 features at very easy complexity.
Build vs Buy
Should you build a Fathom Analytics alternative or buy the subscription? Estimate based on 39 features.
Buy Fathom Analytics
Better ValueBuild Your Own
Buying Fathom Analytics saves ~$31,560 over 3 years vs building.
Estimates based on 39 features and a BuildScore of 5/5. Actual costs vary.
Integrations
6 known integrations