Fathom Analytics

usefathom.com
Analytics
Weekend Project

A Better Google Analytics Alternative

How to Replace Fathom Analytics

Overview

Fathom Analytics is a privacy-first, simple web analytics tool that provides valuable insights into website traffic without the complexity or invasiveness of traditional analytics platforms. It offers GDPR-compliant tracking without cookies, real-time data processing, and forever data retention. The platform is designed for ease of use with quick setup and focuses on protecting visitor privacy while delivering accurate metrics.

Features

39 features across 16 categories

Account Management(1)

Multiple Sites per Account

Add up to 50 sites at no extra charge. Sites are separate from each other for granular access via dashboard sharing. Add more sites for a small additional fee.

Also in: Keeper, 1Password, Bitwarden

Collaboration(1)

Dashboard Sharing

Your dashboard is private by default, but you can make it publicly viewable or viewable with a shared password.

Also in: Notion, Airtable, Obsidian

Configuration(4)

Allowed Domains

Set specific domains from which data should be collected to avoid collecting data from localhost or development environments.

Country Blocking

Add countries to your block list to exclude traffic from specific regions. People from blocked countries can still see your website but won't appear in analytics.

IP Blocking

Block your visits, your whole company, or someone else by adding their IP address to the block list. Their visits won't count in your analytics.

Site Settings

Customizable settings to adjust how the software works for each website on your account despite the simple interface.

Data Management(4)

100% Data Ownership

Customers own their data completely. Fathom sells software, not data.

Forever Data Retention

The data on your dashboard stays on your dashboard forever. Access historical data back to your first day of using Fathom Analytics even after 20+ years.

One Click Exports

Export your data at any time into a CSV file for further analysis, custom reports, or integration with other tools.

Unlimited Data Exports

Export data unlimited times in CSV format for analysis and integration.

Also in: monday.com, Notion, Airtable

Data Migration(1)

Google Analytics Importer

Import your historical data including goals from Google Analytics into a new or existing Fathom Analytics account in a privacy-focused way.

Data Quality(2)

Bot & Spam Filtering

Real-time analytics blocks bots, scrapers and spam traffic, showing only real human visits for more accurate data.

Humans Only Filter

Automagically filter out bots, crawlers, DDoS attacks and other malicious traffic so your data is a more accurate picture of human visitors.

Infrastructure(1)

Enterprise-Grade Infrastructure

Runs on serverless infrastructure, uses enterprise-grade database solution, and can scale indefinitely for high-traffic websites.

Integration(3)

API Access

Easy-to-use powerful API that can be used to integrate Fathom data into anything or create custom solutions.

New Google Search Console Integration

Integration with Google Search Console for additional search data insights.

SPA Mode

Use generic SPA mode if there's no integration for your specific JavaScript framework. Checks if History API is available or falls back to listening to hash changes.

Also in: monday.com, Notion, Airtable

Performance(1)

Lightweight Script

Script is only 2kB in your source code, won't hurt your SEO rankings, and loads fast without slowing down your website.

Privacy(4)

Cookie-Free Tracking

Anonymizes IP addresses and other visitor data without using cookies, eliminating the need for cookie consent banners.

EU Data Isolation

All EU visitor data is automatically processed through EU-located infrastructure, ensuring zero personal data ever leaves the EU.

GDPR Compliance

Fully compliant with GDPR, CCPA, ePrivacy, PECR and more through investment in privacy law and legal review.

Privacy-First Data

Zero personal information is shown on dashboards as it's aggregated. Learn how people use your site without spying on individual data.

Reliability(1)

Handle Traffic Spikes

Analytics won't slow down or get shut off even if an influencer shares your site or your content goes viral.

Reporting(9)

All Sites View

See data about every site on your account on a single screen with account totals including current visitors and bounce rate for every site.

Dashboard

All the data you need on a single page to quickly figure out what's happening on your website. See pages, referrers, sources, devices, browsers, countries, events, and UTMs at a glance.

Details View

Click on any data box to be taken to a new dashboard where you can see a much longer list of rows for detailed analysis.

Email Reports

Send yourself or your clients email reports every week or month to keep track of analytics without logging in. Create reports for single sites, multiple sites, or all sites.

Instant Filters

Add a filter to any piece of data and drill down to see specific information like conversions from a particular traffic source or campaign.

Live Visitors

See who's visiting your site right now, what page they're looking at, and where they came from. Live visitor count is shown in the browser tab title.

Real-time Metrics

Process data instantly so you can see it reflected in your stats immediately. Data is available in real-time unlike Google Analytics which can take 24-48 hours.

Site Totals

Get a snapshot of live visitors and totals at the top of your dashboard. See visitors, views, average time on site, bounce rate, and event completions.

Unlimited Email Reports

Send unlimited email reports to track metrics without logging in.

Setup(1)

Quick Setup

Single line of code that works with any website, CMS or framework. Set up in minutes and start collecting real-time data without technical knowledge.

Support(1)

Email Support

Amazing email support from staff who have helped thousands of customers.

Tracking(4)

Event Conversions

Set up custom events for actions like button clicks, form submissions, and ecommerce transactions. Assign different currencies to each event.

Event Tracking

Use custom events to collect user interactions like newsletter sign-ups, link and button clicks, or ecommerce sales, and get valuable insights for optimizing campaigns.

Multi-Domain Tracking

If you have the same Site ID on multiple sites, you can turn on multi-domain to filter data by every domain present including subdomains.

UTMs & Campaigns

Use UTMs to collect data on how much traffic your campaigns generate and see how well they convert into revenue. Track clicks from email newsletters on any platform.

User Experience(1)

Dark Mode

The dashboard and every page of the software is optimized for both light and dark modes for easy reading in any light conditions.

Pricing

Up to 100,000 pageviews

$15/mo or $150/year
  • Up to 50 sites included
  • Ecommerce/event tracking included
  • Easy integration with all CMSs/frameworks
  • API access
  • Forever data retention
  • 100% data ownership
  • No cookie banners required
  • Unlimited email reports
  • Unlimited data exports
  • Enterprise-grade infrastructure
  • Amazing email support

Up to 200,000 pageviews

$25/mo or $250/year
  • Up to 50 sites included
  • Ecommerce/event tracking included
  • Easy integration with all CMSs/frameworks
  • API access
  • Forever data retention
  • 100% data ownership
  • No cookie banners required
  • Unlimited email reports
  • Unlimited data exports
  • Enterprise-grade infrastructure
  • Amazing email support

Up to 500,000 pageviews

$45/mo or $450/year
  • Up to 50 sites included
  • Ecommerce/event tracking included
  • Easy integration with all CMSs/frameworks
  • API access
  • Forever data retention
  • 100% data ownership
  • No cookie banners required
  • Unlimited email reports
  • Unlimited data exports
  • Enterprise-grade infrastructure
  • Amazing email support

Up to 1,000,000 pageviews

$60/mo or $600/year
  • Up to 50 sites included
  • Ecommerce/event tracking included
  • Easy integration with all CMSs/frameworks
  • API access
  • Forever data retention
  • 100% data ownership
  • No cookie banners required
  • Unlimited email reports
  • Unlimited data exports
  • Enterprise-grade infrastructure
  • Amazing email support

Up to 2,000,000 pageviews

$100/mo or $1,000/year
  • Up to 50 sites included
  • Ecommerce/event tracking included
  • Easy integration with all CMSs/frameworks
  • API access
  • Forever data retention
  • 100% data ownership
  • No cookie banners required
  • Unlimited email reports
  • Unlimited data exports
  • Enterprise-grade infrastructure
  • Amazing email support

Up to 5,000,000 pageviews

$140/mo or $1,400/year
  • Up to 50 sites included
  • Ecommerce/event tracking included
  • Easy integration with all CMSs/frameworks
  • API access
  • Forever data retention
  • 100% data ownership
  • No cookie banners required
  • Unlimited email reports
  • Unlimited data exports
  • Enterprise-grade infrastructure
  • Amazing email support

Up to 10,000,000 pageviews

$200/mo or $2,000/year
  • Up to 50 sites included
  • Ecommerce/event tracking included
  • Easy integration with all CMSs/frameworks
  • API access
  • Forever data retention
  • 100% data ownership
  • No cookie banners required
  • Unlimited email reports
  • Unlimited data exports
  • Enterprise-grade infrastructure
  • Amazing email support

Up to 15,000,000 pageviews

$290/mo or $2,900/year
  • Up to 50 sites included
  • Ecommerce/event tracking included
  • Easy integration with all CMSs/frameworks
  • API access
  • Forever data retention
  • 100% data ownership
  • No cookie banners required
  • Unlimited email reports
  • Unlimited data exports
  • Enterprise-grade infrastructure
  • Amazing email support

Up to 20,000,000 pageviews

$380/mo or $3,800/year
  • Up to 50 sites included
  • Ecommerce/event tracking included
  • Easy integration with all CMSs/frameworks
  • API access
  • Forever data retention
  • 100% data ownership
  • No cookie banners required
  • Unlimited email reports
  • Unlimited data exports
  • Enterprise-grade infrastructure
  • Amazing email support

Up to 25,000,000 pageviews

$470/mo or $4,700/year
  • Up to 50 sites included
  • Ecommerce/event tracking included
  • Easy integration with all CMSs/frameworks
  • API access
  • Forever data retention
  • 100% data ownership
  • No cookie banners required
  • Unlimited email reports
  • Unlimited data exports
  • Enterprise-grade infrastructure
  • Amazing email support

Over 25,000,000 pageviews

Contact us
  • Up to 50 sites included
  • Ecommerce/event tracking included
  • Easy integration with all CMSs/frameworks
  • API access
  • Forever data retention
  • 100% data ownership
  • No cookie banners required
  • Unlimited email reports
  • Unlimited data exports
  • Enterprise-grade infrastructure
  • Amazing email support

Cost Calculator

Keep Paying Fathom Analytics

Monthly$15/mo
Yearly$180/yr
5-Year Total$900

Build It Yourself

Est. Build Time~3 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 Year
SaaS
$180
DIY
$240
3 Years
SaaS
$540
DIY
$720
5 Years
SaaS
$900
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 39 features at very easy complexity.

Build vs Buy

Should you build a Fathom Analytics alternative or buy the subscription? Estimate based on 39 features.

Buy Fathom Analytics

Better Value
Monthly cost$150/mo
3-year total$5,400
Time to deployDays

Build Your Own

Development cost$24,000
Maintenance$360/mo
3-year total$36,960
Dev time~2 months

Buying Fathom Analytics saves ~$31,560 over 3 years vs building.

Estimates based on 39 features and a BuildScore of 5/5. Actual costs vary.

Integrations

6 known integrations