Fathom Analytics vs Matomo
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Fathom Analytics offers fewer features (39 vs 120) and fewer integrations (6 vs 18). Starting price: Fathom Analytics at $15/mo vs Matomo at $29/mo. Fathom Analytics has 37 unique features while Matomo has 118 unique features, with 2 features in common.
| Fathom Analytics | Matomo | |
|---|---|---|
| Category | Analytics | Analytics |
| Total Features | 39 | 120 |
| AI-Powered Features | 0 | 0 |
| Starting Price | $15/mo | $29/mo |
| Pricing Tiers | 11 | 4 |
| Integrations | 6 | 18 |
| Shared Features | 2 | |
| Shared Integrations | 1 | |
| Data Quality | 80% | 95% |
Feature Comparison by Category
API (0 vs 3)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| API Segmentation Support | ||
| Administration API | ||
| Analytics API |
Account Management (1 vs 0)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| Multiple Sites per Account |
Administration (0 vs 7)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| Easy One-Click Updates | ||
| Multi-Currency Support | ||
| SAML Login | ||
| Timezone Support | ||
| Unlimited Users Management | ||
| Unlimited Websites Management | ||
| White Label |
Alerts (0 vs 1)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| Custom Alerts |
Collaboration (1 vs 0)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| Dashboard Sharing |
Community (0 vs 1)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| Public Roadmap |
Configuration (4 vs 0)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| Allowed Domains | ||
| Country Blocking | ||
| IP Blocking | ||
| Site Settings |
Conversion Tracking (0 vs 3)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| Conversion Funnels | ||
| Form Analytics | ||
| Goal Conversion Tracking |
Customization (0 vs 4)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| Community Themes | ||
| Custom Dimensions | ||
| Custom Logo Upload | ||
| Custom Variables |
Data Export (0 vs 1)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| Data Export |
Data Import (0 vs 1)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| Server Log Import |
Data Management (4 vs 5)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| 100% Data Ownership | ||
| Automatic Data Deletion | ||
| Forever Data Retention | ||
| IP Exclusion | ||
| One Click Exports | ||
| SQL Data Access | ||
| URL Parameter Exclusion | ||
| Unlimited Data Exports | ||
| Unlimited Data Storage |
Data Migration (1 vs 0)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| Google Analytics Importer |
Data Quality (2 vs 0)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| Bot & Spam Filtering | ||
| Humans Only Filter |
Data Warehouse (0 vs 1)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| Data Warehouse Connector |
Development (0 vs 2)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| Developer Zone | ||
| Programming Language Libraries |
Documentation (0 vs 3)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| FAQ | ||
| Glossary | ||
| User Guides |
Education (0 vs 1)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| Training Videos |
Extensibility (0 vs 1)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| Open Marketplace |
Infrastructure (1 vs 0)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| Enterprise-Grade Infrastructure |
Installation (0 vs 1)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| Fast Installation |
Integration (3 vs 4)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| API Access | ||
| CMS Plugins | ||
| Google Analytics Data Importer | ||
| LDAP Integration | ||
| New Google Search Console Integration | ||
| Report Embedding | ||
| SPA Mode |
Marketing (0 vs 3)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| Advertising Conversion Export | ||
| Campaign Tracking | ||
| Multi-Channel Conversion Attribution |
Mobile (0 vs 3)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| Mobile App | ||
| Mobile App Analytics with Android SDK | ||
| Mobile App Analytics with iOS SDK |
Open Source (0 vs 1)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| Open Source |
Optimization (0 vs 1)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| A/B Testing Platform |
Performance (1 vs 3)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| Lightweight Script | ||
| Page Performance Reports | ||
| Page Speed Performance Tracking | ||
| Site Speed and Page Speed Reports |
Privacy (4 vs 12)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| Consent Tracking | ||
| Cookie Disable Enforcement | ||
| Cookie-Free Tracking | ||
| Cookie-Less Analytics | ||
| Do Not Track Support | ||
| EU Data Isolation | ||
| GDPR Compliance | ||
| GDPR Manager | ||
| IP Anonymization | ||
| Opt-Out Iframe | ||
| Personal Data Tracking | ||
| Privacy-First Data | ||
| Referrer Anonymization | ||
| User ID Pseudonymization | ||
| Visits Log Disable |
Quality (0 vs 1)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| Quality Assurance |
Reliability (1 vs 0)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| Handle Traffic Spikes |
Reporting (9 vs 20)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| 100% Accurate Data | ||
| All Sites View | ||
| All Websites Dashboard | ||
| Annotations | ||
| Custom Reports | ||
| Customizable Dashboard | ||
| Dashboard | ||
| Details View | ||
| Ecommerce Analytics | ||
| Email Reports | ||
| Geolocation | ||
| Instant Filters | ||
| Live Visitors | ||
| Log Analytics | ||
| Media Analytics |
SEO (0 vs 2)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| SEO Web Vitals | ||
| Search Engine Keywords Performance |
Security (0 vs 2)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| Audit Log | ||
| Security Focus |
Segmentation (0 vs 2)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| User Cohorts | ||
| User Segmentation |
Setup (1 vs 0)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| Quick Setup |
Support (1 vs 3)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| Community Forums | ||
| Email Support | ||
| Long Term Support | ||
| Paid Support Plans |
Tag Management (0 vs 1)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| Tag Manager |
Technical (0 vs 6)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| High Traffic Compatibility | ||
| IPv4 and IPv6 Support | ||
| Intranet Support | ||
| Multi-Platform Support | ||
| Proxy Support | ||
| Unicode Support |
Tracking (4 vs 19)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| 404 Page Tracking | ||
| C# DotNet Tracker | ||
| Content Tracking | ||
| Cookie-Based Tracking | ||
| Cross-Domain Linking | ||
| Event Conversions | ||
| Event Tracking | ||
| External Link Tracking | ||
| File Download Tracking | ||
| Java Tracking API Client | ||
| JavaScript Tracking API | ||
| Multi-Domain Tracking | ||
| Offline Tracking | ||
| PHP Tracking API Client | ||
| REST Tracking API |
User Experience (1 vs 2)
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| Dark Mode | ||
| Heatmap Analytics | ||
| Session Recording |
Unique Features
Only in Fathom Analytics (37)
Multiple Sites per Account
Dashboard Sharing
Allowed Domains
Country Blocking
IP Blocking
Site Settings
100% Data Ownership
Forever Data Retention
One Click Exports
Unlimited Data Exports
Google Analytics Importer
Bot & Spam Filtering
Humans Only Filter
Enterprise-Grade Infrastructure
API Access
New Google Search Console Integration
SPA Mode
Lightweight Script
Cookie-Free Tracking
EU Data Isolation
+ 17 more unique features
Only in Matomo (118)
Easy One-Click Updates
Multi-Currency Support
SAML Login
Timezone Support
Unlimited Users Management
Unlimited Websites Management
White Label
Custom Alerts
Administration API
Analytics API
API Segmentation Support
Public Roadmap
Conversion Funnels
Form Analytics
Goal Conversion Tracking
Community Themes
Custom Dimensions
Custom Logo Upload
Custom Variables
Data Export
+ 98 more unique features
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