Fathom Analytics vs Mouseflow

Side-by-side comparison of features, pricing, and integrations.

Quick Verdict

Fathom Analytics offers fewer features (39 vs 81) and fewer integrations (6 vs 29). Starting price: Fathom Analytics at $15/mo vs Mouseflow at $25/mo. Fathom Analytics has 39 unique features while Mouseflow has 81 unique features, with 0 features in common.

Fathom AnalyticsMouseflow
CategoryAnalyticsAnalytics
Total Features3981
AI-Powered Features05
Starting Price$15/mo$25/mo
Pricing Tiers115
Integrations629
Shared Features0
Shared Integrations1
Data Quality80%100%

Feature Comparison by Category

AI (0 vs 1)

FeatureFathom AnalyticsMouseflow
Mina AI Assistant

Account Management (1 vs 2)

FeatureFathom AnalyticsMouseflow
Multi-Organization Management
Multiple Domain Management
Multiple Sites per Account

Analytics (0 vs 1)

FeatureFathom AnalyticsMouseflow
Hover to Click Rate

Automation (0 vs 2)

FeatureFathom AnalyticsMouseflow
Auto Segment Tagging
Auto-Capture Experience

Benchmarking (0 vs 1)

FeatureFathom AnalyticsMouseflow
Industry Comparison

Collaboration (1 vs 3)

FeatureFathom AnalyticsMouseflow
Comment on Sessions
Dashboard Sharing
Personal and Team Dashboards
Share Session Recordings

Compliance (0 vs 1)

FeatureFathom AnalyticsMouseflow
Consent Integration

Configuration (4 vs 0)

FeatureFathom AnalyticsMouseflow
Allowed Domains
Country Blocking
IP Blocking
Site Settings

Conversion Optimization (0 vs 1)

FeatureFathom AnalyticsMouseflow
Conversion Funnel Analytics

Core Analytics (0 vs 3)

FeatureFathom AnalyticsMouseflow
100% Recording Rate
Friction Detection
Session Replay

Customization (0 vs 2)

FeatureFathom AnalyticsMouseflow
Customize Survey Colors & Branding
Remove Mouseflow Logo

Data Capture (0 vs 2)

FeatureFathom AnalyticsMouseflow
Data Layer Capture
UTM Auto-Capture

Data Management (4 vs 2)

FeatureFathom AnalyticsMouseflow
100% Data Ownership
Custom Tagging
Data Filtering & Segmentation
Forever Data Retention
One Click Exports
Unlimited Data Exports

Data Migration (1 vs 0)

FeatureFathom AnalyticsMouseflow
Google Analytics Importer

Data Quality (2 vs 0)

FeatureFathom AnalyticsMouseflow
Bot & Spam Filtering
Humans Only Filter

Error Detection (0 vs 1)

FeatureFathom AnalyticsMouseflow
JavaScript Error Detection

Event Tracking (0 vs 1)

FeatureFathom AnalyticsMouseflow
Log User Events

Export (0 vs 3)

FeatureFathom AnalyticsMouseflow
Data Exports
Download Funnel Data
Download Session Recordings

Feedback (0 vs 6)

FeatureFathom AnalyticsMouseflow
Branch Logic
Feedback Surveys
Friction-Triggered Surveys
Multiple Question Types
NPS Score
Survey Triggers

Form Optimization (0 vs 2)

FeatureFathom AnalyticsMouseflow
Form Analytics
Watch Submit Failures

Friction Detection (0 vs 6)

FeatureFathom AnalyticsMouseflow
Automatic Friction Event Detection
Friction Development Tracking
Friction Insights
Friction Notifications
Mute Friction
Watch Friction Metrics

Infrastructure (1 vs 0)

FeatureFathom AnalyticsMouseflow
Enterprise-Grade Infrastructure

Integration (3 vs 4)

FeatureFathom AnalyticsMouseflow
API Access
Adobe CID Capture
Extended REST API Access
New Google Search Console Integration
Open REST API
Plug & Play Integrations
SPA Mode

Interaction Tracking (0 vs 1)

FeatureFathom AnalyticsMouseflow
Hovers & Hover Order Data

Monitoring (0 vs 1)

FeatureFathom AnalyticsMouseflow
Alerts & Notifications

Organization (0 vs 1)

FeatureFathom AnalyticsMouseflow
Group Similar Pages

Performance (1 vs 1)

FeatureFathom AnalyticsMouseflow
Average Page Load Time
Lightweight Script

Privacy (4 vs 5)

FeatureFathom AnalyticsMouseflow
Cookie-Free Tracking
EU Data Isolation
Enforced Customized Privacy Settings
Exclude IP Address by Default
Exclusion of Sensitive Form Elements
GDPR Compliance
Privacy-First Data
Restrict Recording by Location
Visual Privacy Tool

Reliability (1 vs 0)

FeatureFathom AnalyticsMouseflow
Handle Traffic Spikes

Reporting (9 vs 2)

FeatureFathom AnalyticsMouseflow
All Sites View
Custom Dashboards
Dashboard
Details View
Email Reports
Instant Filters
Live Visitors
Real-time Metrics
Revenue Metrics
Site Totals
Unlimited Email Reports

Security (0 vs 4)

FeatureFathom AnalyticsMouseflow
AES-256 Encryption
MFA and Strict Password Policy
SSO
User Permissions

Session Management (0 vs 3)

FeatureFathom AnalyticsMouseflow
Mark Watched Sessions
Star Sessions
Tag Sessions

Setup (1 vs 0)

FeatureFathom AnalyticsMouseflow
Quick Setup

Support (1 vs 5)

FeatureFathom AnalyticsMouseflow
Account Manager
Dedicated Customer Success Manager
Email Support
Live Chat & Email Support
Personal Onboarding
Priority Support

Team Management (0 vs 1)

FeatureFathom AnalyticsMouseflow
Unlimited User Seats

Tracking (4 vs 0)

FeatureFathom AnalyticsMouseflow
Event Conversions
Event Tracking
Multi-Domain Tracking
UTMs & Campaigns

User Experience (1 vs 0)

FeatureFathom AnalyticsMouseflow
Dark Mode

User Journey (0 vs 5)

FeatureFathom AnalyticsMouseflow
Converted User Tracking
Customer Journey Mapping
Drop-off User Tracking
Journey Analytics
Save User Journeys

Visualization (0 vs 8)

FeatureFathom AnalyticsMouseflow
Attention Heatmaps
Click Heatmaps
Friction Heatmaps
Geo Heatmaps
Interactive Heatmaps
Movement Heatmaps
Scroll Heatmaps
Website Heatmaps

Unique Features

Only in Fathom Analytics (39)

Multiple Sites per Account
Dashboard Sharing
Allowed Domains
Country Blocking
IP Blocking
Site Settings
100% Data Ownership
Forever Data Retention
One Click Exports
Unlimited Data Exports
Google Analytics Importer
Bot & Spam Filtering
Humans Only Filter
Enterprise-Grade Infrastructure
API Access
New Google Search Console Integration
SPA Mode
Lightweight Script
Cookie-Free Tracking
EU Data Isolation

+ 19 more unique features

Only in Mouseflow (81)

Multi-Organization Management
Multiple Domain Management
Mina AI Assistant
Hover to Click Rate
Auto Segment Tagging
Auto-Capture Experience
Industry Comparison
Comment on Sessions
Personal and Team Dashboards
Share Session Recordings
Consent Integration
Conversion Funnel Analytics
100% Recording Rate
Friction Detection
Session Replay
Customize Survey Colors & Branding
Remove Mouseflow Logo
Data Layer Capture
UTM Auto-Capture
Custom Tagging

+ 61 more unique features

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