Fathom Analytics vs Mouseflow
Side-by-side comparison of features, pricing, and integrations.
Quick Verdict
Fathom Analytics offers fewer features (39 vs 81) and fewer integrations (6 vs 29). Starting price: Fathom Analytics at $15/mo vs Mouseflow at $25/mo. Fathom Analytics has 39 unique features while Mouseflow has 81 unique features, with 0 features in common.
| Fathom Analytics | Mouseflow | |
|---|---|---|
| Category | Analytics | Analytics |
| Total Features | 39 | 81 |
| AI-Powered Features | 0 | 5 |
| Starting Price | $15/mo | $25/mo |
| Pricing Tiers | 11 | 5 |
| Integrations | 6 | 29 |
| Shared Features | 0 | |
| Shared Integrations | 1 | |
| Data Quality | 80% | 100% |
Feature Comparison by Category
AI (0 vs 1)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| Mina AI Assistant |
Account Management (1 vs 2)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| Multi-Organization Management | ||
| Multiple Domain Management | ||
| Multiple Sites per Account |
Analytics (0 vs 1)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| Hover to Click Rate |
Automation (0 vs 2)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| Auto Segment Tagging | ||
| Auto-Capture Experience |
Benchmarking (0 vs 1)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| Industry Comparison |
Collaboration (1 vs 3)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| Comment on Sessions | ||
| Dashboard Sharing | ||
| Personal and Team Dashboards | ||
| Share Session Recordings |
Compliance (0 vs 1)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| Consent Integration |
Configuration (4 vs 0)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| Allowed Domains | ||
| Country Blocking | ||
| IP Blocking | ||
| Site Settings |
Conversion Optimization (0 vs 1)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| Conversion Funnel Analytics |
Core Analytics (0 vs 3)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| 100% Recording Rate | ||
| Friction Detection | ||
| Session Replay |
Customization (0 vs 2)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| Customize Survey Colors & Branding | ||
| Remove Mouseflow Logo |
Data Capture (0 vs 2)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| Data Layer Capture | ||
| UTM Auto-Capture |
Data Management (4 vs 2)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| 100% Data Ownership | ||
| Custom Tagging | ||
| Data Filtering & Segmentation | ||
| Forever Data Retention | ||
| One Click Exports | ||
| Unlimited Data Exports |
Data Migration (1 vs 0)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| Google Analytics Importer |
Data Quality (2 vs 0)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| Bot & Spam Filtering | ||
| Humans Only Filter |
Error Detection (0 vs 1)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| JavaScript Error Detection |
Event Tracking (0 vs 1)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| Log User Events |
Export (0 vs 3)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| Data Exports | ||
| Download Funnel Data | ||
| Download Session Recordings |
Feedback (0 vs 6)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| Branch Logic | ||
| Feedback Surveys | ||
| Friction-Triggered Surveys | ||
| Multiple Question Types | ||
| NPS Score | ||
| Survey Triggers |
Form Optimization (0 vs 2)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| Form Analytics | ||
| Watch Submit Failures |
Friction Detection (0 vs 6)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| Automatic Friction Event Detection | ||
| Friction Development Tracking | ||
| Friction Insights | ||
| Friction Notifications | ||
| Mute Friction | ||
| Watch Friction Metrics |
Infrastructure (1 vs 0)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| Enterprise-Grade Infrastructure |
Integration (3 vs 4)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| API Access | ||
| Adobe CID Capture | ||
| Extended REST API Access | ||
| New Google Search Console Integration | ||
| Open REST API | ||
| Plug & Play Integrations | ||
| SPA Mode |
Interaction Tracking (0 vs 1)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| Hovers & Hover Order Data |
Monitoring (0 vs 1)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| Alerts & Notifications |
Organization (0 vs 1)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| Group Similar Pages |
Performance (1 vs 1)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| Average Page Load Time | ||
| Lightweight Script |
Privacy (4 vs 5)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| Cookie-Free Tracking | ||
| EU Data Isolation | ||
| Enforced Customized Privacy Settings | ||
| Exclude IP Address by Default | ||
| Exclusion of Sensitive Form Elements | ||
| GDPR Compliance | ||
| Privacy-First Data | ||
| Restrict Recording by Location | ||
| Visual Privacy Tool |
Reliability (1 vs 0)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| Handle Traffic Spikes |
Reporting (9 vs 2)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| All Sites View | ||
| Custom Dashboards | ||
| Dashboard | ||
| Details View | ||
| Email Reports | ||
| Instant Filters | ||
| Live Visitors | ||
| Real-time Metrics | ||
| Revenue Metrics | ||
| Site Totals | ||
| Unlimited Email Reports |
Security (0 vs 4)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| AES-256 Encryption | ||
| MFA and Strict Password Policy | ||
| SSO | ||
| User Permissions |
Session Management (0 vs 3)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| Mark Watched Sessions | ||
| Star Sessions | ||
| Tag Sessions |
Setup (1 vs 0)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| Quick Setup |
Support (1 vs 5)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| Account Manager | ||
| Dedicated Customer Success Manager | ||
| Email Support | ||
| Live Chat & Email Support | ||
| Personal Onboarding | ||
| Priority Support |
Team Management (0 vs 1)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| Unlimited User Seats |
Tracking (4 vs 0)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| Event Conversions | ||
| Event Tracking | ||
| Multi-Domain Tracking | ||
| UTMs & Campaigns |
User Experience (1 vs 0)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| Dark Mode |
User Journey (0 vs 5)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| Converted User Tracking | ||
| Customer Journey Mapping | ||
| Drop-off User Tracking | ||
| Journey Analytics | ||
| Save User Journeys |
Visualization (0 vs 8)
| Feature | Fathom Analytics | Mouseflow |
|---|---|---|
| Attention Heatmaps | ||
| Click Heatmaps | ||
| Friction Heatmaps | ||
| Geo Heatmaps | ||
| Interactive Heatmaps | ||
| Movement Heatmaps | ||
| Scroll Heatmaps | ||
| Website Heatmaps |
Unique Features
Only in Fathom Analytics (39)
Multiple Sites per Account
Dashboard Sharing
Allowed Domains
Country Blocking
IP Blocking
Site Settings
100% Data Ownership
Forever Data Retention
One Click Exports
Unlimited Data Exports
Google Analytics Importer
Bot & Spam Filtering
Humans Only Filter
Enterprise-Grade Infrastructure
API Access
New Google Search Console Integration
SPA Mode
Lightweight Script
Cookie-Free Tracking
EU Data Isolation
+ 19 more unique features
Only in Mouseflow (81)
Multi-Organization Management
Multiple Domain Management
Mina AI Assistant
Hover to Click Rate
Auto Segment Tagging
Auto-Capture Experience
Industry Comparison
Comment on Sessions
Personal and Team Dashboards
Share Session Recordings
Consent Integration
Conversion Funnel Analytics
100% Recording Rate
Friction Detection
Session Replay
Customize Survey Colors & Branding
Remove Mouseflow Logo
Data Layer Capture
UTM Auto-Capture
Custom Tagging
+ 61 more unique features
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