How to Build Your Own Fathom Analytics

See data about every site on your account on a single screen with account totals including current visitors and bounce rate for every site.

All the data you need on a single page to quickly figure out what's happening on your website. See pages, referrers, sources, devices, browsers, countries, events, and UTMs at a glance.

Click on any data box to be taken to a new dashboard where you can see a much longer list of rows for detailed analysis.

Send yourself or your clients email reports every week or month to keep track of analytics without logging in. Create reports for single sites, multiple sites, or all sites.

Add a filter to any piece of data and drill down to see specific information like conversions from a particular traffic source or campaign.

Set specific domains from which data should be collected to avoid collecting data from localhost or development environments.

Add countries to your block list to exclude traffic from specific regions. People from blocked countries can still see your website but won't appear in analytics.

Block your visits, your whole company, or someone else by adding their IP address to the block list. Their visits won't count in your analytics.

Customizable settings to adjust how the software works for each website on your account despite the simple interface.

Customers own their data completely. Fathom sells software, not data.

The data on your dashboard stays on your dashboard forever. Access historical data back to your first day of using Fathom Analytics even after 20+ years.

Export your data at any time into a CSV file for further analysis, custom reports, or integration with other tools.

Export data unlimited times in CSV format for analysis and integration.

Anonymizes IP addresses and other visitor data without using cookies, eliminating the need for cookie consent banners.

All EU visitor data is automatically processed through EU-located infrastructure, ensuring zero personal data ever leaves the EU.

Fully compliant with GDPR, CCPA, ePrivacy, PECR and more through investment in privacy law and legal review.

Zero personal information is shown on dashboards as it's aggregated. Learn how people use your site without spying on individual data.

Set up custom events for actions like button clicks, form submissions, and ecommerce transactions. Assign different currencies to each event.

Use custom events to collect user interactions like newsletter sign-ups, link and button clicks, or ecommerce sales, and get valuable insights for optimizing campaigns.

If you have the same Site ID on multiple sites, you can turn on multi-domain to filter data by every domain present including subdomains.

Use UTMs to collect data on how much traffic your campaigns generate and see how well they convert into revenue. Track clicks from email newsletters on any platform.

Easy-to-use powerful API that can be used to integrate Fathom data into anything or create custom solutions.

Integration with Google Search Console for additional search data insights.

Use generic SPA mode if there's no integration for your specific JavaScript framework. Checks if History API is available or falls back to listening to hash changes.

Real-time analytics blocks bots, scrapers and spam traffic, showing only real human visits for more accurate data.

Automagically filter out bots, crawlers, DDoS attacks and other malicious traffic so your data is a more accurate picture of human visitors.

Add up to 50 sites at no extra charge. Sites are separate from each other for granular access via dashboard sharing. Add more sites for a small additional fee.