Swell
swell.isBuild Difficulty: 3/5
Plan for 1-2 weeks of building with AI assistance
Next-level commerce for everyone
How to Replace SwellOverview
Features
127 features across 32 categories
Admin & Management(4)
Personalized commerce dashboard with deep customization for managing all store operations
Invite users to join any number of Swell stores with single account
Assign specific roles and permissions to team members for better control
Grant other team members access to store and manage permissions based on role
Checkout(6)
Address fields include autocomplete feature to quickly and accurately populate addresses
Store custom metadata on each shopping cart item using Swell.js
Create and own custom checkout experience with any custom fields, payment options, and shipping methods
Enable hassle-free checkout by allowing users to complete purchases without creating an account
Complete customizable checkout process managed from the dashboard with seamless security
Carts tied to single customer allowing use across multiple storefronts
Content Management(1)
Manage all product content through admin dashboard with fast image loading via global CDN
Customer Management(5)
Allow customers to purchase goods with account credits from promotions, loyalty, or refunds
Track customer details, order history, lifetime value, and other buying behavior insights
Set specific store behavior for groups including price rules, discounts, and email marketing
Designate customers as individuals or businesses with collection of business-specific fields
Store and manage shipping and billing addresses and credit cards on customer behalf
Customization(2)
Define own models via API or within model editor
Integrate business data and custom content with catalog using custom models and fields
Data Management(2)
Seamlessly import or export customers from CSV files
Seamlessly import or export products from CSV files including product categories
Developer Tools(7)
Full CRUD capabilities for all data models with secret key for serverside use
Build custom checkout and payment flows using the same APIs as the hosted checkout
Make API calls and view logs with built-in developer console
Full control over ecommerce system with seamless access to both frontend and backend APIs
Partial CRUD capabilities with public key for usage in browser environments
Enable real-time webhook calls when carts and orders calculate shipping or taxes for custom calculations
Enable test environment to isolate development and testing from live store
Digital Products(1)
Handles complex parts of digital commerce including access management and mixed cart capabilities for digital and physical products
Extensions(1)
Extend store functionality with custom full-stack apps built on the Swell platform
Fulfillment(6)
Fulfill orders, track inventory, and keep customers informed with line-item shipment tracking
Configure region-specific tax groups and shipping options with centralized dashboard management
Designate shipping services as local pickup options at checkout
Enable retailers to manage multiple shipping locations for faster delivery and wider audience reach
Record product shipping dimensions and weight for accurate pricing calculations
Specify shipping for each order item or entire order
Internationalization(7)
Localize products, categories, customer-facing settings, email notifications, and checkout content
Built-in localization support for multiple languages and regions
Manually enter currency codes or automate price currency conversions with exchange rate calculations
Offer customers ability to purchase in their own currency with manual and automatic price rules
Price and localize products in 230 currencies with automatic exchange rate conversions and currency-specific pricing rules
Configure multiple locales for customer experience regardless of geographical location
Support for 170 languages with localized content for customized shopping experiences globally
Inventory Management(1)
Real-time inventory tracking and history for each product and variant
Marketing Automation(3)
Send automated reminders about abandoned carts through personalized notifications
Send email reminders about abandoned carts and automate recovery series
Alert customers about new products, discounts, reminders, and order updates
Merchandising(1)
Boost sales with strategic cross-sells and upsells on product pages and at checkout
Order Management(7)
Incorporate custom fields into order models to store data from external systems
Create orders from the admin dashboard to support customers via phone, email, or chat
Maintain detailed record of order history and customer interactions
Store multiple printout templates for packing slips, gift receipts, and more
Modify or cancel order items and discounts before and after order finalization
Manage refunds with full or partial refunds and options for account credits
Prompt customers to complete purchases by sending invoices from Orders details page
Payments(6)
Integrate with BNPL services like Affirm and Resolve for flexible purchasing options
Offer flexible payment options including COD and secure bank deposits
Integrate with trusted payment gateways including Stripe, Authorize.Net, PayPal, and Amazon Pay
Offer options like in-store pickup, bank transfer, or cash on delivery
Provide one-click checkout with fully encrypted saved credit cards
Customize payment options for individual order items or entire orders
Performance(1)
Deliver images and videos at scale with global CDN complete with image transformations
Physical Products(1)
Powerful backend for product bundling, individual shipping rules, global shipping, and automated tax calculations
Pricing(2)
Optimize pricing for customer groups like wholesale accounts with tiered price breaks
Set different price lists per currency and region
Product Management(6)
Design intuitive category trees with drag-and-drop management for seamless product discovery
Let customers choose custom options for personalized or made-to-order items with different input types
Create visible custom attributes for product pages and hidden attributes for internal data or behavior modifications
Create intelligently curated product bundles to boost revenue and match customer needs
Choose product types that provide appropriate fields for creating particular product types
Create unlimited product variations with custom attributes and manage inventory in real-time
Promotions(9)
Generate and export unlimited coupon codes for distribution
Specify discounted products for customers who meet a set requirement with their purchase
Offer discounts on order total, shipping, specific products, or categories
Provide different discounts on order totals, shipping, products, and categories with custom options
Set custom options for discounts like minimum quantities or excluded product categories
Offer physical and digital gift cards that customers can use as account credits or towards purchases
Add urgency to sale events by setting expiration dates for discounts
Set up promotional offers with automatic discounts at checkout that can be combined with coupon codes
Create coupon code limitations and maximum discount thresholds
Reliability(1)
Guaranteed 100% uptime service level agreement for maximum reliability
Reporting(7)
Access detailed reports including sales, customer, and finance reports for business analytics
Basic reporting on store performance and metrics
Create own reports that pull the most relevant data for business
Get customer metrics with reports on behavior and trends over time
Assess store financial health with financial reporting
Get high-level reports on total orders, gross revenue, and trends
Pull detailed reports on products, customers, coupons, sales events, and more
Sales Channels(1)
Flexibility and infrastructure to connect directly with customers and scale distinctive brand experiences
Sales Models(1)
Sell products in multiple ways like one-time pricing, subscription plans, and try-before-you-buy
Shipping(2)
Optimize conversions with flat or tiered shipping with real-time rate calculation
Set price rules for specific geographic zones, services, or price points
Storefront Building(13)
Start with official storefront app or customize with themes including Shopify themes
Block-based layout editor for building store pages
Predefined and custom color schemes for store branding
Setup custom domain in seconds without leaving the Swell dashboard
Build and host own storefront and connect to Swell using language and framework of choice
Edit content directly inline for faster design workflow
Publish store changes instantly without delays
Create multi-level navigation menus with images, promos, and links for headers and footers
Create nested navigation menus for complex site structures
Automatic responsive design for all devices and screen sizes
Visual theme editor allowing customization of store content without code
Access unique page templates for different store pages
Block-based layout editor with inline editing and responsive design for building storefronts without code
Subscriptions(12)
Retry failed credit card payments automatically to improve subscriber retention
Create subscription plans, manage invoicing, and handle payments in one place
Offer subscription products on monthly, yearly, or custom schedule
Add subscription products to cart or have custom checkout flow for subscriptions
Combine one-time and subscription products into unified shopping cart for simultaneous checkout
Allow customers to add one-time or recurring items to future orders without managing multiple products
Enable customers to suspend subscriptions for any period and resume when they want
Bill customers on custom intervals and ship items according to different recurring order schedule
Flexible billing models, automated workflows, and retention tools for selling subscriptions with unlimited potential
Notify customers when new subscriptions are placed and when their card is expiring
Sell physical and virtual products as subscriptions with flexible order schedules and separate invoicing from fulfillment
Make it easy for subscribers to upgrade or downgrade plans with custom invoices
Support(2)
Technical support for developers including API and integration assistance
Get prioritized responses from support team for critical issues
Taxes(2)
Create multiple tax rules and group by region to apply to shipping, products and categories
Automatically calculate taxes and integrate with services like Avalara and TaxJar
Tracking(1)
Real-time tracking that incorporates data across all types of sales and product cost tracking
Wholesale(6)
Manage specific customer groups to incentivize bulk purchases or reward loyalty
Provide option to pay in installments to help with cash flow and budget management
Use price rules to sell wholesale and offer price breaks for large quantities
Streamline wholesale operations with complex inventory management, customer-specific pricing, custom payment terms, and bulk ordering workflows
Make it easy for wholesale customers to manage and pay invoices online
Set up system management permissions for wholesale team based on roles and authority levels
Pricing
Starter
- ✓Up to 2 admin users
- ✓Annual sales USD $50K
- ✓Basic reports
- ✓100K monthly API requests
- ✓1GB data storage
- ✓2% percentage fee on sales above revenue ceiling
Basic
Popular- ✓Up to 5 admin users
- ✓Annual sales USD $250K
- ✓Basic reports
- ✓500K monthly API requests
- ✓3GB data storage
- ✓1.5% percentage fee on sales above revenue ceiling
Standard
- ✓Up to 15 admin users
- ✓Annual sales USD $1M
- ✓Advanced reports
- ✓2M monthly API requests
- ✓10GB data storage
- ✓International price lists available
- ✓Priority support
- ✓1% percentage fee on sales above revenue ceiling
Unlimited
- ✓Unlimited admin users
- ✓Annual sales USD $5M
- ✓Advanced reports
- ✓Role-based permissions
- ✓Developer support
- ✓100% uptime SLA
- ✓0.4% percentage fee on sales above revenue ceiling
Custom
- ✓Priority technical support
- ✓Negotiated pricing
- ✓Ideal for merchants doing over $10M in sales annually
Cost Calculator
Keep Paying Swell
Build It Yourself
Total Cost Comparison
DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 127 features at moderate complexity.
Build vs Buy
Should you build a Swell alternative or buy the subscription? Estimate based on 127 features.
Buy Swell
Better ValueBuild Your Own
Buying Swell saves ~$229,800 over 3 years vs building.
Estimates based on 127 features and a BuildScore of 3/5. Actual costs vary.
Integrations
9 known integrations