How to Build Your Own Swell

Start with official storefront app or customize with themes including Shopify themes

Block-based layout editor for building store pages

Predefined and custom color schemes for store branding

Setup custom domain in seconds without leaving the Swell dashboard

Build and host own storefront and connect to Swell using language and framework of choice

Retry failed credit card payments automatically to improve subscriber retention

Create subscription plans, manage invoicing, and handle payments in one place

Offer subscription products on monthly, yearly, or custom schedule

Add subscription products to cart or have custom checkout flow for subscriptions

Combine one-time and subscription products into unified shopping cart for simultaneous checkout

Generate and export unlimited coupon codes for distribution

Specify discounted products for customers who meet a set requirement with their purchase

Offer discounts on order total, shipping, specific products, or categories

Provide different discounts on order totals, shipping, products, and categories with custom options

Set custom options for discounts like minimum quantities or excluded product categories

Full CRUD capabilities for all data models with secret key for serverside use

Build custom checkout and payment flows using the same APIs as the hosted checkout

Make API calls and view logs with built-in developer console

Full control over ecommerce system with seamless access to both frontend and backend APIs

Partial CRUD capabilities with public key for usage in browser environments

Localize products, categories, customer-facing settings, email notifications, and checkout content

Built-in localization support for multiple languages and regions

Manually enter currency codes or automate price currency conversions with exchange rate calculations

Offer customers ability to purchase in their own currency with manual and automatic price rules

Price and localize products in 230 currencies with automatic exchange rate conversions and currency-specific pricing rules

Incorporate custom fields into order models to store data from external systems

Create orders from the admin dashboard to support customers via phone, email, or chat

Maintain detailed record of order history and customer interactions

Store multiple printout templates for packing slips, gift receipts, and more

Modify or cancel order items and discounts before and after order finalization

Access detailed reports including sales, customer, and finance reports for business analytics

Basic reporting on store performance and metrics

Create own reports that pull the most relevant data for business

Get customer metrics with reports on behavior and trends over time

Assess store financial health with financial reporting

Address fields include autocomplete feature to quickly and accurately populate addresses

Store custom metadata on each shopping cart item using Swell.js

Create and own custom checkout experience with any custom fields, payment options, and shipping methods

Enable hassle-free checkout by allowing users to complete purchases without creating an account

Complete customizable checkout process managed from the dashboard with seamless security