Smile

smile.io
Financial Management
Few Days

The Leading Loyalty Platform for Shopify Brands

How to Replace Smile

Overview

Smile is a loyalty platform purpose-built for Shopify and Shopify Plus brands to accelerate growth through modern customer loyalty programs. It helps businesses increase customer lifetime value and repeat purchase frequency by offering points, rewards, VIP programs, and referral capabilities. Trusted by thousands of DTC brands, Smile delivers 2x higher purchase frequency and 48% increase in customer lifetime value on average.

Features

54 features across 20 categories

Administration(2)

Admin Roles

Configurable admin roles and permissions

Audit Logs

Complete audit logs of all program changes and activities

Also in: Notion, Airtable, Smartsheet

Analytics & Reporting(10)

Analytics Page

Comprehensive analytics dashboard for loyalty program performance

Custom ReportsPremium

Create custom reports tailored to business needs

Financial Reports

Financial metrics and reporting for loyalty program

Full Data Exports

Export complete loyalty program data for analysis

Loyalty Benchmarks

Compare loyalty program performance against industry benchmarks

Performance Benchmarks

Industry standard for loyalty analytics with smarter insights, better decisions, and more growth metrics

Points & Referral Insights

Analytics for points earning and referral program performance

Pre-built Loyalty Reports

Ready-made reports for loyalty program insights

ROI & CLV Insights

Return on investment and customer lifetime value analytics

VIP & Member Segment Insights

Analytics specific to VIP and member segments

Also in: Ivanti, Ramp, Stampli

Checkout(2)

Checkout Extensions

Add loyalty to checkout using Smile's powerful checkout extensions to drive program performance

Redeem Points at Checkout

Allow customers to apply loyalty points at the checkout stage

Configuration(1)

Points Expiration

Set expiration rules for loyalty points

Core Features(4)

Loyalty Hub

A rich, personalized space for customers to track points, claim rewards, and explore their loyalty status

Points Program

Core loyalty points earning and redemption system

Referral Program

Enable customers to refer friends and earn rewards

VIP & Membership Program

Tier-based VIP membership with exclusive benefits and status levels

Also in: Justinmind, Hugging Face, Smartsheet

Customization(2)

Add Smile to Store Navigation

Add loyalty program links to store navigation menu

Dedicated Loyalty Page

Customizable dedicated page for customers to view loyalty status and rewards

Also in: monday.com, Obsidian, Smartsheet

Developer Tools(3)

API Access

Developer APIs for custom integrations and extensions

Custom API Rate LimitsPremium

Flexible API rate limits for enterprise customers

Front-end JavaScript SDK

JavaScript SDK for developers to build custom loyalty experiences

Also in: Jobber, Hugging Face, 1Password

Email Marketing(1)

Klaviyo Integration

Native integration with Klaviyo for email marketing and customer data sync

Also in: Writesonic, Visme, WordPress.com

Engagement(1)

Nudges (On-site Reminders)

On-site reminder notifications to encourage customer engagement

Gamification(1)

10+ Ways to Earn Points

Multiple earning mechanisms for customers to accumulate loyalty points

Integration(4)

Data Warehouse SyncPremium

Sync loyalty data to your data warehouse

Embedded Blocks

Run a fully embedded loyalty program, integrated with product pages and more

Integrations

Connect your favorite tools like Klaviyo, Judge.me, and others

Shopify Metafields Sync

Sync VIP tiers to Shopify metafields for advanced customization

On-site Content(3)

Embed on Order Thank You Page

Display loyalty information on order confirmation/thank you pages

Embed Points on Account Page

Display loyalty points balance on customer account pages

Embed Points on Product Pages

Display loyalty points information on product pages

Onboarding(2)

Dedicated Launch PlanPremium

Personalized launch plan with expert guidance

White-glove MigrationPremium

Dedicated support team to migrate from previous loyalty provider

POS Integration(1)

Shopify POS Integration

Seamless omni-channel loyalty for customers shopping online or in-store through Shopify POS

Promotions(2)

Points Bonus Events

Run time-limited bonus points campaigns to boost engagement

Promotions Engine

Offer time-bound bonus points and multipliers to drive sales

Redemption(3)

Redeem Points for Discounts

Allow customers to redeem earned points for product discounts

Redeem Points for Free Products

Allow customers to redeem points to receive free products

Redeem Points for Free Shipping

Allow customers to redeem points for free shipping on orders

Reliability(1)

99.9% Historical UptimePremium

Guaranteed 99.9% uptime reliability

Security(6)

Advanced SecurityPremium

Advanced security features for enterprise customers

Security Certification

Industry security certifications and compliance

Security Review

Comprehensive security review capabilities

Shopify Plus SecurityPremium

Enterprise-grade security for Shopify Plus stores

Shopify SSO

Single sign-on using Shopify credentials

SOC-2 Compliance

SOC-2 Type II certification for security and compliance

Support(4)

Account ManagerPremium

Dedicated account manager for enterprise accounts

Live Chat Support

Live chat with a loyalty expert

Priority SupportPremium

Priority customer support with faster response times

Quarterly Program MonitoringPremium

Quarterly reviews and monitoring of loyalty program performance

UI Components(1)

Floating Loyalty Button

Optional floating button for easy access to loyalty program

Pricing

Free

Free
  • For businesses with less than 200 monthly orders
  • Limited feature access

Standard

$79/mo
  • Up to 1,000 monthly orders
  • 2 integrations
  • 20 specialized reports
  • Points & referrals
  • Dedicated loyalty page
  • Embed on product pages

Growth

$199/mo
  • Up to 2,500 monthly orders
  • Unlimited integrations
  • 25 specialized reports
  • All Standard features
  • VIP program
  • Loyalty Hub
  • Redeem at checkout
  • Performance benchmarks

Plus

$999/year
  • Up to 7,500 monthly orders
  • Unlimited integrations
  • 30+ specialized reports
  • All Growth features
  • Migration and launch plan
  • Quarterly program monitoring
  • Priority support
  • API access

Enterprise

Custom
  • Unlimited monthly orders
  • Unlimited integrations
  • Custom reports
  • All Plus features
  • Advanced security
  • 99.9% historical uptime
  • Custom API rate limits
  • Data warehouse sync

Cost Calculator

Keep Paying Smile

Monthly$79/mo
Yearly$948/yr
5-Year Total$4.7k

Build It Yourself

Est. Build Time~6 hrs
Hosting$20/mo
DifficultyEasy

Total Cost Comparison

1 YearSave $708
SaaS
$948
DIY
$240
3 YearsSave $2.1k
SaaS
$2.8k
DIY
$720
5 YearsSave $3.5k
SaaS
$4.7k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 54 features at easy complexity.

Build vs Buy

Should you build a Smile alternative or buy the subscription? Estimate based on 54 features.

Buy Smile

Better Value
Monthly cost$790/mo
3-year total$28,440
Time to deployDays

Build Your Own

Development cost$48,000
Maintenance$720/mo
3-year total$73,920
Dev time~4 months

Buying Smile saves ~$45,480 over 3 years vs building.

Estimates based on 54 features and a BuildScore of 4/5. Actual costs vary.

Integrations

6 known integrations