Follow Up Boss

followupboss.com
CRM
Weekend Project

The Real Estate Team OS

How to Replace Follow Up Boss

Overview

Follow Up Boss is a real estate CRM platform that centralizes all online leads in one system and ensures they get followed up quickly and consistently. It automates lead distribution, engagement, and team collaboration to help real estate professionals convert more leads into closed transactions. The platform serves solo agents, team members, ISAs, and team leaders with tools for organization, engagement, and coaching.

Features

60 features across 13 categories

AI(5)

FUB AIAI

Built-in AI features that learn from business data and provide personalized assistance

Predictive Lead PrioritizationAIPremium

AI algorithm that predicts which leads are most likely to convert

Smart MessagesAIPremium

AI-powered message suggestions for lead communication

Smart SummariesAIPremium

AI-powered summaries of lead interactions and communications

Suggested TasksAIPremium

AI-generated task suggestions based on lead activity

Also in: monday.com, Notion, Airtable

Alerts(1)

Lead and Activity Notifications

Receive real-time notifications for new leads and activities

Also in: Planhat, Lusha, Totango

Analytics(1)

Email Open & Click Tracking

Track when emails are opened and links are clicked

Also in: Hugging Face, Notion, Smartsheet

Automation(7)

Action Plan Sharing Library

Share action plan templates across the team

Action Plans

Automate follow up workflows with customizable Action Plans

Advanced Lead DistributionPremium

Advanced lead distribution based on price, ZIP code, and other criteria

Automated Task Assignment

Automatically assign tasks based on action plans

Automatic Call LoggingPremium

Calls are automatically logged and attached to lead records

First to Claim Lead Distribution

Distribute leads to the first agent who claims them

Lead Distribution

Customize lead distribution and round robin assignment across team members

Also in: monday.com, Notion, Airtable

Collaboration(6)

Collaborate with Lenders

Built-in tools to collaborate with lenders on leads and clients

Collaborators

Add multiple collaborators to leads and deals

Mentions

Tag team members with mentions for collaboration

Shared Inboxes/Ring GroupsPremium

Set up shared inboxes and ring groups for team communication

Team Collaboration

Built-in collaboration tools for team coordination

Team InboxesPremium

Shared team inboxes for coordinating communication

Also in: Notion, Airtable, Obsidian

Communication(11)

Batch Emailing

Send emails in bulk to multiple contacts

Call RecordingsPremium

Record and store calls for training and quality assurance

Call TransferringPremium

Transfer calls between agents within the platform

Calling FeaturePremium

Call, text and email directly from FUB platform

Company Number for Texting

Use a shared company number for team texting and receiving calls

Email & Text Templates

Pre-built templates for personalized email and text communication

Individual Agent NumbersPremium

Assign individual phone numbers to agents for calls and texts

Instant Text

Send instant text messages to leads

Integrated Dialer

Make and receive calls directly from the FUB web and mobile app

Two-Way Texting

Send and receive text messages directly from FUB with full logging

Unlimited Calling & TextingPremium

Unlimited calling and texting for all users on Pro and Platform plans

Also in: Jobber, Jira, Insightly

Core(2)

Lead Management

Centralized system to organize all leads and contacts in one place

Mobile App

Full-featured mobile application for on-the-go access

Engagement(1)

Automated Drip Engagement

Automated follow-up via email sequences for leads

Integration(6)

Automatically Import Leads

Automatically import leads from 200+ lead sources

Calendar Sync

Sync calendar and email for better scheduling and follow-up

Import Database from Any CRM

Easy migration of data from other CRM systems

Lead Source Connections

Connect any lead source and website to FUB

Open Platform

Open API and integrations for flexibility and customization

Two-Way Email Sync

Sync emails directly with the CRM for complete communication history

Lead Management(1)

Manually Add Leads

Manually add and assign leads and clients to agents

Organization(6)

Calendar Appointments

Create and manage appointment scheduling within FUB

Daily Hotsheet

Daily summary of hot leads and activities

Deal Tracking

Track deals through their complete lifecycle

File Storage

Centralized file storage for documents and materials

Smart Lists

Organize leads with customizable Smart Lists for better segmentation

Teams Within TeamsPremium

Organize large organizations with sub-teams

Reporting(4)

Advanced Reporting

Detailed performance metrics for agents, teams, and lead sources

Agent Activity Reporting

Track and report on individual agent activities and productivity

Call ReportingPremium

Detailed analytics and reporting on call metrics

Lead Source Reporting

Analyze performance and ROI by lead source

Support(9)

24/7 Phone & Email Support

7-day-a-week phone and email support from product experts

Dedicated Success ManagerPremium

Dedicated account manager for Platform tier users

Enhanced OnboardingPremium

Enhanced onboarding process for large teams

Enhanced Support & TrainingPremium

Priority support and training for Pro and Platform tiers

Help Connecting Lead Sources

Assistance with connecting lead sources to FUB

Help Importing Contacts

Assistance with importing contacts from current CRM

Personalized OnboardingPremium

Personalized onboarding and setup assistance

Priority SupportPremium

Priority phone and email support for Platform tier

Setup & Training

Setup and training assistance for new users

Pricing

Grow

$69/month or $58/month billed annually
  • Connect any lead source and website
  • Customize lead distribution
  • Organize leads with Smart Lists
  • Automate follow up with Action Plans
  • Call, text and email directly from FUB
  • Sync your calendar & email
  • Report on agent & lead source performance
  • Mobile app
  • AI features included
  • Add calling for additional cost

Pro

Popular
$499/month (includes 10 users) or $416/month billed annually
  • Everything in Grow
  • Unlimited calling & texting for all users
  • Team inboxes
  • Call reporting
  • Enhanced support & training
  • Personalized onboarding
  • AI features like smart summaries, smart messages, suggested tasks, and predictive lead prioritization

Platform

$1,000/month (includes 30 users) or $833/month billed annually
  • Everything in Pro
  • Teams within teams
  • Enhanced onboarding
  • Dedicated Success Manager
  • Priority support
  • AI features like smart summaries, smart messages, suggested tasks, and predictive lead prioritization

Cost Calculator

Keep Paying Follow Up Boss

Monthly$69/mo
Yearly$828/yr
5-Year Total$4.1k

Build It Yourself

Est. Build Time~5 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 YearSave $588
SaaS
$828
DIY
$240
3 YearsSave $1.8k
SaaS
$2.5k
DIY
$720
5 YearsSave $2.9k
SaaS
$4.1k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 60 features at very easy complexity.

Build vs Buy

Should you build a Follow Up Boss alternative or buy the subscription? Estimate based on 60 features.

Buy Follow Up Boss

Better Value
Monthly cost$690/mo
3-year total$24,840
Time to deployDays

Build Your Own

Development cost$36,000
Maintenance$540/mo
3-year total$55,440
Dev time~3 months

Buying Follow Up Boss saves ~$30,600 over 3 years vs building.

Estimates based on 60 features and a BuildScore of 5/5. Actual costs vary.

Integrations

10 known integrations

200+ Lead SourcesBombBombFacebook Lead AdsGmailGoogle AppsIDX WebsitesMailchimpMicrosoftOffice365Zapier