Craft.io

craft.io
Project Management
1-2 Weeks

Build great products with confidence

How to Replace Craft.io

Overview

Craft.io is an end-to-end product management platform with best practices built-in. It helps teams manage the entire product lifecycle from feedback collection to execution in one place, with features for strategy, prioritization, roadmapping, and execution.

Features

135 features across 27 categories

AI(1)

Guru AI AssistantAI

Help your team become better at what they do with product management best practices built-in

Also in: monday.com, Notion, Airtable

API(3)

Feedback Portal APIPremium

Public API for feedback portal

OKRs APIPremium

Public API for OKR management

Working Items APIPremium

Public API for working with items

Administration(4)

Advanced License ManagementPremium

Advanced license management and administration

Cross-Workspace Item TransferPremium

Transfer items across workspaces

Multiple WorkspacesPremium

Create and manage multiple workspaces

Workspace Management

Manage admin settings and workspace configurations

Also in: Notion, Airtable, Smartsheet

Automation(2)

Automated Progress TrackingPremium

Automated tracking of progress from dev tools

Automation RulesPremium

Set up automation rules for workflow management

Also in: monday.com, Notion, Airtable

Backlog(2)

Backlog Management

Organize product backlog with flexible product hierarchy

Real-time Backlog Updates

Update backlog in real-time

Collaboration(5)

@Mentions

@mention colleagues in comments and discussions

Comment Management

Manage and track comments at person and team level

LiveSharePremium

Real-time collaboration on roadmaps and planning

Team Collaboration

Invite team members to collaborate and manage permissions

Workflow Management

Product workflow management and team collaboration

Also in: Notion, Airtable, Obsidian

Content Management(1)

Structured Rich Text Editor

Write specifications and requirements with rich text formatting

Also in: Juro, Notion, WordPress.com

Customization(4)

Custom Fields

Create custom fields for your workspace

Custom HierarchyPremium

Custom data hierarchy levels and terminology

Guru Terminology

Customize Guru terminology

Item Hierarchy Conversion

Convert item hierarchy structure

Also in: monday.com, Obsidian, Smartsheet

Data Management(1)

Slice & Dice Product Data

Slice and dice product data to customize views

Discovery(1)

User PersonasPremium

Create and manage user personas

Discovery & Feedback(14)

Branded PortalPremium

Branded feedback portal for your company

Feedback CollectionPremium

Invite people to give feedback on your product or sync existing data to see what users really need

Feedback CommunicationPremium

Communicate with users about feedback and updates

Feedback CSV ImportPremium

Import feedback from CSV files

Feedback Form BuilderPremium

Form builder for structured feedback collection

Feedback NotificationsPremium

Get notifications on tracked and submitted feedback items

Feedback PortalPremium

Central repository for all product feedback with branded portal

Feedback Portal ReportsPremium

Generate reports on feedback portal activity

Feedback Status UpdatesPremium

Send status updates of feedback items to stakeholders

Feedback VotingPremium

Allow users to vote on feedback items

Guru Feedback QuestionsAIPremium

Pre-built Guru feedback questions

Ideas TrackingPremium

Track and manage product ideas

Link Feedback to ItemsPremium

Link feedback to related items to inform prioritization

Multiple Feedback FormsPremium

Create multiple feedback forms

Feature Management(3)

Feature Definition

See which features help reach company objectives using the views that work best for your team

Manage DependenciesPremium

Manage feature and initiative dependencies

Visualize DependenciesPremium

Visualize and manage dependencies across features and initiatives

Import/Export(2)

CSV Import

Import features from CSV spreadsheet

PDF Export

Export product requirements document to PDF

Integration(24)

Adobe XD IntegrationPremium

Integration with Adobe XD design tool

Axure IntegrationPremium

Integration with Axure design tool

Azure DevOps Import

Import items from Azure DevOps

Azure DevOps Integration

Integration with Azure DevOps

Azure DevOps Self-Managed IntegrationPremium

Integration with Azure DevOps self-managed/on-premise

Azure DevOps Status AutomationPremium

Dedicated Azure DevOps dev status tracking

Design Tool IntegrationPremium

Integration with design tools like Figma, Adobe XD, Axure

Development Tool Integration

Seamlessly integrate with dev tools, track progress and ensure successful execution of plans

Development Tool Progress Tracking

Track progress from development tools

Figma IntegrationPremium

Integration with Figma design tool

Github Integration

Integration with Github

Gitlab Integration

Integration with Gitlab

InVision IntegrationPremium

Integration with InVision design tool

Jira Advanced Roadmaps IntegrationPremium

Integration with Jira Advanced Roadmaps

Jira Import

Import items from Jira

Jira Integration

Integration with Jira Software with 2-way sync

Jira Self-Managed IntegrationPremium

Integration with Jira self-managed/on-premise

Jira Status AutomationPremium

Dedicated Jira dev status tracking and automation

Microsoft Teams IntegrationPremium

Integration with Microsoft Teams

Miro IntegrationPremium

Integration with Miro collaboration tool

Pivotal Tracker Integration

Integration with Pivotal Tracker

Salesforce IntegrationPremium

Integration with Salesforce CRM

Slack IntegrationPremium

Integration with Slack for notifications and updates

Zapier IntegrationPremium

Integration with Zapier for automation

Note Taking(1)

Notes to Items Conversion

Use notes to quickly capture ideas and auto-convert them to items

Notifications(1)

Email Notifications

Personalized email notifications configuration

Planning(6)

Capacity PlanningPremium

Automatically visualize and see what each team can work on

Capacity Planning ModesPremium

Different modes for capacity planning

Individual Capacity PlanningPremium

Plan individual capacity and workload

Release PlanningPremium

Plan releases and sprints with capacity planning

Role Capacity PlanningPremium

Plan capacity by role

Team Capacity PlanningPremium

Plan team capacity and workload

Portfolio(8)

Cross Product DependenciesPremium

Manage dependencies across product lines

Initiatives PlanningPremium

Plan and manage initiatives across portfolio

Initiatives PrioritizationPremium

Prioritize initiatives across portfolio

Portfolio BacklogPremium

Manage portfolio backlog across products

Portfolio Custom FieldsPremium

Custom fields for portfolio management

Portfolio ManagementPremium

View and manage all product data across your company

Portfolio PermissionsPremium

Manage portfolio-level permissions

Portfolio RoadmapsPremium

Create roadmaps at portfolio level

Prioritization(10)

Custom Prioritization FormulasPremium

Create custom prioritization formulas

Feature Bucket Prioritization

Built-in Feature Bucket prioritization methodology

Kano Prioritization

Built-in Kano prioritization methodology

MoSCoW Prioritization

Built-in MoSCoW prioritization methodology

Now/Next/Later Prioritization

Built-in Now/Next/Later prioritization methodology

Prioritization

Use built-in prioritization best practices to ensure working on the right strategic initiatives

Prioritization Views

Multiple prioritization view types: Table, Kanban, Swimlanes and more

RICE Prioritization

Built-in RICE prioritization methodology

SAFe WSJF Prioritization

Built-in SAFe WSJF prioritization methodology

Value/Effort Prioritization

Built-in Value/Effort prioritization methodology

Product(1)

Experimental Features AccessPremium

Early access to new and experimental features

Reporting(1)

Progress DashboardsPremium

Progress dashboards for monitoring work

Roadmapping(9)

Customize Roadmap Cards

Customize what attributes appear on roadmap cards

Drag & Drop Items

Drag and drop items across roadmaps and views

Kanban Roadmap

Visualize roadmap in kanban format

Presentation ModePremium

Present roadmaps in presentation mode

Release Timeline

Track release timelines and plan releases

Roadmap Creation & Visualization

Visualize a unique roadmap for each audience and share the right information

Swimlane Roadmap

Visualize roadmap in swimlane format

Table Roadmap

Visualize roadmap in table format

Timeline Roadmap

Visualize roadmap in timeline format

Security(10)

Audit LogsPremium

Comprehensive audit logs for security and compliance

Data EncryptionPremium

Data encryption at REST and in Transit

IP Address WhitelistingPremium

IP address whitelisting for security

ISO 27001 CertificationPremium

ISO 27001 security certification

MFA SupportPremium

Multi-factor authentication support

Password Protected RoadmapsPremium

Protect shared roadmaps with passwords

Private CloudPremium

Private cloud deployment option

SAML SupportPremium

SAML 2.0 compatible SSO

SSO IntegrationPremium

Single Sign-On integration with OKTA, Ping Identity, Google, Active Directory, SAML 2.0

US/EU Data CentersPremium

Data stored in US or EU data centers

Strategy(9)

Company-level OKRsPremium

Manage OKRs at company level

Competitor TrackingPremium

Track and analyze competitors

Multi-level OKRsPremium

Multi-level OKR management

OKR AssignmentPremium

Assign OKRs to items and features

OKR Custom FieldsPremium

Custom fields for OKR management

OKR ManagementPremium

Link OKRs to initiatives, epics, and features, and create OKR-based roadmaps and dashboards

OKR Progress TrackingPremium

Track progress of OKRs

OKR-Based RoadmapsPremium

Create roadmaps based on OKRs

Strategy & Vision Planning

Zoom in and out to understand long-term goals and strategize your vision

Support(4)

Dedicated Customer Success ManagerPremium

Dedicated CSM for enterprise customers

Personalized OnboardingPremium

Personalized onboarding support and training

Priority SupportPremium

First priority support for enterprise customers

Training SessionsPremium

Bespoke onboarding and training sessions

Templates(6)

Built-in Roadmap TemplatesPremium

Access to built-in roadmap templates

Guru OKR TemplatesPremium

Guru templates for OKR management

Guru Prioritization TemplatesPremium

Customize Guru prioritization templates

Guru Templates

Access to hundreds of best-practice templates and views

Spec Writing Templates

Templates for writing product specifications

Strategy TemplatesPremium

Built-in templates for SWOT, Lean Canvas, SMART goals

Tracking(2)

Item Progress BreakdownPremium

Break down and track item progress

Release & Feature Status Tracking

Plan releases and track feature status, tasks, and updates

Pricing

Starter

$19/month (annual) or $24/month
  • Unlimited Contributors For Free
  • Single workspace
  • Craft roadmaps
  • Backlog management & prioritization
  • Backlog import
  • Development tool integration with 2-way sync
  • Up to 3 workspace views
  • Up to 3 personal views
  • Up to 5 custom fields
  • Workflow management
  • Guru templates
  • Guru views
  • Core features

Pro

$79/month (annual) or $99/month
  • Everything in Starter
  • Unlimited Contributors For Free
  • Unlimited workspaces
  • Unlimited development tools integrations with 2-way-sync
  • Unlimited custom fields
  • Unlimited Guru views
  • Unlimited saved views
  • Unlimited prioritization frameworks
  • Manage dependencies
  • Design tools integrations
  • LiveShare
  • Automated progress tracking
  • OKRs & Product Strategy (add-on)
  • Feedback portal (add-on)
  • Capacity planning (add-on)

Enterprise

Custom - Billed Annually
  • Everything in Pro
  • Unlimited Contributors For Free
  • On-premise Jira and Azure DevOps integrations
  • Product portfolio management
  • Multi-level OKRs
  • Portfolio roadmaps
  • Portfolio custom fields
  • Cross product line dependencies management
  • Automation rules
  • Initiatives planning & prioritization
  • Progress Dashboards
  • Multiple feedback forms
  • SSO Enterprise level security and privacy
  • Audit logs
  • SAML
  • IP address whitelisting
  • Public API
  • Salesforce Integration
  • Slack Integration
  • Microsoft Teams Integration
  • Personalized onboarding support
  • Dedicated customer success manager
  • Bespoke onboarding and training sessions
  • First priority support
  • All add-ons included

Cost Calculator

Keep Paying Craft.io

Monthly$24/mo
Yearly$288/yr
5-Year Total$1.4k

Build It Yourself

Est. Build Time~20 hrs
Hosting$20/mo
DifficultyModerate

Total Cost Comparison

1 YearSave $48
SaaS
$288
DIY
$240
3 YearsSave $144
SaaS
$864
DIY
$720
5 YearsSave $240
SaaS
$1.4k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 135 features at moderate complexity.

Build vs Buy

Should you build a Craft.io alternative or buy the subscription? Estimate based on 135 features.

Buy Craft.io

Better Value
Monthly cost$240/mo
3-year total$8,640
Time to deployDays

Build Your Own

Development cost$168,000
Maintenance$2,520/mo
3-year total$258,720
Dev time~14 months

Buying Craft.io saves ~$250,080 over 3 years vs building.

Estimates based on 135 features and a BuildScore of 3/5. Actual costs vary.

Integrations

17 known integrations

Adobe XDAxureAzure DevOpsAzure DevOps Self-Managed/On-PremiseFigmaGithubGitlabInVisionJira Advanced RoadmapsJira Self-Managed/On-PremiseJira SoftwareMicrosoft TeamsMiroPivotal TrackerSalesforceSlackZapier