Zurple

zurple.com
CRM
Weekend Project

Automated, Intelligent Real Estate Client Generation

How to Replace Zurple

Overview

Zurple combines online lead generation with automated intelligent lead nurturing to help real estate agents create more meaningful connections and get more clients. The platform generates exclusive leads in preferred markets and automates engagement through personalized, behavior-driven messages. It identifies hot leads most likely to buy or sell soon and manages the entire pipeline from lead capture to client generation.

Features

12 features across 7 categories

Automation(1)

Intelligent Lead NurturingAIPremium

Keeps agents connected with all leads using automated, behavior-driven messages personalized to fit their unique needs

Also in: monday.com, Notion, Airtable

Communication(4)

Automated Email MessagingAIPremium

Sends personalized, timely, and relevant automated emails designed to get replies from leads

Automated SMS MessagingAIPremium

Sends automated SMS messages to leads for engagement and updates

Market UpdatesPremium

Delivers market update messages to leads designed to get replies and maintain engagement

Personalized Message TemplatesPremium

Provides 210+ personalized email and SMS messages that can be sent to new leads

Also in: Jobber, Jira, Insightly

Lead Generation(1)

Exclusive Lead GenerationPremium

Delivers ready-to-engage leads in target markets every month that are never shared with competitors

Lead Management(2)

Automated Pipeline ManagementAIPremium

Identifies which leads are most likely to buy or sell soon and alerts agents when they become hot leads

Lead Accountability TrackingPremium

Keeps agents accountable and connected with all their leads through systematic tracking

Marketing Automation(1)

Behavioral Marketing AutomationAIPremium

Built-in system that develops relationships with leads through behavior-driven automation rather than just managing them

Also in: Lytics, Acxiom, Calendly

Notifications(2)

Lead Ready NotificationsAIPremium

Notifies agents when leads are ready to take the next step in the buying or selling process

New Listing AlertsPremium

Automatically sends new listing alerts to engaged leads in their markets of interest

Also in: Jira Service Management, Juro, Smartsheet

Targeting(1)

Market-Specific Lead TargetingPremium

Allows agents to select and target their preferred markets for exclusive lead delivery

Cost Calculator

Pricing data not available for Zurple. Check their website for current pricing.

Build vs Buy

Should you build a Zurple alternative or buy the subscription? Estimate based on 12 features.

Buy Zurple

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Buying Zurple saves ~$18,480 over 3 years vs building.

Estimates based on 12 features and a BuildScore of 5/5. Actual costs vary.