Top Producer

topproducer.com
CRM
Weekend Project

All-in-One Real Estate Software Solutions

How to Replace Top Producer

Overview

Top Producer is a comprehensive business management platform designed for real estate agents and teams that combines CRM functionality, lead generation, marketing automation, and transaction management. It helps agents build meaningful relationships, simplify daily tasks, and grow their business through affordable lead generation, advanced automation, and smart follow-up technology.

Features

43 features across 11 categories

AI(1)

AI Author - AI-Powered Engagement AssistantAI

AI helper for writing emails and text messages with pre-loaded prompts like market update or bio writing capabilities

Also in: monday.com, Notion, Airtable

Analytics(3)

Email Open & Click Tracking

Track when emails are opened and links are clicked

Report Engagement Insights

Track and analyze engagement with branded reports

Social Insights

Automatically add points of interest from social media including profiles, photos, interests, jobs, and locations to contacts

Also in: Hugging Face, Notion, Smartsheet

Automation(6)

Activity Notifications & Next Steps

Receive notifications about activity and automatic next step suggestions

Automated Drip Email Campaigns

Create and automate drip email campaigns for lead nurturing

Automated Lead Response

Automatically apply Lead Response plan to incoming leads with customized nurture messages at optimal times

Automatically Nurture & Engage LeadsPremium

Automated lead nurturing from social media-generated leads

Dynamic Workflows & Tasks

Build dynamic real estate workflows and step-by-step action plans for different client types from cold leads to repeat clients

Smart Follow-up System

Search and sorting capabilities with personal Follow Up Coach to suggest contact touchpoints and convert prospects into clients

Also in: monday.com, Notion, Airtable

Core CRM(4)

360° Contact View

Centralized contact information management that never gets lost with complete contact details

Customizable Sales Pipeline

Create and customize sales pipelines for your specific business needs

Real Estate CRM

Industry-leading CRM system for managing contacts, leads, and transactions

Unlimited Contacts, Leads & Transactions

Manage unlimited contacts, leads, and transaction records

Integrations(3)

Contact & Calendar Sync

Sync contacts and calendar with Google, Microsoft, and Apple platforms

Email Integration

Sync with Gmail, iCloud, Outlook and other email providers with two-way sync capabilities

MLS Integration

Integration with 320+ MLS boards for importing listing data

Also in: ReadMe, Hugging Face, Setmore

Lead Generation(6)

Acquire Leads from Social MediaPremium

Generate leads from Facebook and Instagram advertising

Instant Home Valuation Landing PagePremium

Create landing pages with instant home valuation tool for lead generation

Lead Capture from 100+ Sources

Capture leads from hundreds of sources and integrate with 150+ lead sources

Real Estate LeadsPremium

Affordable online lead generation with automated nurture from Facebook and Instagram ads

Smart Real Estate FarmingAIPremium

AI-powered predictive analytics to identify top 20% of homeowners likely to sell in next 12 months with automated marketing mailers and Facebook ads

Smart Targeting with Predictive AnalyticsAIPremium

Build a farm of likely-to-list contacts using AI-powered predictive analytics

Marketing(10)

Advertise Active & Sold ListingsPremium

Run ads for active and sold listings on social media platforms

Customizable Email & Text Templates

Create and customize email and text message templates

Customizable Signatures

Create custom email and text signatures

Email & SMS Marketing

Send email and SMS messages to contacts with customizable templates and two-way communication capabilities

Engage Unlimited ContactsPremium

Engage an unlimited number of contacts with marketing campaigns

Group Emailing

Send emails to groups of contacts

Just Listed & Just Sold PostcardsPremium

Automated direct mail postcards for just listed and just sold properties

Online Advertising to Potential SellersPremium

Reach potential sellers with targeted online advertising campaigns

Two-Way Text Capabilities

Send and receive text messages with two-way communication

Unlimited SMS Messages

Send unlimited SMS messages to contacts

Also in: Squarespace, monday.com, WordPress.com

Productivity(1)

Calendar View & Task Management

View calendar and manage tasks across your contact database

Also in: Insightly, Dashlane, Obsidian

Reporting(5)

Branded Market Reports Powered by MLS Data

Generate branded market reports using MLS data

Commission Tracking

Track commissions on transactions

Just Listed & Just Sold Alerts

Real-time alerts for just listed and just sold properties

MLS Market Reports

Branded MLS market reports with real-time alerts for new listings, price changes, and sold properties

MLS Property Insights

Label and take notes on properties of interest with automatic population of listing data and status updates

Team Management(3)

Communications & Calendars for TeamsPremium

Team-wide communications and shared calendars

Shared Access to ContactsPremium

Allow team members to share and access contacts

Team FunctionalityPremium

Additional team-specific features and team management capabilities

Transaction Management(1)

Transaction Management

Seamless transaction process with reminders, expert templates, timeline tracking, and MLS integration for quick listing data retrieval

Pricing

Pro

$179/user/month
  • Market Snapshot: Branded reports w/ MLS data
  • Automated SMS/email lead response
  • Built-in transaction management
  • MLS integration with 320+ boards
  • Unlimited contacts, leads & transactions
  • Customizable sales pipeline
  • Capture leads from 100s of sources
  • Social insights
  • Unlimited SMS messages
  • Contact & calendar sync (Google, Microsoft, Apple)
  • MLS property insights
  • Calendar view & task management
  • Two-way sync with your email
  • Smart list of people to follow up with
  • Activity notifications & next steps
  • Dynamic workflows & task plans
  • Manage your transactions
  • Commission tracking
  • Group emailing
  • Two-way text capabilities
  • Customizable email & text templates
  • Customizable signatures
  • Email open & click tracking
  • SMS/email lead response & nurture
  • Automated drip email campaigns
  • Just listed & just sold alerts
  • Branded market reports powered by MLS data
  • Report engagement insights

Pro + Leads

Popular
$479/month (starting from, cost varies based on lead volume)
  • Everything in Pro
  • Social Connect
  • Steady stream of exclusive leads
  • Automated multi-touch lead response
  • Affordable leads in your target market
  • Acquire leads from social media (Facebook, Instagram)
  • Advertise your active & sold listings
  • Automatically nurture & engage leads
  • Engage an unlimited number of contacts

Pro + Farming

$599/month (starting from, cost varies based on farm size)
  • Everything in Pro
  • Smart Targeting
  • Dominate your farm area
  • Automated multi-channel marketing
  • Build your listing pipeline
  • Predictive farming insights
  • Build a farm of likely-to-list contacts with predictive analytics
  • Just listed & just sold postcards
  • Reach potential sellers with online advertising
  • Instant home valuation landing page

Pro Teams 5

$399/month (up to 5 users)
  • Everything in Pro
  • Additional team functionality
  • Shared access to contacts
  • Option to add Farming & Leads
  • Communications & calendars

Pro Teams 10

$699/month (up to 10 users)
  • Everything in Pro
  • Additional team functionality
  • Shared access to contacts
  • Option to add Farming & Leads
  • Communications & calendars

Pro Teams 25

$1199/month (up to 25 users)
  • Everything in Pro
  • Additional team functionality
  • Shared access to contacts
  • Option to add Farming & Leads
  • Communications & calendars

Essential

$98/user/month
  • Automated SMS/email lead response
  • Built-in transaction management
  • MLS integration with 320+ boards
  • Market Snapshot: Branded reports w/ MLS data

Pro + Smart Targeting

Popular
Contact Us for custom quote
  • Everything in Pro
  • Predictive farming insights
  • Automated multi-channel marketing campaign
  • Build your listing pipeline

Pro Teams

$299/month (up to 5 users)
  • Everything in Pro
  • Additional team functionality
  • Shared access to contacts
  • Communications & calendars

Cost Calculator

Keep Paying Top Producer

Monthly$98/mo
Yearly$1.2k/yr
5-Year Total$5.9k

Build It Yourself

Est. Build Time~3 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 YearSave $936
SaaS
$1.2k
DIY
$240
3 YearsSave $2.8k
SaaS
$3.5k
DIY
$720
5 YearsSave $4.7k
SaaS
$5.9k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 43 features at very easy complexity.

Build vs Buy

Should you build a Top Producer alternative or buy the subscription? Estimate based on 43 features.

Buy Top Producer

Better Value
Monthly cost$980/mo
3-year total$35,280
Time to deployDays

Build Your Own

Development cost$24,000
Maintenance$360/mo
3-year total$36,960
Dev time~2 months

Buying Top Producer saves ~$1,680 over 3 years vs building.

Estimates based on 43 features and a BuildScore of 5/5. Actual costs vary.

Integrations

10 known integrations

150+ Lead SourcesAppleFacebookGmailGoogleiCloudInstagramMicrosoftMLS (Multiple Listing Service)Outlook