Pictory

pictory.ai
Design & Prototyping
Weekend Project

The Best AI Video Generator - Start with a click, end with a story

How to Replace Pictory

Overview

Pictory is an AI-powered video generation platform that converts text, scripts, URLs, images, audio, and presentations into professional videos instantly. It automates the entire video creation process including editing, captions, AI voiceovers, and visual selection, eliminating the need for cameras, filming, or complex timeline editing.

Features

45 features across 17 categories

Accessibility(2)

Auto CaptionsAI

Automatically transcribe and caption videos instantly to make them accessible

Export Subtitles

Export subtitles in multiple formats (.srt, .vtt, txt)

Also in: Justinmind, Justworks, Notion

Audio(3)

AI VoiceoversAI

Add natural AI voiceovers with realistic voice options and support for multiple languages through ElevenLabs integration

Auto Voiceover SyncAI

Automatically sync uploaded voiceovers to video scenes

Premium Music Tracks

Access to 5,000-15,000 premium music tracks depending on plan

Avatars(1)

AI AvatarsAIPremium

Turn scripts into professional videos with realistic AI avatars that narrate content with natural speech, captions, and visuals automatically

Billing(1)

Video Minutes Rollover

Option to purchase additional video minutes beyond monthly allocation

Also in: Insightly, Airtable, Obsidian

Collaboration(1)

Team CollaborationPremium

Team workspace to share assets and collaborate on video projects (available on Team and Enterprise plans)

Also in: Notion, Airtable, Obsidian

Core Generation(5)

Audio to VideoAI

Transform audio recordings into compelling video content by uploading a recording and letting Pictory add visuals, captions, and highlights automatically

Image to VideoAI

Transform a single image into a smooth, animated video clip using AI video generation technology

PPT to VideoAI

Convert PowerPoint presentations into professional videos with AI-driven slide syncing, voiceovers, and branding

Text to VideoAI

Convert text, scripts, articles, or blog posts into videos with AI-selected visuals, voiceovers, and audio tracks

URL to VideoAI

Instantly convert web content into videos by pasting a URL; AI extracts text and images and converts them into completed videos

Customization(1)

Brand Kits

Upload and save custom brand fonts, colors, and logos to ensure consistent branding across all videos

Also in: monday.com, Obsidian, Smartsheet

Distribution(3)

Multiple Video Formats

Export videos in multiple aspect ratios and resolutions (720p-1080p) for different platforms

Pictory CentralAIPremium

Interactive video hosting platform with AI-generated chapters, quizzes, knowledge checks, clickable CTAs, and SCORM export for LMS integration (Enterprise only)

Video RepurposingAI

Resize and optimize videos for all major platforms in multiple aspect ratios (landscape, vertical, square) in 1080p

Editing(8)

Add B-Rolls

Add supplementary B-roll footage to enhance video content

AI Video EditorAI

Edit videos with AI-powered tools to cut silences, remove filler words, add captions, music and more with one click

Auto Video HighlightsAI

Automatically identify and create highlight videos from longer content

Scene-Based Video StructureAI

AI automatically segments scripts into scenes with estimated duration and visual context

Summarize VideoAIPremium

Turn long videos into short, engaging highlight summaries in seconds by automatically finding key moments

Text-Based Video EditingAI

Edit video recordings easily using text instead of traditional timeline editing

Trim Video Clips

Easily trim and cut video clips during editing

Video Preview

Preview videos before export without using up video minute allowance

Generative AI(5)

AI Credits SystemAIPremium

Use AI credits to generate custom images, videos, and avatars (50-2400 credits depending on plan)

AI Script GeneratorAI

Turn ideas into professional video scripts in seconds using AI

AI StudioAIPremium

Create images and videos from text prompts and add them directly into video scenes using the editor

Pictory GPTAI

GPT-powered tool that creates video scripts and automatically generates videos from prompts

Text to Image GenerationAIPremium

Start with a text prompt and instantly turn words into clear, creative images

Integration(4)

API AccessAIPremium

Flexible API for integrating Pictory's AI into custom systems for automated video creation and customization at scale

Chrome ExtensionAI

Browser extension that allows instant video generation from any webpage directly from your browser

Make IntegrationPremium

Automate video workflows with Make to send completed content into storage systems and connected apps

Zapier IntegrationPremium

Connect Pictory to powerful workflows that automate creation and distribution

Media(2)

Stock Media Library

Access to 5-18 million videos and images from Getty Images and Storyblocks depending on plan

Upload Custom Media

Upload your own images, video clips, and music tracks to use in videos

Organization(1)

Uploaded Asset IndexingAIPremium

Index and organize custom uploaded assets for easy reuse (Enterprise only)

Recording(1)

Screen RecorderAI

Capture screen, webcam, and audio in one click, then let AI remove silences, cut filler words, and enhance the recording

Services(1)

Done-For-You Video CreationPremium

Professional video creation services handled by Pictory team (Enterprise only)

Support(4)

Beta Features AccessPremium

Early access to new beta features and functionality (Enterprise only)

Dedicated Success ManagerPremium

Dedicated account manager for Enterprise customers

Expert Video ConsultingPremium

Professional video creation consulting services for Enterprise plans

Professional OnboardingPremium

Expert team guidance and training for smooth video production integration (Team and Enterprise plans)

Templates(2)

Custom-Built TemplatesPremium

Custom video templates built specifically for your brand (Enterprise only)

Smart TemplatesAI

Pre-designed professionally-crafted layouts that automatically structure text, visuals, and timing for consistent appearance

Pricing

Free Trial

14 Days Free
  • 15 video minutes
  • 50 AI credits
  • 1 Brand Kit
  • Basic tools
  • 5-minute max video length

Starter

$25/month (annual)
  • 200 video minutes per month
  • 5 GB storage
  • 1 Brand Kit
  • 60 minutes of ElevenLabs AI voices in 29 languages
  • 5 million videos from Getty Images and Storyblocks
  • 100 AI Credits to Generate Images, Videos, Avatars
  • No watermark
  • Basic AI Tools
  • Auto-sync of uploaded voiceovers
  • 1 User
  • 30-minute max video length
  • 720p export resolution
  • 5,000 premium music tracks
  • Standard AI voices
  • Email support
  • Online courses access

Professional

Popular
$35/month (annual)
  • 600 video minutes per month
  • 20 GB storage
  • 5 Brand Kits
  • Unlimited standard voices in 7 languages
  • 120 minutes of ElevenLabs AI voices in 29 languages
  • 18 million videos from Getty Images and Storyblocks
  • 500 AI Credits to Generate Images, Videos, Avatars
  • All Starter features
  • Advanced AI Tools
  • Video summarizations of long videos
  • 1 User
  • 30-minute max video length
  • 1080p export resolution
  • 15,000 premium music tracks
  • Hyper-realistic AI voices
  • Priority support
  • Online courses access

Team

$119/month (annual)
  • 1800 video minutes per month
  • 100 GB storage
  • 10 Brand Kits
  • Unlimited standard voices in 7 languages
  • 240 minutes of ElevenLabs AI voices in 29 languages
  • 18 million videos from Getty Images and Storyblocks
  • 2400 AI Credits to Generate Images, Videos, Avatars
  • All Professional features
  • 3+ Users
  • Team workspace to share assets and collaborate
  • Professional onboarding and team training
  • 30-minute max video length
  • 1080p export resolution
  • 15,000 premium music tracks
  • Hyper-realistic AI voices (up to 420 mins)
  • Priority support
  • Online courses access

Enterprise

Custom
  • Custom video minutes
  • Custom storage
  • Unlimited Brand Kits
  • Unlimited standard voices in 7 languages
  • Custom ElevenLabs AI voices
  • 18 million videos from Getty Images and Storyblocks
  • Custom AI Credits
  • All Team features
  • 10+ Users
  • Pictory Central interactive video hosting
  • AI-generated chapters
  • Quizzes and knowledge checks
  • Clickable CTAs and links
  • SCORM export (LMS Ready)
  • Dedicated success manager
  • Expert video consulting
  • Uploaded asset indexing
  • Custom-built templates
  • Done-for-you video creation
  • Early access to beta features
  • Custom integrations

Cost Calculator

Keep Paying Pictory

Monthly$29/mo
Yearly$348/yr
5-Year Total$1.7k

Build It Yourself

Est. Build Time~3 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 YearSave $108
SaaS
$348
DIY
$240
3 YearsSave $324
SaaS
$1k
DIY
$720
5 YearsSave $540
SaaS
$1.7k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 45 features at very easy complexity.

Build vs Buy

Should you build a Pictory alternative or buy the subscription? Estimate based on 45 features.

Buy Pictory

Better Value
Monthly cost$290/mo
3-year total$10,440
Time to deployDays

Build Your Own

Development cost$24,000
Maintenance$360/mo
3-year total$36,960
Dev time~2 months

Buying Pictory saves ~$26,520 over 3 years vs building.

Estimates based on 45 features and a BuildScore of 5/5. Actual costs vary.

Integrations

8 known integrations

Chrome ExtensionElevenLabsGetty ImagesMakePayPalStoryblocksStripeZapier