Fathom Analytics
usefathom.comBuild Difficulty: 5/5
Build a working replacement in a weekend with AI tools
A Better Google Analytics Alternative
How to Replace Fathom AnalyticsOverview
Features
39 features across 13 categories
Collaboration(1)
Make your dashboard private by default or publicly viewable or viewable with a shared password
Configuration(6)
Set allowed domains in site settings to only collect data from specific domains, useful for avoiding localhost or development environments
Add countries to a block list if you're getting traffic from countries your business doesn't serve; people can still see your website but data won't show up
Add IP addresses to a block list to prevent your visits, your company's visits, or specific users from counting in your analytics
If you have the same Site ID on multiple sites, you can turn on multi-domain to filter data by every domain present including sub-domains
Add up to 50 sites at no extra charge with separate dashboards for granular access via dashboard sharing
Customize how the software works for each website on your account with adjustable features and settings
Data Management(4)
Keep all data on your dashboard forever with the ability to see historical data back to your first day of using Fathom Analytics
Import historical data including goals from Google Analytics into a new or existing Fathom Analytics account in a privacy-focused way
Export your data at any time into a CSV file for further analysis, custom reports, or integration with other tools
Export data unlimited times without any restrictions on frequency or volume of exports
Data Quality(2)
Real-time analytics blocks bots, scrapers and spam traffic showing only real, human visits for more accurate data
Automatically filter out bots, crawlers, DDoS attacks and other spam to show only accurate human visitor data
Integration(2)
Easy-to-use and powerful API that can be used to integrate data into anything or use pre-existing software integrations
Use generic SPA mode if there's no integration for your specific JavaScript framework, checking History API availability or falling back to hash changes
Partnership(1)
Pay out 25% commissions forever on referrals, meaning if referred customers stick around for 20 years, you'll be paid for that duration
Performance(2)
Serverless infrastructure and enterprise-grade database solution that can handle any traffic spikes without slowdowns or shutdowns
2kB lightweight script that won't hurt your SEO rankings and can be added to any CMS, framework or technology
Privacy(6)
Customers own their data completely; Fathom sells software, not customer data
Anonymizes IP addresses and other visitor data without using cookies, eliminating the need for cookie consent banners
Automatically process all EU visitor data through EU-located infrastructure, ensuring zero personal data leaves the EU
Full compliance with GDPR, CCPA, ePrivacy, PECR and more, with investment in privacy law from top lawyers worldwide
No need to display cookie banners since analytics tracking uses no cookies
Zero personal information shown on dashboards as all data is aggregated, allowing you to learn how people use your site without spying on individuals
Reporting(9)
See data about every site on your account on a single screen including account totals for current visitors and bounce rate for every site
All the data you need on a single page showing pages, referrers, sources, devices, browsers, countries, events, and UTMs at a glance
Click on data boxes to access a brand new dashboard with a much longer list of rows for deeper analysis
Send yourself or your clients email reports every week or month for single sites, multiple sites, or all your sites without logging in
Add filters to any piece of data and drill down to see specific metrics like Twitter traffic or ad campaign conversions
See who's visiting your site right now, what page they're looking at, and where they came from in real-time
Process data instantly so you can see it reflected in your stats immediately, unlike Google Analytics which takes 24-48 hours
Get a snapshot of live visitors and totals showing visitors, views, average time on site, bounce rate, and event completions
Send unlimited email reports without any restrictions on frequency or number of reports
Setup(1)
Single line of code that works with any website, CMS or framework, set up in minutes without prior technical knowledge
Support(1)
Dedicated email support staff ready to help with questions, setup, or any issues
Tracking(3)
Set up custom events for actions like button clicks, form submissions, and ecommerce with the ability to assign different currencies to each event
Use custom events to collect user interactions like newsletter sign-ups, link and button clicks, or ecommerce sales with revenue tracking
Use UTM parameters to see which campaigns led to the highest gains and track clicks from email newsletters on any platform
User Interface(1)
Dashboard and all pages optimized for both light and dark modes for easy reading in any light conditions
Pricing
Starter
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓Unlimited data exports
- ✓Enterprise-grade infrastructure
- ✓Amazing email support
Growth
- ✓Up to 200,000 pageviews
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓Unlimited data exports
- ✓Enterprise-grade infrastructure
- ✓Amazing email support
Pro
- ✓Up to 500,000 pageviews
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓Unlimited data exports
- ✓Enterprise-grade infrastructure
- ✓Amazing email support
Business
- ✓Up to 1,000,000 pageviews
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓Unlimited data exports
- ✓Enterprise-grade infrastructure
- ✓Amazing email support
Enterprise
- ✓Up to 2,000,000 pageviews
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓Unlimited data exports
- ✓Enterprise-grade infrastructure
- ✓Amazing email support
Scale
- ✓Up to 5,000,000 pageviews
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓Unlimited data exports
- ✓Enterprise-grade infrastructure
- ✓Amazing email support
Large
- ✓Up to 10,000,000 pageviews
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓Unlimited data exports
- ✓Enterprise-grade infrastructure
- ✓Amazing email support
XL
- ✓Up to 15,000,000 pageviews
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓Unlimited data exports
- ✓Enterprise-grade infrastructure
- ✓Amazing email support
2XL
- ✓Up to 20,000,000 pageviews
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓Unlimited data exports
- ✓Enterprise-grade infrastructure
- ✓Amazing email support
3XL
- ✓Up to 25,000,000 pageviews
- ✓Up to 50 sites included
- ✓Ecommerce/event tracking included
- ✓Easy integration with all CMSs/frameworks
- ✓API access
- ✓Forever data retention
- ✓100% data ownership
- ✓No cookie banners required
- ✓Unlimited email reports
- ✓Unlimited data exports
- ✓Enterprise-grade infrastructure
- ✓Amazing email support
Custom
- ✓Over 25,000,000 pageviews
- ✓Custom pricing available
Cost Calculator
Keep Paying Fathom Analytics
Build It Yourself
Total Cost Comparison
DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 39 features at very easy complexity.
Build vs Buy
Should you build a Fathom Analytics alternative or buy the subscription? Estimate based on 39 features.
Buy Fathom Analytics
Better ValueBuild Your Own
Buying Fathom Analytics saves ~$31,560 over 3 years vs building.
Estimates based on 39 features and a BuildScore of 5/5. Actual costs vary.
Integrations
5 known integrations