How to Build Your Own Fathom Analytics

See data about every site on your account on a single screen including account totals for current visitors and bounce rate for every site

All the data you need on a single page showing pages, referrers, sources, devices, browsers, countries, events, and UTMs at a glance

Click on data boxes to access a brand new dashboard with a much longer list of rows for deeper analysis

Send yourself or your clients email reports every week or month for single sites, multiple sites, or all your sites without logging in

Add filters to any piece of data and drill down to see specific metrics like Twitter traffic or ad campaign conversions

Set allowed domains in site settings to only collect data from specific domains, useful for avoiding localhost or development environments

Add countries to a block list if you're getting traffic from countries your business doesn't serve; people can still see your website but data won't show up

Add IP addresses to a block list to prevent your visits, your company's visits, or specific users from counting in your analytics

If you have the same Site ID on multiple sites, you can turn on multi-domain to filter data by every domain present including sub-domains

Add up to 50 sites at no extra charge with separate dashboards for granular access via dashboard sharing

Customers own their data completely; Fathom sells software, not customer data

Anonymizes IP addresses and other visitor data without using cookies, eliminating the need for cookie consent banners

Automatically process all EU visitor data through EU-located infrastructure, ensuring zero personal data leaves the EU

Full compliance with GDPR, CCPA, ePrivacy, PECR and more, with investment in privacy law from top lawyers worldwide

No need to display cookie banners since analytics tracking uses no cookies

Keep all data on your dashboard forever with the ability to see historical data back to your first day of using Fathom Analytics

Import historical data including goals from Google Analytics into a new or existing Fathom Analytics account in a privacy-focused way

Export your data at any time into a CSV file for further analysis, custom reports, or integration with other tools

Export data unlimited times without any restrictions on frequency or volume of exports

Set up custom events for actions like button clicks, form submissions, and ecommerce with the ability to assign different currencies to each event

Use custom events to collect user interactions like newsletter sign-ups, link and button clicks, or ecommerce sales with revenue tracking

Use UTM parameters to see which campaigns led to the highest gains and track clicks from email newsletters on any platform

Real-time analytics blocks bots, scrapers and spam traffic showing only real, human visits for more accurate data

Automatically filter out bots, crawlers, DDoS attacks and other spam to show only accurate human visitor data

Easy-to-use and powerful API that can be used to integrate data into anything or use pre-existing software integrations

Use generic SPA mode if there's no integration for your specific JavaScript framework, checking History API availability or falling back to hash changes

Serverless infrastructure and enterprise-grade database solution that can handle any traffic spikes without slowdowns or shutdowns

2kB lightweight script that won't hurt your SEO rankings and can be added to any CMS, framework or technology