Kit
convertkit.comBuild Difficulty: 5/5
Build a working replacement in a weekend with AI tools
Automated Email Marketing & Newsletter Platform
How to Replace KitOverview
Features
45 features across 16 categories
Audience Management(2)
Organize subscribers by entry point, interests, and actions for targeted, relevant messaging
Identify your highest-value subscribers for sponsor pitches, VIP offers, or re-engagement campaigns
Automation(6)
Create and send a series of emails automatically, like welcome emails or a series of your best content
Create reusable content snippets that can be automatically inserted into emails to save time
Set up campaigns to automatically create and send emails when you publish new blog content and your RSS feed updates
Build email funnels based on user behaviors with split paths and sophisticated automation mapping
Pre-built automation email funnels to help you save time and get started with automating your marketing
Build email sequences and workflows with drag-and-drop simplicity for automated subscriber management and engagement
Collaboration(1)
Multiple team members can work on the same email simultaneously seeing changes in real-time
Customization(2)
Customize your free Kit domain or connect your own custom domain so all landing pages are branded
Toggle off the Kit branding on landing pages, emails, and product pages for white-label experience
Email Campaigns(7)
Create your own custom email templates with HTML/CSS for complete design control
Fix any link errors even after you've sent your email
Send personalized, engaging emails to reach your audience with high deliverability rates (99.8%) and average open rates above 40%
Use pre-built email templates as a starting point to easily customize emails to fit your brand and content
Drafts are fully protected with ability to jump back to any version and see what changed with collaborative confidence
Access to your own image library with your photos, Unsplash, and your own Instagram photos
Write and design newsletters that build loyal fans with customizable templates and easy-to-use editor
Integrations(3)
Get access to Kit's API to build your own integration to organize email subscribers and connect with them
Dynamically sync subscribers in Kit to your Facebook custom audiences for stronger ad targeting
Connect all your creator tools so everything works together seamlessly with 100+ direct app integrations
Landing Pages(2)
Create a micro website/creator profile to host all newsletter content, links, products, and more
Build beautiful customized website pages that convert with unlimited landing pages and customizable templates
List Building(4)
Offer a freebie digital file to your audience that will be delivered automatically when they sign up
Capture subscribers with customizable opt-in forms that can be embedded as modals, sticky bars, slide-ins, or inline embeds
Get a free SparkLoop plan to build a reward referral program to drive newsletter growth with $1-$5 per signup
Grow subscribers by cross-promoting with other creators through the Kit recommendations network
List Management(1)
Create topics of interests and customize your unsubscribe page to reduce subscriber churn
Monetization(6)
Sell digital products, memberships, and subscriptions directly through Kit with low fees (0.6% + CC transaction fees)
List and sell digital products with automatic delivery to buyers within minutes
Charge subscribers access to paid newsletters on monthly, quarterly, or annual basis with gated posts
Monetize your newsletter with premium brand partnerships and programmatic ads with control over which brands appear
Charge for recurring subscriptions for coaching packages, sponsorships, community access, and more
Give your audience an easy way to say thanks by accepting support from super fans with tips and donations
Onboarding(1)
Free migration service for creators with over 5,000 subscribers on paid plans with team handling everything
Optimization(2)
Optimize email conversions with data-driven split testing of subject lines and content
One-click to resend email campaigns to subscribers who have not yet opened the email to boost open rate
Personalization(1)
Use Liquid to deeply personalize content, showing different relevant content to different subscribers based on their tags
Reporting(4)
Track growth with actionable audience insights and detailed list growth reporting
Catch deliverability issues before they hurt revenue by seeing which email providers or segments are underperforming
Track ROI across entire marketing funnel to see which campaigns drive revenue and which need optimization
Detailed analytics of your audience growth showing what forms or pages people are signing up for and track unsubscribes
Support(2)
Round-the-clock customer support via email and chat
Priority round-the-clock customer support via email and chat for Pro plan members
Team Management(1)
Add team members with their own login to support your marketing efforts with varying permission levels
Pricing
Newsletter
- ✓Up to 10,000 subscribers
- ✓1 basic visual automation
- ✓Unlimited landing pages & forms
- ✓Unlimited email broadcasts
- ✓Audience tagging & segmentation
- ✓Sell digital products & subscriptions
Creator
Popular- ✓Up to 1,000 subscribers
- ✓Unlimited visual automations
- ✓Unlimited email sequences
- ✓A/B test subject lines
- ✓Survey subscribers with polls
- ✓Remove Kit branding
- ✓Apps & integrations
- ✓RSS campaigns
- ✓24/7 email & chat support
- ✓Everything in Newsletter plan
Pro
- ✓Up to 1,000 subscribers
- ✓Unlimited users
- ✓Insights dashboard
- ✓Deliverability reporting
- ✓Subscriber engagement scoring
- ✓Collaborative editing
- ✓A/B test subject lines & content
- ✓Facebook custom audiences
- ✓Newsletter referral system
- ✓Edit links in sent broadcasts
- ✓24/7 priority email & chat support
- ✓Everything in Creator plan
Cost Calculator
Keep Paying Kit
Build It Yourself
Total Cost Comparison
DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 45 features at very easy complexity.
Build vs Buy
Should you build a Kit alternative or buy the subscription? Estimate based on 45 features.
Buy Kit
Better ValueBuild Your Own
Buying Kit saves ~$25,080 over 3 years vs building.
Estimates based on 45 features and a BuildScore of 5/5. Actual costs vary.
Integrations
18 known integrations