VerticalResponse

verticalresponse.com
Email Marketing
Weekend Project

Easy email marketing to communicate with your customers

How to Replace VerticalResponse

Overview

VerticalResponse is an email marketing software and marketing automation platform designed for busy entrepreneurs and businesses of all sizes. It provides tools to create beautiful, responsive emails, automate campaigns, build landing pages, and gather customer insights through surveys. The platform simplifies email marketing with an intuitive interface requiring no coding or design experience.

Features

22 features across 17 categories

AI(1)

AI Content AssistantAIPremium

Use advanced AI to craft exceptional marketing content effortlessly. Produce compelling, tailored content in seconds to elevate emails and marketing materials.

Also in: monday.com, Notion, Airtable

Automation(3)

Automated Follow-Up EmailsPremium

Send automatic follow-up emails to those who missed the first message. Create new subject lines and determine when emails should be re-sent to reach up to 40% more of your audience.

Autoresponders and Email SeriesPremium

Automatically deliver the right message at the right time based on customers' interactions with previous emails. Automate campaigns to welcome new subscribers, nurture relationships, and keep engagement levels high.

Scheduling

Send emails and social posts immediately or schedule them for later. Create campaigns whenever it's convenient.

Also in: monday.com, Notion, Airtable

Branding(1)

Custom-Branded EmailsPremium

Remove VerticalResponse branding from emails to elevate the professionalism of your brand.

Also in: Lightspeed POS, Lessonly, Setmore

Compliance(1)

Preference Center

Decrease unsubscribes by giving recipients control over which lists they're on. Mark lists as public so subscribers can choose what types of emails they want to receive.

Also in: Insider CDP, Airtable, 1Password

Contact Management(1)

Contact Management

Effortlessly upload or add contacts to create segmented email lists. Simple search helps you find, manage and update individual contacts.

Delivery(1)

High Delivery

Industry-leading delivery rates ensure subscribers receive messages in their inbox.

Also in: Litmos, Mux, AWeber

Developer Tools(1)

Developer APIPremium

REST API allows easy integration of email marketing capabilities into workflows. Supports list management, campaign creation/launch, and social features.

Also in: Jobber, Hugging Face, 1Password

Email Creation(2)

Easy-to-Use Email Editor

Create professional-looking emails in minutes using templates. Customize templates by adding, deleting, moving or modifying pre-formatted content blocks without coding or design experience needed.

HTML Editor

Create custom email templates using HTML coding for users with technical skills.

Integrations(1)

Integrations

Keep contacts and lists in sync across apps without coding. Integrates with Salesforce, Magento, BigCommerce and many other tools.

Landing Pages(1)

Landing Page Builder

Build and launch professional landing pages without coding. Showcase products, build brand awareness, capture leads, and optimize pages to increase sales.

Lead Generation(2)

Customizable Pop-Up Forms

Build powerful, customized pop-up forms to build your email list and boost engagement. Fast and easy to create.

Form Builder

Create online forms that sync with your contact list to increase the size of your email list.

Pricing(1)

Nonprofit Program

50% discount on Pro Plans for 501(c)(3) organizations to help extend donor contributions.

Publishing(1)

Publish to Web

Get more mileage out of emails by hosting them on the web for free indefinitely. Share links anytime, anywhere.

Reporting(1)

Advanced ReportingPremium

Get deep insights into campaign performance including open rates, clicks, devices used, recipient locations and more. Compare and customize reports to optimize future campaigns.

Support(1)

Dedicated Customer Support

All users can reach support by email. Users with paid plans can also access phone and live chat support.

Surveys(1)

Surveys

Easily design and distribute mobile-friendly surveys in minutes. Collect actionable customer insights in real time without coding or design experience needed.

Testing(2)

A/B TestingPremium

Test different subject lines to determine which get better results. Experiment with specific words, values, and length to understand what resonates with your audience.

Test Kit

Preview emails across nearly 60 different devices and email clients. Includes Inbox Preview, Subject Line Preview, and Link Checker to ensure emails display correctly. Uses a credit-based system.

Pricing

Free Trial

Free
  • All core email features
  • 60 days free trial
  • No credit card required
  • Unlimited landing pages

Basic - Email Marketing

$13/mo
  • All core email features
  • Unlimited landing pages
  • Test Kit credits for purchase
  • Customizable pop-up forms
  • Live customer support
  • Send unlimited emails
  • Remove VerticalResponse branding
  • Automated follow-up emails

Pro - Email Marketing

Popular
$19/mo
  • All core email features
  • Unlimited landing pages
  • 10 Test Kit credits
  • Customizable pop-up forms
  • Live customer support
  • Send unlimited emails
  • Remove VerticalResponse branding
  • Automated follow-up emails
  • Advanced reporting
  • Delivery rate review
  • A/B subject line testing

Free - Surveys

Free
  • Unlimited surveys
  • 10 questions per survey
  • 100 respondents per survey
  • No credit card required
  • Never expires

Basic - Surveys

Popular
$19/mo
  • Everything in Free Plan
  • Unlimited questions
  • Survey unlimited respondents
  • Randomization of questions
  • Skip logic
  • Remove VerticalResponse branding
  • Download reports

Pay As You Go

Custom
  • Pay per email credit
  • Flexible volume pricing
  • 200-500,000 credit options
  • Volume discounts available

Non-Profit

50% Off Pro Plans
  • 50% discount on Pro Plans
  • For 501(c)(3) organizations
  • All Pro features at discounted rate

Cost Calculator

Keep Paying VerticalResponse

Monthly$13/mo
Yearly$156/yr
5-Year Total$780

Build It Yourself

Est. Build Time~2 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 Year
SaaS
$156
DIY
$240
3 Years
SaaS
$468
DIY
$720
5 Years
SaaS
$780
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 22 features at very easy complexity.

Build vs Buy

Should you build a VerticalResponse alternative or buy the subscription? Estimate based on 22 features.

Buy VerticalResponse

Better Value
Monthly cost$130/mo
3-year total$4,680
Time to deployDays

Build Your Own

Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Buying VerticalResponse saves ~$13,800 over 3 years vs building.

Estimates based on 22 features and a BuildScore of 5/5. Actual costs vary.

Integrations

5 known integrations