Thanx

Intelligent marketing assistant that automates tedious marketing work including segment building, campaign execution, and optimization with full human oversight

Launch campaigns proven to drive frequency based on collective intelligence from thousands of restaurant programs

Automate complex targeting and segment building in seconds without manual work

Maximize relevance and profitability with offers that adapt in real-time across all systems

Leverage 400+ guest attributes and agentic AI to automatically create sophisticated customer segments for targeted campaigns

Test and optimize rewards to determine which behaviors drive true incremental visits versus subsidized behavior

Monitor and adjust discount rates and reward economics in real-time as costs change to maintain program profitability

Transparent reporting that reveals whether campaigns drive frequency, how rewards impact margins, and where to focus next with documented methodology

Free evaluation tool to assess restaurant loyalty program performance across metrics like enrollment, engagement, digital sales, and discount rates

Comprehensive CRM system that captures and organizes guest data for personalization and targeting

Build and manage loyalty programs designed to reach more guests and convert first-timers into regulars while protecting margins through smart rewards rather than blanket discounts

Capture 57% more customer data including item-level transaction details for precise targeting and personalization

Modern data infrastructure providing complete ownership and unlimited access to guest data with built-in dashboards, automated exports, and data warehouse syncs

Modern developer-friendly APIs that empower brands and technology partners to build custom integrations with Thanx

Mobile app and digital ordering platform that accelerates digital sales, builds ordering habits, and integrates loyalty seamlessly into the ordering flow

Persistent login and one-click favorites to make reordering frictionless

Automatically recognize customer preferences and make reordering effortless, turning first-time digital buyers into regulars

Intelligent upsell recommendations and frictionless checkout to increase basket size and drive revenue

Dynamic takeover campaigns that create fresh ways to engage guests and drive behavior change

Create engaging challenges and gamified experiences to build habits and increase guest visit frequency

Refresh digital experience instantly with challenges, gamification, and app takeovers to keep guests engaged

Automatically enroll new customers at checkout without requiring additional actions

Seamless loyalty enrollment across in-store, digital, and mobile channels with simplified processes

Native integration of loyalty into ordering flow enabling automatic enrollment, point viewing, reward redemption, and frictionless reordering

Integration with leading POS systems to power complete in-store loyalty experience including enrollment, earning, redemption, and reporting

Automatic tracking of guest purchases without requiring check-ins or manual actions, capturing transaction data seamlessly

Flexible points system and reward redemption across in-store and digital channels

Create tiered loyalty programs that reward increasing engagement levels and encourage frequency

Run automated email marketing and push campaigns like abandoned cart recovery continuously without manual intervention

Automate personalized marketing campaigns and build habits at scale without manual effort

Pre-built campaign templates including abandoned cart, A/B tests, access passes, challenges, customer lifecycle, LTOs, and more

Manage rewards and offers with precision targeting to drive frequency without eroding margins through discounts

Use data-driven targeting to offer VIP access, secret menus, and other high-perceived-value rewards instead of blanket discounts

Exclusive rewards like VIP access and secret menus to drive frequency without relying on discounts