SEOptimer

seoptimer.com
SEO
Weekend Project

Analyze Websites With Free SEO Audit & Reporting Tool

How to Replace SEOptimer

Overview

SEOptimer is a comprehensive SEO audit and reporting tool that analyzes websites across 100+ data points to identify SEO problems and provide actionable recommendations. It offers white-label PDF reports, an embeddable audit tool for lead generation, and a complete SEO toolset including crawler, keyword tracking, backlink research, and more.

Features

26 features across 14 categories

Account Management(1)

User ManagementPremium

Add additional team members to your account

Also in: Keeper, 1Password, Bitwarden

Content Management(1)

CMS Implementation GuidesPremium

Guides for implementing SEO improvements across different CMS platforms

Also in: Juro, Notion, WordPress.com

Content Optimization(1)

AI SEO WritingAIPremium

Writing assistant for researching, writing, and optimizing content with intelligent SEO scoring

Core Functionality(1)

SEO Audit

Comprehensive website analysis reviewing 100+ data points to identify SEO problems and provide actionable recommendations

Integration(1)

APIPremium

Run audits at scale or integrate SEOptimer into custom workflows

Also in: monday.com, Notion, Airtable

Keyword Research(2)

Keyword ResearchPremium

Research competitors and find keyword opportunities with search volume, competition, and CPC data

Keyword TrackingPremium

Track search ranking progress over time by country, language, search engine, and device type

Lead Generation(2)

Embeddable Audit ToolPremium

Embed a customizable SEO audit form on your website to generate leads and collect customer data

Lead ManagementPremium

Capture, organize, and export leads generated from embedded audit forms

Local SEO(1)

Local SEOPremium

Separate tool for optimizing Google Business Profiles, managing reviews, scheduling posts, and tracking geo-grid rankings

Notifications(1)

Email AlertsPremium

Receive notifications about backlink changes and other important SEO updates

Project Management(1)

Task ManagementPremium

Track SEO tasks and recommendations with progress tracking

Reporting(4)

Bulk ReportingPremium

Generate thousands of branded SEO audits at scale

Custom Report TemplatesPremium

Customizable report templates with various design options

Scheduled ReportsPremium

Automate report generation on a schedule

White Label PDF ReportsPremium

Generate branded PDF reports with custom logo, company details, colors, fonts, and check selections in 15 languages

SEO Tools(5)

.htaccess File Generator

Free tool to generate .htaccess files

Keyword Generator

Free tool to generate keyword ideas

Meta Tag Generator

Free tool to generate meta tags for websites

Robots.txt Generator

Free tool to generate robots.txt files

XML Sitemap Generator

Free tool to generate XML sitemaps

Technical SEO(3)

GEO Related Checks

Geographic and location-based SEO checks

JavaScript Rendering

Advanced SEO analysis with JavaScript rendering capability

SEO CrawlerPremium

Perform detailed scans of every page of a website to identify technical SEO issues

Pricing

DIY SEO

$29/mo or $261/year
  • SEO Audits
  • White Label PDF Reporting
  • PDF Report Downloads
  • Audit Website Sub-Pages
  • Add Target Keywords
  • Add Competitors
  • Reports in 15 Languages
  • Custom Branding, Logo & Company Details
  • Customize Report Colors, Fonts, and Intro Text
  • Choose Checks & Sections to Include
  • White Label Custom Domain
  • Report Templates
  • Schedule Reports
  • Embeddable Website Audit Tool
  • Generated Embedded Audit Forms
  • Generate Leads
  • Embed Form Design Customization
  • Embed Form Behaviour
  • Leads Sent to Email (with Contact Details)
  • Call To Action Buttons
  • Web Hook Integration
  • Zapier Integration
  • Branded Customer 'Thank You' Emails
  • Search, Sort and Export All Leads
  • Optional GDPR Fields
  • SEO Crawler - See All Site Pages
  • SEO Crawler - See All Site Issues
  • 4 Crawls a Month (for 1 Website)
  • Keyword Tracking
  • Keyword Recommendations for Site
  • Google, Bing & Mobile Tracking
  • See Site's Keywords and Volumes
  • 20 Keywords Rank Tracking
  • Keyword Research - Research by Keyword
  • Keyword Research - Research by URL
  • 25 Keyword Searches
  • Backlink Research - Research by URL
  • 25 Site Backlink Lookups
  • Backlink Monitoring - Backlink Changes Dashboard
  • Changes by Backlink or Referring Domain
  • Email Alerts
  • 1 Site Monitored
  • Task & Progress Management
  • Task Recommendations
  • Guides for different CMSs
  • Tracking of Task & Issue Progress
  • Additional Users - 0
  • SEO Toolbox Free Trial

White Label

$39/mo or $351/year
  • SEO Audits
  • White Label PDF Reporting
  • PDF Report Downloads
  • Audit Website Sub-Pages
  • Add Target Keywords
  • Add Competitors
  • Reports in 15 Languages
  • Custom Branding, Logo & Company Details
  • Customize Report Colors, Fonts, and Intro Text
  • Choose Checks & Sections to Include
  • White Label Custom Domain
  • 3 Report Templates
  • 10 Schedule Reports
  • Embeddable Website Audit Tool
  • Generated Embedded Audit Forms
  • Generate Leads
  • Embed Form Design Customization
  • Embed Form Behaviour
  • Leads Sent to Email (with Contact Details)
  • Call To Action Buttons
  • Web Hook Integration
  • Zapier Integration
  • Branded Customer 'Thank You' Emails
  • Search, Sort and Export All Leads
  • Optional GDPR Fields
  • SEO Crawler - See All Site Pages
  • SEO Crawler - See All Site Issues
  • 10 Crawls a Month (across Multiple Websites)
  • Keyword Tracking
  • Keyword Recommendations for Site
  • Google, Bing & Mobile Tracking
  • See Site's Keywords and Volumes
  • 100 Keywords Rank Tracking
  • Keyword Research - Research by Keyword
  • Keyword Research - Research by URL
  • 100 Keyword Searches
  • Backlink Research - Research by URL
  • 50 Site Backlink Lookups
  • Backlink Monitoring - Backlink Changes Dashboard
  • Changes by Backlink or Referring Domain
  • Email Alerts
  • 3 Sites Monitored
  • Task & Progress Management
  • Task Recommendations
  • Guides for different CMSs
  • Tracking of Task & Issue Progress
  • 2 Additional Users
  • SEO Toolbox Free Trial

White Label & Embedding

Popular
$59/mo or $531/year
  • SEO Audits
  • White Label PDF Reporting
  • PDF Report Downloads
  • Audit Website Sub-Pages
  • Add Target Keywords
  • Add Competitors
  • Reports in 15 Languages
  • Custom Branding, Logo & Company Details
  • Customize Report Colors, Fonts, and Intro Text
  • Choose Checks & Sections to Include
  • White Label Custom Domain
  • 6 Report Templates
  • 50 Schedule Reports
  • Embeddable Website Audit Tool
  • Generated Embedded Audit Forms
  • Generate Leads
  • Embed Form Design Customization
  • Embed Form Behaviour
  • Leads Sent to Email (with Contact Details)
  • Call To Action Buttons
  • Web Hook Integration
  • Zapier Integration
  • Branded Customer 'Thank You' Emails
  • Search, Sort and Export All Leads
  • Optional GDPR Fields
  • SEO Crawler - See All Site Pages
  • SEO Crawler - See All Site Issues
  • 50 Crawls a Month (across Multiple Websites)
  • Keyword Tracking
  • Keyword Recommendations for Site
  • Google, Bing & Mobile Tracking
  • See Site's Keywords and Volumes
  • 250 Keywords Rank Tracking
  • Keyword Research - Research by Keyword
  • Keyword Research - Research by URL
  • 250 Keyword Searches
  • Backlink Research - Research by URL
  • 150 Site Backlink Lookups
  • Backlink Monitoring - Backlink Changes Dashboard
  • Changes by Backlink or Referring Domain
  • Email Alerts
  • 10 Sites Monitored
  • Task & Progress Management
  • Task Recommendations
  • Guides for different CMSs
  • Tracking of Task & Issue Progress
  • 5 Additional Users
  • SEO Toolbox Free Trial

Cost Calculator

Keep Paying SEOptimer

Monthly$29/mo
Yearly$348/yr
5-Year Total$1.7k

Build It Yourself

Est. Build Time~2 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 YearSave $108
SaaS
$348
DIY
$240
3 YearsSave $324
SaaS
$1k
DIY
$720
5 YearsSave $540
SaaS
$1.7k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 26 features at very easy complexity.

Build vs Buy

Should you build a SEOptimer alternative or buy the subscription? Estimate based on 26 features.

Buy SEOptimer

Better Value
Monthly cost$290/mo
3-year total$10,440
Time to deployDays

Build Your Own

Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Buying SEOptimer saves ~$8,040 over 3 years vs building.

Estimates based on 26 features and a BuildScore of 5/5. Actual costs vary.

Integrations

5 known integrations

Active CampaignMailChimpSalesforceWeb HookZapier