Lofty
lofty.comBuild Difficulty: 5/5
Build a working replacement in a weekend with AI tools
Close More Deals Faster With Mobile - The award-winning, AI-powered platform for real estate professionals
How to Replace LoftyOverview
Features
38 features across 22 categories
AI(2)
Build custom AI workflows to automate real estate operations
AI assistant that handles call prep, follow-ups, notes, and content creation
Administration(1)
Flexible organizational structure configuration
Advertising(3)
Target advertising by specific zip codes
Targeted advertising to sphere of influence contacts
Get steady impressions in service zone and sphere
Automation(1)
Lofty AI initiates action autonomously, engaging leads and booking appointments
Branding(1)
Individual branded subdomains for agents
CRM(2)
Purpose built for real estate and powered by industry-leading agentic AI to manage leads with less effort
Manage contacts and leads within the platform
Communication(3)
Built-in calling functionality
Email automation and mass email capabilities
Text message automation and mass texting capabilities
Customization(1)
White label customization options
Integrations(1)
Embeddable listing widget for external websites
Lead Generation(3)
Targeted buyer leads delivered to agents
Home evaluation page for lead capture
Targeted seller leads delivered to agents
Lead Management(2)
Intelligent routing of leads to appropriate agents
AI filters the right leads and provides guidance on every call
Listings(1)
Tools for managing and promoting property listings
Marketing(2)
Flagship product for amplifying listing exposure
Automated Smart Plans that nurture leads and surface new opportunities
Mobile(2)
Stay connected to your business at all times and never miss a chance to close
Native mobile applications for iOS and Android
Security(1)
Basic SSO capability
Support(3)
Help center resources and documentation
Dedicated customer success representative
Phone and chat support for customers
Team(1)
Tools for managing agent teams and workflows
Tools(1)
Comparative Market Analysis tool for agents
Training(3)
One-on-one onboarding and training sessions
Live training classes for platform users
Live webinar-based onboarding training
Website(2)
Fully customizable IDX website builder
Intelligent IDX website that attracts and captures more leads
Pricing
Lofty Agent
- ✓IDX Website
- ✓AI-Powered CRM
- ✓Mobile Apps
- ✓Dynamic Lead Scoring
- ✓Marketing Automation with Smart Plans
- ✓Listing Tools
- ✓Reporting
- ✓Help Center
- ✓Phone & Chat Support
- ✓LIVE Webinar Onboarding
Lofty Team
- ✓Lofty Agent features
- ✓Team Management
- ✓Advanced Lead Routing
- ✓Agent Subdomains
- ✓LIVE Training Classes
- ✓1:1 Onboarding & Training
Lofty Broker
- ✓Lofty Team features
- ✓White Label
- ✓Customizable Org Structure
- ✓Dedicated Customer Success Rep
Lofty Enterprise
- ✓Lofty Broker features
- ✓Advanced customization
- ✓Custom integrations
Cost Calculator
Pricing data not available for Lofty. Check their website for current pricing.
Build vs Buy
Should you build a Lofty alternative or buy the subscription? Estimate based on 38 features.
Buy Lofty
Better ValueBuild Your Own
Buying Lofty saves ~$36,960 over 3 years vs building.
Estimates based on 38 features and a BuildScore of 5/5. Actual costs vary.