Eppo

geteppo.com
Product Analytics
Weekend Project

More experiments. More use cases. Fewer bottlenecks.

How to Replace Eppo

Overview

Eppo is a next-generation experimentation platform acquired by Datadog that enables trustworthy, self-serve experimentation and feature management for every team. It combines A/B testing, feature flagging, AI personalization, and marketing incrementality testing in a single warehouse-native platform. Eppo serves data teams, engineers, marketers, and product managers with automated analysis, metric governance, and advanced statistical methods.

Features

22 features across 13 categories

AI(1)

AI Model EvaluationAI

Build more effective AI products. Evaluate AI models by running experiments with trusted business metrics

Also in: monday.com, Notion, Airtable

AI Personalization(1)

Contextual BanditsAI

Unlock new possibilities in personalization with Contextual Bandits. Automatically optimize user experiences in real-time, or get more value from AI models

Also in: Salesforce, Notion

Analytics(1)

Feature Performance Analysis

Dig into feature performance and slice-dice analysis without needing data team

Also in: Hugging Face, Notion, Smartsheet

Automation(1)

Experimentation Analysis Automation

Automate experimentation analysis, deep dives, and diagnostics with trusted statistical methods

Also in: monday.com, Notion, Airtable

Experimentation(3)

A/B Testing

Run simple A/B tests with statistical rigor

Lifecycle Experimentation

Run experiments across the customer lifecycle

Web Experimentation

Run experiments on your website

Governance(2)

Metric Definition Governance

Centralize and govern metric definitions, experiment protocols, and workflows across organization

Semantic Layer

Semantic layer for metric definition governance with version control

Also in: MuleSoft, Looker, Okta

Infrastructure(1)

Warehouse-Native Architecture

Zero-copy, warehouse-native architecture that powers statistical engine without becoming a black box

Marketing(2)

Email/SMS Campaign Testing

Run no-code experiments on email and SMS campaigns

Geolift Tests

Measure the true incrementality of advertising with Geolift tests

Also in: Squarespace, Intercom, monday.com

Planning(1)

Experiment Forecasts

Plan roadmaps that drive impact and measure their performance with Experiment Forecasts

Program Management(1)

Experimentation Program Management

Manage experimentation programs across organization

Release Management(3)

Automated Rollouts

Automated safe rollouts for every deployment

Config Flags

Dynamic configuration flags for no-code configuration

Feature Flagging

Fast and resilient feature flags for A/B tests, feature gates, controlled rollouts, kill switches, and dynamic no-code configuration

Statistical Analysis(4)

Bayesian Analysis

Bayesian statistical frameworks for analysis

CUPED++Premium

Advanced variance reduction tool to shave weeks off of experiment runtime. Most robust implementation of CUPED variance reduction

Frequentist Analysis

Frequentist statistical frameworks for analysis including sequential and fixed sample methods

Sequential Testing

Sequential testing framework for statistical analysis

Support(1)

White-Glove SupportPremium

Access to world-class experimenters and building blocks to nurture experimentation culture

Cost Calculator

Pricing data not available for Eppo. Check their website for current pricing.

Build vs Buy

Should you build a Eppo alternative or buy the subscription? Estimate based on 22 features.

Buy Eppo

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Buying Eppo saves ~$18,480 over 3 years vs building.

Estimates based on 22 features and a BuildScore of 5/5. Actual costs vary.