Broadly

broadly.com
CRM
Weekend Project

Local Business AI Platform for Reviews & Leads

How to Replace Broadly

Overview

Broadly is an all-in-one AI platform that helps local service businesses stand out on Google, earn 5-star reviews, and convert website visitors into customers. It provides AI employees that work across teams to capture leads, manage reputation, create content, and engage customers without adding work to your day. The platform serves 11,600+ local businesses across industries like home services, automotive, pet services, law firms, and dental practices.

Features

35 features across 13 categories

AI(11)

AI Chat ReceptionistAI

Captures leads and books appointments automatically via web chat, Facebook, Instagram, and WhatsApp 24/7. Answers questions clearly and accurately across all channels.

AI Content WriterAI

Drafts and schedules content for digital platforms including websites, blogs, Facebook, Instagram, LinkedIn, X (Twitter), and TikTok to increase customer awareness and engagement.

AI Reputation Specialist - Review RequestsAI

Manages and automates review requests across multiple platforms via email and SMS to help businesses get more 5-star reviews.

AI Reputation Specialist - Review ResponsesAI

Writes thoughtful responses to customer reviews and generates suggested templates for reply management.

AI Review ResponsesAI

Quickly and intelligently respond to reviews on different sites with AI suggestions, showing customers trustworthiness while boosting SEO.

AI Sales AssistantAIPremium

Transcribes and analyzes online meetings, summarizes key insights from sales activities, and provides actionable tips to convert more leads.

AI SalespersonAIPremium

Nurtures prospects and closes new business by engaging leads across multiple communication channels with personalized responses and guiding them through the sales funnel.

AI SEO ExpertAIPremium

Boosts online visibility by analyzing keywords for better search performance and suggesting improvements to increase web traffic through SEO and paid ads.

AI Voice ReceptionistAI

Answers phone calls 24/7 with natural voice, greets callers naturally, books appointments, and captures leads over the phone with up to 300 minutes per month.

AI-Generated Social ContentAI

Creates AI-generated text and images for social campaigns to speed up content production.

AI-Powered Web ChatAI

Captures leads automatically by engaging web visitors instantly, answering questions, and capturing contact information for later follow-up.

Also in: monday.com, Notion, Airtable

Analytics(1)

Net Promoter Score

Built-in tool to gauge customer loyalty and measure satisfaction with NPS tracking.

Also in: Hugging Face, Notion, Smartsheet

CRM(1)

CRMAI

Captures and manages every lead in one place with AI-powered organization and tracking.

Also in: monday.com, Setmore, HubSpot

Communications(3)

Missed Call Text-Back

Automatically texts callers back when you can't answer the phone, ensuring you never lose a customer.

Multi-Channel Inbox

Unifies customer messages from all channels including SMS, email, Facebook, Instagram, web chat, and website contact forms into one shared inbox.

SMS Text Messaging

Connects with customers through SMS on the devices they use most, reduces response times, and enables booking confirmations with full communication history visibility.

Compliance(1)

AudioEye ADA Compliance

Keeps website compliant with accessibility laws and protects against lawsuits with built-in accessibility tools.

Also in: Insider CDP, Airtable, 1Password

Marketing(1)

Email & Text Campaigns

Creates and sends personalized email and text campaigns to nurture customer relationships with AI writing assistance and performance tracking.

Also in: Squarespace, monday.com, WordPress.com

Payments(1)

Payments

Enables faster payment processing to help businesses get paid faster than ever.

Also in: Lightspeed POS, Acuity Scheduling, Setmore

Reporting(1)

Digital Ad Reporting

Tracks metrics and performance data for all ad campaigns in one place with advanced ad reporting across multiple platforms.

Also in: monday.com, Smartsheet, 1Password

Reputation(3)

Automated Review Requests

Collects more 5-star reviews by automatically sending text messages and emails to customers right after the job is done across Google, Facebook, and other sites.

Review Highlights Widget

Display and highlight your best reviews on your website to build trust with potential customers.

Review Monitoring

Get daily alerts and monitor reviews across Google, Facebook, Yelp, and dozens of other review sites.

SEO(5)

Backlink Management

Manage and build quality backlinks as part of SEO strategy to improve domain authority.

Citation Builder

Automatically submits and updates business information to top data sources like Neustar/Localeze, Foursquare, and Data Axle to improve online visibility.

Listings Sync

Keeps business information up-to-date across 40+ directory sites including Google Maps and NextDoor simultaneously, improving search engine optimization.

Local Search Grid

Shows where your business ranks on search engines and where you can improve to reach more customers. Checks business search rankings in your area and provides smart keyword tips.

SEO Blog Posts

Generate and publish SEO-optimized blog content to drive traffic and improve search rankings.

Scheduling(1)

Appointment & Meeting Scheduler

Offers self-service scheduling showing real-time calendar availability so customers can choose the best time for them.

Services(5)

AI Receptionist SetupAI

Professional setup and integration services to ensure AI receptionist can capture leads and book appointments effectively.

Google Business Profile Verification & Claim

Fully managed verification and claiming of Google Business Profile with professional setup.

Review Requesting & Responses

Team handles requesting and replying to reviews across top platforms as a managed service.

Search Engine Optimization Service

Boost visibility on Google and Bing with managed SEO including audits, listings, blogs, and backlinks.

Social Media Management Service

12 expert-reviewed posts each month plus a quarterly SEO blog created and managed by team.

Social Media(1)

Social Media Manager

Manages all social media accounts from one place with AI assistance to create, schedule, and post content to boost engagement.

Pricing

Standard

$399/month ($350 onboarding)
  • AI Chat Receptionist
  • Web chat, Facebook, Instagram, WhatsApp 24/7
  • AI-powered CRM
  • Local search grid with 10 keywords
  • SEO reporting on 3 keywords
  • Google & Facebook review templates
  • Social post to Facebook & Google
  • Business info accuracy across 40+ sites

Pro

Popular
$699/month ($350 onboarding)
  • Everything in Standard
  • AI Chat Receptionist + SMS
  • AI Reputation Specialist review responses
  • AI Content Creator
  • Missed call SMS text-back
  • Email & SMS campaign marketing
  • AI Voice Receptionist (300 mins/month)
  • Track up to 15 keywords
  • Review monitoring across multiple platforms
  • Automatic review requests
  • Multi-channel inbox
  • AudioEye ADA compliance

Premium

$999/month ($350 onboarding)
  • Everything in Pro
  • AI Voice Receptionist full coverage
  • Automatic AI review responses
  • Advanced SEO: 20 keywords
  • SEO blog posts and backlinks
  • Citation Builder for hundreds of directories
  • Managed social content creation
  • Managed SEO services
  • Google Business Profile setup
  • AI Reputation Specialist setup

Conversations AI (Standalone)

Starting at $139/month
  • AI Chat Receptionist: Web chat, Social

Conversations AI Pro (Standalone)

$149/month
  • AI SMS text
  • Missed call textback

Conversations AI Premium (Standalone)

$199/month
  • AI Voice Receptionist phone calls

Reputation AI (Standalone)

Starting at $79/month
  • Google and Facebook review management

Reputation AI Pro (Standalone)

$89/month
  • AI Reputation Specialist review responses

Reputation AI Premium (Standalone)

Call for pricing
  • Request and respond to reviews automatically

iMapping Local SEO & Listings

Starting at $59/month
  • Keep business info accurate

Cost Calculator

Keep Paying Broadly

Monthly$59/mo
Yearly$708/yr
5-Year Total$3.5k

Build It Yourself

Est. Build Time~3 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 YearSave $468
SaaS
$708
DIY
$240
3 YearsSave $1.4k
SaaS
$2.1k
DIY
$720
5 YearsSave $2.3k
SaaS
$3.5k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 35 features at very easy complexity.

Build vs Buy

Should you build a Broadly alternative or buy the subscription? Estimate based on 35 features.

Buy Broadly

Better Value
Monthly cost$590/mo
3-year total$21,240
Time to deployDays

Build Your Own

Development cost$24,000
Maintenance$360/mo
3-year total$36,960
Dev time~2 months

Buying Broadly saves ~$15,720 over 3 years vs building.

Estimates based on 35 features and a BuildScore of 5/5. Actual costs vary.

Integrations

17 known integrations

Apple MapsBingData AxleFacebookFoursquareGoogleGoogle MapsInstagramLinkedInNeustar/LocalezeNextDoorTikTokVendastaWhatsAppX (Twitter)YellowPagesYelp