How to Build Your Own Broadly
Replace Broadly with a custom build. Local Business AI Platform for Reviews & Leads
Build Difficulty: 5/5
Build a working replacement in a weekend with AI tools
Estimated Timeline
Based on 35 features at Weekend Project difficulty, expect about One weekend with AI-assisted development.
Recommended Tech Stack
Full-stack React framework with API routes and server components
PostgreSQL database, auth, and real-time subscriptions
Utility-first styling for rapid UI development
Type-safe ORM for complex relational data models
Key Features to Replicate
Top features across 8 categories. See all 35 features
AI(11 features)
Captures leads and books appointments automatically via web chat, Facebook, Instagram, and WhatsApp 24/7. Answers questions clearly and accurately across all channels.
Drafts and schedules content for digital platforms including websites, blogs, Facebook, Instagram, LinkedIn, X (Twitter), and TikTok to increase customer awareness and engagement.
Manages and automates review requests across multiple platforms via email and SMS to help businesses get more 5-star reviews.
Writes thoughtful responses to customer reviews and generates suggested templates for reply management.
Quickly and intelligently respond to reviews on different sites with AI suggestions, showing customers trustworthiness while boosting SEO.
+6 more in this category
SEO(5 features)
Manage and build quality backlinks as part of SEO strategy to improve domain authority.
Automatically submits and updates business information to top data sources like Neustar/Localeze, Foursquare, and Data Axle to improve online visibility.
Keeps business information up-to-date across 40+ directory sites including Google Maps and NextDoor simultaneously, improving search engine optimization.
Shows where your business ranks on search engines and where you can improve to reach more customers. Checks business search rankings in your area and provides smart keyword tips.
Generate and publish SEO-optimized blog content to drive traffic and improve search rankings.
Services(5 features)
Professional setup and integration services to ensure AI receptionist can capture leads and book appointments effectively.
Fully managed verification and claiming of Google Business Profile with professional setup.
Team handles requesting and replying to reviews across top platforms as a managed service.
Boost visibility on Google and Bing with managed SEO including audits, listings, blogs, and backlinks.
12 expert-reviewed posts each month plus a quarterly SEO blog created and managed by team.
Communications(3 features)
Automatically texts callers back when you can't answer the phone, ensuring you never lose a customer.
Unifies customer messages from all channels including SMS, email, Facebook, Instagram, web chat, and website contact forms into one shared inbox.
Connects with customers through SMS on the devices they use most, reduces response times, and enables booking confirmations with full communication history visibility.
Reputation(3 features)
Collects more 5-star reviews by automatically sending text messages and emails to customers right after the job is done across Google, Facebook, and other sites.
Display and highlight your best reviews on your website to build trust with potential customers.
Get daily alerts and monitor reviews across Google, Facebook, Yelp, and dozens of other review sites.
Analytics(1 features)
Built-in tool to gauge customer loyalty and measure satisfaction with NPS tracking.
Compliance(1 features)
Keeps website compliant with accessibility laws and protects against lawsuits with built-in accessibility tools.
CRM(1 features)
Captures and manages every lead in one place with AI-powered organization and tracking.
Cost Calculator
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Build It Yourself
Total Cost Comparison
DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 35 features at very easy complexity.