Badger Maps

badgermapping.com
Logistics & Shipping
1-2 Weeks

A route planner & field sales assistant in one

How to Replace Badger Maps

Overview

Badger Maps is a mobile-first mapping and routing application designed for outside sales teams and field service representatives. It enables users to optimize their routes, visualize customer data on interactive maps, automate data collection, and integrate seamlessly with CRM systems. The platform helps field teams drive efficiency, save time on travel, and increase sales performance.

Features

169 features across 16 categories

Analytics(8)

Badger InsightsPremium

Get insights into your territories and team's performance to drive better business decisions

Badger ScoreboardPremium

View a dynamic display of your sales teams activities and results

Custom MetricsPremium

Create and track custom metrics for team performance

Demographic OverlaysPremium

Overlay demographic data on territories

Dynamic Leader BoardsPremium

Dynamic leaderboards showing team performance

GamificationPremium

Gamification features to drive team engagement and performance

Sales Cycle DashboardPremium

Dashboard showing sales cycle insights

Territory InsightsPremium

Insights into territory performance and metrics

Also in: Hugging Face, Notion, Smartsheet

Data Collection(10)

Conditional Activity

Customize conditional fields that get triggered when you check-in to an account

Contact Management

Manage contact information and details

CSV/Excel Contact Import

Import contacts from CSV or Excel files

Customizable Forms with Conditional FieldsPremium

Create forms with fields that conditionally appear based on responses

Edit Account/Customer Data from Field

Edit and update account or customer information directly from the field

Log Activity: Automated Forms & Notes

Customize an automated form that you fill out when you visit a prospect or customer

Photos

Add photos to your check-ins

Set Check-in Reminders

Receive a prompt to gather data after a meeting

Talk-to-Text Notes with Photos

Add voice notes and photos to check-ins

Voice-to-Text Notes

Use voice-to-text to add notes

Also in: Insider CDP, Lytics, monday.com

Integrations(16)

2-Way, Real-Time & Native CRM Integrations

Get real-time, bi-directional updates by connecting directly to full featured CRMs like Salesforce, HubSpot, and others

Add Records to CRM Views or Lists

Add records to your CRM views or lists

Adjustable Address Mapping

Pick fields to serve as the object's address

Advanced CRM IntegrationPremium

Advanced CRM integration with additional capabilities

Advanced Integration: Multiple ObjectsPremium

Sync Badger with multiple objects in your CRM like Accounts, Contacts, and Opportunities

Create Automations with Zapier

Set up automations like triggering SMS or email with Zapier

Create Filtered Lists

Use filters to narrow down pins on the map or filter record list based on CRM fields or properties

Create Records from Location

Create a record in your CRM from anywhere on the map using GPS coordinates

Custom Data Set-up

An Integration Specialist will help design the best set-up for your data in Badger

Excel Integration

Export your data into a spreadsheet and import it into Badger's web app

FTP Integration and REST API

Connect Badger to custom CRMs or wherever your data lives through FTP and REST API integrations

Move Records

Addresses or GPS coordinates changed in the app will update to your CRM

Open Records in CRM

Click a button to quickly access specific records on the mobile or web version of your CRM

Related Objects

View objects related to a record or add new relationships to a record

Standard CRM Integration

2-way, native, real-time CRM integration

Zapier Integration

Connect Badger to 5,000+ apps including Pipedrive CRM, Get Response, Copper, and more

Also in: ReadMe, Hugging Face, Setmore

Lead Generation(6)

Badger Lead ServicePremium

Hire Badger's lead generation specialists to uncover new leads, like a specialized SDR on-demand

Lead Generation

Use the best data available on local businesses to generate new leads in your vicinity

Lead Mapping

View leads on a map according to business type and overlay onto existing customer list to see who is new

Mobile Prospecting

Generate and map out qualified leads in your immediate vicinity

Save or Import New Leads

Save new leads or import them as an object in your CRM

Save Prospecting Search Criteria

Save your favorite lead generation searches for future use

Lead Management(6)

Address to Territory MatchingPremium

Automatically match addresses to territories for lead assignment

Assignment RulesPremium

Set custom assignment rules for lead routing

Badger Lead RoutingPremium

Route leads to the right rep instantly and automatically

Lead NotificationsPremium

Receive notifications when new leads are assigned

Object RoutingPremium

Route accounts, contacts, opportunities and other objects

Territory-Based Lead AssignmentPremium

Automatically assign leads based on territory

Mobile(2)

Mobile Front-End for All Leading CRMs

Mobile interface for accessing leading CRM platforms

Native Mobile Apps on Android & iOS

Native applications for Android and iOS devices

Also in: monday.com, Smartsheet, Calendly

Planning & Scheduling(6)

Calendar Sync

Push your route to your calendar of choice with the touch of a button

External Calendar Sync

Sync with external calendar applications

Follow-up Reminders

Mark accounts for follow-ups and easily add accounts that need attention to your route

Late or Early Notifications

Receive alerts when you will be early or late to a meeting so you can make adjustments

Set & Manage Appointment Length

Set default appointment length or customize the length of an individual meeting

Set Appointment Times

Edit the stops on your route to start at a specific time

Reporting(8)

Automated Activity Reports

Receive reports on individual reps or the whole team summarizing activity in the field

Automated Activity/Call Reports & Analytics

Automated reports and analytics on activity and calls

Automated Mileage Tracking

Generate reports on your routes that make submitting your mileage easy

Location & Time Stamped Activity ReportsPremium

Activity reports with location and time stamps

Mileage Tracking

Generate verifiable mileage reports on your routes without challenges of breadcrumbing tracking

Mileage Tracking & Reports

Track and report on mileage for route optimization and expense reports

Verified Activity

Time and location stamped check-ins and notes verify your rep's location at the time of a meeting

View Planned or Past Routes

Review your reps' past activity or upcoming routes and make adjustments

Also in: monday.com, Smartsheet, 1Password

Routing(16)

AI SuggestionsAI

Get suggestions of whom to visit near your route

AI-powered Customer Visit RecommendationsAI

Intelligent recommendations for customer visits based on location and route

Apple CarPlay

Put Badger Maps on your car display to navigate to all your stops

Default Start & End Locations

Set defaults for where you start and end your day

Export Route to GPX

Push individual stops or entire route to a GPX file

Export Route to PDF

Push individual stops or entire route to a PDF

Locate Me

Locate and center yourself on the map relative to your pins

Navigation App Integrations

Get turn by turn directions from apps like Google Maps, Waze, and Apple Maps with ability to set preferred app as default

Route Execution Workflow with Live Traffic

Execute routes with live traffic updates and real-time navigation

Route Mode

Simplified workflow in the field that eliminates distractions and shows only important information

Route Optimization

Badger reorganizes map points to create the fastest routes with up to 120 stops

Route Planning

Pick points on a map to visit and plan your day in advance

Save Places

Save important places like hotels, restaurants, or coffee shops and include them in your route

Save Routes

Plan your day in advance or save routes to visit on a recurring basis

Saveable & Recurring Routes

Save and reuse routes for recurring visits

Traffic Data

See real-time traffic as you plan your route or navigate your territory

Sales Mapping(13)

Bulk Import, Export, or Delete Data

Authorized users can manage data and export data as CSV

Colorize Accounts on Map

Colorize accounts according to custom data fields like next steps, last order date to make key accounts stand out

Create a Radius

Set a radius around a point to see all records within a given area

Create Custom Fields

Use any data field to segment customer data including business type, product lines, last order date, sales stage

Drop a Pin

Create a new account or other record type by dropping a pin on the map

Filter Accounts on Map

Filter customers on the map according to business type, follow-up status, revenue, or other data fields

Fix & Geocode Addresses

Autocorrect errors in addresses and fill in missing zip codes or postal codes

Lasso Tool

Easily add accounts you want to visit to your route or quickly select accounts in a geographic area for mass update

List View

See a list of records on the left side of the map, click into record to see or edit details, export as CSV

Map Your Customers

Always see who is in close proximity to your route and never drive by an account

Mass Update Customer Data

Easily edit and update fields across multiple accounts within a certain geography

Point Clustering

Automatically group nearby pins on the map at different zoom levels to reduce visual clutter

View Map Layers

Overlay satellite imagery on your map including 5-digit zip codes, 3-digit zip codes, postal codes, points of interest, and counties

Security(8)

API/Developer Key Access

Access to API and developer keys for custom integrations

Backups, Retained for up to 12 monthsPremium

Data backups retained for up to 12 months

Brute-Force ProtectionPremium

Protection against brute-force attacks

HIPAA Compliance

Fully compliant with Health Insurance Portability and Accountability Act

HIPAA Compliance & SupportPremium

HIPAA compliance and dedicated support

HTTPS with SSL/TLS Encryption

Data secured with HTTPS SSL/TLS encryption

Password Complexity RequirementsPremium

Enforce password complexity requirements

SSO with SCIM SupportPremium

Single Sign-On with SCIM support for enterprise security

Support(8)

Account Manager

Personal point of contact for onboarding and support

Customized Trials Integrated with Your CRM

Free trial setup integrated with your CRM without IT involvement

Dedicated Account Manager & SupportPremium

Dedicated account manager and priority support

Deployment and Onboarding AssistancePremium

Assistance with deployment and onboarding of new users

Free Team Pilots & Training

Free team pilots and specialized training for your use case

Personalized 1:1 & Team Training

Personalized training for individual users and teams

Phone & Chat Support

Phone and chat support for customer issues

Video Training & Knowledgebase

Self-service video training and knowledge base articles

Team Management(11)

Account Assignment & Reassignment

Assign and reassign accounts to team members

Assign Accounts/Pins

Generate verifiable mileage reports and assign pins to reps

Create, Assign & Reassign Routes

Create or take an existing route and assign it to a new rep

Custom Views

Ensure each person in your org only sees what you want them to see

Hierarchies & Permissions

Define hierarchies and grant hierarchy-based permissions, or respect your CRM's existing permissions

Inherit Routes

When a rep leaves, the new rep can inherit all saved routes

Lock Out Users

Lock out a user from their account while maintaining control of their data

Manager View & Team Hierarchies with Roles & Permissions

Manager view with team hierarchies and customizable roles and permissions

Manager's View

View your team's territories or pins on a map

Team Collaboration

Tools for team collaboration and coordination

Teams

Create teams and quickly add or remove team members

Territory Alignment(17)

Apply Weights to Your MetricsPremium

Optimize for certain metrics by applying weights to the metrics you want to prioritize

Auto Generate Optimized TerritoriesPremium

Automatically create a territory model by setting number of territories and optimizing for desired metrics

Badger AlignPremium

Create and align territories that maximize coverage and minimize overlap with the click of a button

Create Territories from Your Geo-LibraryPremium

Create territories from zip/postal codes, states, county names, or other geo-library areas

Create Territories with the Lasso ToolPremium

Create territories with the lasso tool to include all zip codes or postal codes within lassoed area

Create Territories with the Radial ToolPremium

Create territories with the radial tool to include all zip codes or postal codes within chosen area

Create Your Own Territory ModelsPremium

Cut territories based on zip/postal codes, existing boundaries, or multiple custom metrics

Legacy & Core Account ExclusionsPremium

Exclude legacy or core accounts from territory realignment

Lock Core AssignmentsPremium

Control for core assignments

Manual RealignmentPremium

Manually move or create a new territory

Respect Salesperson LocationPremium

Minimize changes to your team and respect either your whole team or an individual's location

Respect the Current TerritoriesPremium

Respect prior territory models while optimizing for a new metric

Scenario PlanningPremium

Plan different territory scenarios and compare them

Switch Between MarketsPremium

Optimize each market individually and quickly switch between them

Territory AlignmentPremium

Create fair and balanced territories that eliminate overlap, maximize coverage, and meet business goals

Territory OptimizationPremium

Optimize territory alignment for efficiency and coverage

Weighted & Custom MetricsPremium

Use weighted and custom metrics for territory alignment

Territory Insights(20)

Bubble Maps

Easily visualize the magnitude of one location's data relative to another

Chart Reports

Generate variety of charts like bar, line, or pie charts based on geography or territory model

Compare Reports

Compare two reports side by side

Dynamic Reports

Get a report based on the current time period

Export Reports

Export reports as PDF and XLS

Filtered or Lassoed Area Insights

Quickly see zip/postal code count, population, square miles, and company count

Heat Maps

See customer data distributed across a geographic area to determine where to increase efforts

Magic Wall/Territory Pop Outs

Pop out a single territory to see performance metrics and various map visualizations

Manager's Dashboard

Quickly see your territory map next to model and quarterly stats

Model Stats

See total territories, total zip/postal codes, total accounts, total revenue and best performing territory

Pie Chart

See accounts per territory and zip/postal codes per territory in a pie chart

Quarterly Stats

See average revenue per territory, number of accounts, and number of reps compared to prior quarter

Rich Maps

Map topography with metric data to uncover insights

Sales Cycle View

Drill down from charts to get details on accounts, assignments, open deals, won deals, lost deals

Save Reports

Save a report based on a current or custom time period

See Your Best Performing Territory

See your best performing territory in terms of revenue, travel time, and optimization %

Side by Side Territory View

Use territory pop outs to see and compare two territories side by side

Snapshot Reports

Get a report based on a custom time period

Territory Graphs

View travel time, revenue, number of accounts, or zip/postal codes for a specific territory over the past year

Thematic Maps

See a map focused on a specific theme or metric

Territory Mapping(14)

Create Your Own KPIs

Add operators to metrics to create your own formulas and KPIs

Filter Your List View

Filter your territory list according to zip/postal code or accounts

Geographic & Rule Based Filters

Apply geographic or rule-based filters to drill down to a specific area or set of accounts

List View of Territories

View a list of territories next to your map and quickly search and toggle to individual territory

Map Custom Metrics

Map the KPIs or custom metrics that matter to you

Map Demographic Data

See demographic data like zip/postal codes, population, age, gender mapped against territories

Point Clustering & Declustering

Manually or automatically cluster or decluster points on map based on account concentration

Radius

Create a radius from a particular point on your map calculated by distance

Search Lists

Search drill-down lists to quickly find an account

See Your CRM View of Your Territories

Import the territories in your CRM and view them on a map

Set Constraints

Bound the areas or metrics you want to see on your map

Update Account Details in Your CRM

Manually change account details and send updates back to your CRM

View Territories from Excel

View territories assigned in Excel on a map

View Your Territories from Badger Maps

Import territories assigned in Badger Maps

Pricing

Business

$58/mo billed annually or $69/mo monthly
  • Standard CRM integration
  • Up to 2,000 records/accounts per license
  • Lead generation (unlimited searches; view up to 20 new leads on map)
  • Automated, customizable forms connected to your CRM
  • Automated activity/call reports & analytics
  • Phone & chat support
  • Sales mapping & route planner
  • Route optimization with up to 120 stops
  • Native mobile apps on Android & iOS
  • Mobile front-end for all leading CRMs
  • Unlimited CRM records
  • AI-powered customer visit recommendations
  • Customized data set-up
  • Talk-to-text notes with photos
  • Follow-up reminders
  • Mileage tracking & reports
  • Manager view & team hierarchies with roles & permissions
  • Account assignment & reassignment
  • Personalized 1:1 & team training
  • API/Developer key access
  • Up to 30 custom fields
  • One object, one activity
  • One related object
  • Limited UI customization
  • Integrations for teams of 2 or more
  • Location & time stamped activity reports
  • Customizable forms with conditional fields
  • HTTPS with SSL/TLS encryption
  • HIPAA compliance & support
  • SSO with SCIM support
  • Brute-force protection
  • Password complexity requirements
  • Backups retained for up to 12 months
  • Video training & knowledgebase

Badger Align

$20/mo per territory, billed annually
  • Territory creation
  • Territory alignment
  • Weighted & custom metrics
  • Territory optimization
  • CRM integration
  • Scenario planning
  • Legacy & core account exclusions

Badger Lead Routing

$16/mo per rep, billed annually or $18/mo monthly
  • Territory-based lead assignment
  • Object routing (accounts, contacts, opportunities)
  • Address to territory matching
  • Assignment rules
  • CRM integration
  • Lead notifications

Enterprise

Popular
$95/mo billed annually or $109/mo monthly
  • Advanced CRM integration
  • Up to 10,000 records/accounts per license
  • Enhanced lead generation (unlimited searches; view up to 60 new leads on map)
  • Customizable forms with conditional fields
  • Location & time stamped activity reports
  • Dedicated account manager & support
  • Everything in Business plan plus
  • SSO with SCIM support
  • HIPAA compliance & support
  • Sales mapping & route planner
  • Route optimization with up to 120 stops
  • Native mobile apps on Android & iOS
  • Mobile front-end for all leading CRMs
  • Unlimited CRM records
  • AI-powered customer visit recommendations
  • Customized data set-up
  • Talk-to-text notes with photos
  • Follow-up reminders
  • Mileage tracking & reports
  • Manager view & team hierarchies with roles & permissions
  • Account assignment & reassignment
  • Team collaboration
  • Personalized 1:1 & team training
  • Video training & knowledgebase
  • Phone & chat support
  • API/Developer key access
  • Unlimited custom fields
  • Unlimited objects, unlimited activities
  • Unlimited related objects
  • Highly customizable UI
  • Integrations for teams of 2 or more
  • HTTPS with SSL/TLS encryption
  • SSO with SCIM support
  • Brute-force protection
  • Password complexity requirements
  • Backups retained for up to 12 months
  • Deployment and onboarding assistance

Cost Calculator

Keep Paying Badger Maps

Monthly$18/mo
Yearly$216/yr
5-Year Total$1.1k

Build It Yourself

Est. Build Time~25 hrs
Hosting$20/mo
DifficultyModerate

Total Cost Comparison

1 Year
SaaS
$216
DIY
$240
3 Years
SaaS
$648
DIY
$720
5 Years
SaaS
$1.1k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 169 features at moderate complexity.

Build vs Buy

Should you build a Badger Maps alternative or buy the subscription? Estimate based on 169 features.

Buy Badger Maps

Better Value
Monthly cost$180/mo
3-year total$6,480
Time to deployDays

Build Your Own

Development cost$204,000
Maintenance$3,060/mo
3-year total$314,160
Dev time~17 months

Buying Badger Maps saves ~$307,680 over 3 years vs building.

Estimates based on 169 features and a BuildScore of 3/5. Actual costs vary.