Replacement Guide

How to Build Your Own Badger Maps

Replace Badger Maps with a custom build. A route planner & field sales assistant in one

1-2 Weeks
169 features0 integrations1-2 weeks

Estimated Timeline

Based on 169 features at 1-2 Weeks difficulty, expect about 1-2 weeks with AI-assisted development.

1
Planning & architecture
1-2 days
2
Core features (Phase 1)
3-4 days
3
Advanced features (Phase 2)
3-4 days
4
Testing & deployment
1-2 days

Recommended Tech Stack

Next.js 14

Full-stack React framework with API routes and server components

Supabase

PostgreSQL database, auth, and real-time subscriptions

Tailwind CSS

Utility-first styling for rapid UI development

Key Features to Replicate

Top features across 8 categories. See all 169 features

Territory Insights(20 features)

Bubble Maps

Easily visualize the magnitude of one location's data relative to another

Chart Reports

Generate variety of charts like bar, line, or pie charts based on geography or territory model

Compare Reports

Compare two reports side by side

Dynamic Reports

Get a report based on the current time period

Export Reports

Export reports as PDF and XLS

+15 more in this category

Territory Alignment(17 features)

Apply Weights to Your MetricsPremium

Optimize for certain metrics by applying weights to the metrics you want to prioritize

Auto Generate Optimized TerritoriesPremium

Automatically create a territory model by setting number of territories and optimizing for desired metrics

Badger AlignPremium

Create and align territories that maximize coverage and minimize overlap with the click of a button

Create Territories from Your Geo-LibraryPremium

Create territories from zip/postal codes, states, county names, or other geo-library areas

Create Territories with the Lasso ToolPremium

Create territories with the lasso tool to include all zip codes or postal codes within lassoed area

+12 more in this category

Integrations(16 features)

2-Way, Real-Time & Native CRM Integrations

Get real-time, bi-directional updates by connecting directly to full featured CRMs like Salesforce, HubSpot, and others

Add Records to CRM Views or Lists

Add records to your CRM views or lists

Adjustable Address Mapping

Pick fields to serve as the object's address

Advanced CRM IntegrationPremium

Advanced CRM integration with additional capabilities

Advanced Integration: Multiple ObjectsPremium

Sync Badger with multiple objects in your CRM like Accounts, Contacts, and Opportunities

+11 more in this category

Routing(16 features)

AI SuggestionsAI

Get suggestions of whom to visit near your route

AI-powered Customer Visit RecommendationsAI

Intelligent recommendations for customer visits based on location and route

Apple CarPlay

Put Badger Maps on your car display to navigate to all your stops

Default Start & End Locations

Set defaults for where you start and end your day

Export Route to GPX

Push individual stops or entire route to a GPX file

+11 more in this category

Territory Mapping(14 features)

Create Your Own KPIs

Add operators to metrics to create your own formulas and KPIs

Filter Your List View

Filter your territory list according to zip/postal code or accounts

Geographic & Rule Based Filters

Apply geographic or rule-based filters to drill down to a specific area or set of accounts

List View of Territories

View a list of territories next to your map and quickly search and toggle to individual territory

Map Custom Metrics

Map the KPIs or custom metrics that matter to you

+9 more in this category

Sales Mapping(13 features)

Bulk Import, Export, or Delete Data

Authorized users can manage data and export data as CSV

Colorize Accounts on Map

Colorize accounts according to custom data fields like next steps, last order date to make key accounts stand out

Create a Radius

Set a radius around a point to see all records within a given area

Create Custom Fields

Use any data field to segment customer data including business type, product lines, last order date, sales stage

Drop a Pin

Create a new account or other record type by dropping a pin on the map

+8 more in this category

Team Management(11 features)

Account Assignment & Reassignment

Assign and reassign accounts to team members

Assign Accounts/Pins

Generate verifiable mileage reports and assign pins to reps

Create, Assign & Reassign Routes

Create or take an existing route and assign it to a new rep

Custom Views

Ensure each person in your org only sees what you want them to see

Hierarchies & Permissions

Define hierarchies and grant hierarchy-based permissions, or respect your CRM's existing permissions

+6 more in this category

Data Collection(10 features)

Conditional Activity

Customize conditional fields that get triggered when you check-in to an account

Contact Management

Manage contact information and details

CSV/Excel Contact Import

Import contacts from CSV or Excel files

Customizable Forms with Conditional FieldsPremium

Create forms with fields that conditionally appear based on responses

Edit Account/Customer Data from Field

Edit and update account or customer information directly from the field

+5 more in this category

Cost Calculator

Keep Paying Badger Maps

Monthly$18/mo
Yearly$216/yr
5-Year Total$1.1k

Build It Yourself

Est. Build Time~25 hrs
Hosting$20/mo
DifficultyModerate

Total Cost Comparison

1 Year
SaaS
$216
DIY
$240
3 Years
SaaS
$648
DIY
$720
5 Years
SaaS
$1.1k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 169 features at moderate complexity.

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