How to Build Your Own Badger Maps
Replace Badger Maps with a custom build. A route planner & field sales assistant in one
Build Difficulty: 3/5
Plan for 1-2 weeks of building with AI assistance
Estimated Timeline
Based on 169 features at 1-2 Weeks difficulty, expect about 1-2 weeks with AI-assisted development.
Recommended Tech Stack
Full-stack React framework with API routes and server components
PostgreSQL database, auth, and real-time subscriptions
Utility-first styling for rapid UI development
Key Features to Replicate
Top features across 8 categories. See all 169 features
Territory Insights(20 features)
Easily visualize the magnitude of one location's data relative to another
Generate variety of charts like bar, line, or pie charts based on geography or territory model
Compare two reports side by side
Get a report based on the current time period
Export reports as PDF and XLS
+15 more in this category
Territory Alignment(17 features)
Optimize for certain metrics by applying weights to the metrics you want to prioritize
Automatically create a territory model by setting number of territories and optimizing for desired metrics
Create and align territories that maximize coverage and minimize overlap with the click of a button
Create territories from zip/postal codes, states, county names, or other geo-library areas
Create territories with the lasso tool to include all zip codes or postal codes within lassoed area
+12 more in this category
Integrations(16 features)
Get real-time, bi-directional updates by connecting directly to full featured CRMs like Salesforce, HubSpot, and others
Add records to your CRM views or lists
Pick fields to serve as the object's address
Advanced CRM integration with additional capabilities
Sync Badger with multiple objects in your CRM like Accounts, Contacts, and Opportunities
+11 more in this category
Routing(16 features)
Get suggestions of whom to visit near your route
Intelligent recommendations for customer visits based on location and route
Put Badger Maps on your car display to navigate to all your stops
Set defaults for where you start and end your day
Push individual stops or entire route to a GPX file
+11 more in this category
Territory Mapping(14 features)
Add operators to metrics to create your own formulas and KPIs
Filter your territory list according to zip/postal code or accounts
Apply geographic or rule-based filters to drill down to a specific area or set of accounts
View a list of territories next to your map and quickly search and toggle to individual territory
Map the KPIs or custom metrics that matter to you
+9 more in this category
Sales Mapping(13 features)
Authorized users can manage data and export data as CSV
Colorize accounts according to custom data fields like next steps, last order date to make key accounts stand out
Set a radius around a point to see all records within a given area
Use any data field to segment customer data including business type, product lines, last order date, sales stage
Create a new account or other record type by dropping a pin on the map
+8 more in this category
Team Management(11 features)
Assign and reassign accounts to team members
Generate verifiable mileage reports and assign pins to reps
Create or take an existing route and assign it to a new rep
Ensure each person in your org only sees what you want them to see
Define hierarchies and grant hierarchy-based permissions, or respect your CRM's existing permissions
+6 more in this category
Data Collection(10 features)
Customize conditional fields that get triggered when you check-in to an account
Manage contact information and details
Import contacts from CSV or Excel files
Create forms with fields that conditionally appear based on responses
Edit and update account or customer information directly from the field
+5 more in this category
Cost Calculator
Keep Paying Badger Maps
Build It Yourself
Total Cost Comparison
DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 169 features at moderate complexity.