Amazon Simple Email Service (Amazon SES)

aws.amazon.com/ses
Email Marketing
Weekend Project

Optimize your email communication with reliable, scalable, and secure solutions that ensure compliance and efficiency at competitive prices

How to Replace Amazon Simple Email Service (Amazon SES)

Overview

Amazon SES is a cloud-based email service provider that integrates into any application for high-volume email automation. It supports sending transactional emails, marketing emails, and newsletters with a pay-as-you-go pricing model. The service handles over a trillion emails annually and includes deliverability tools, IP management, and compliance features.

Features

28 features across 15 categories

Add-ons(1)

Email Add-OnsPremium

Various add-on solutions available for email processing and management

Analytics & Reporting(1)

Sender Statistics Reports

Reports on sender statistics and email deliverability metrics to help businesses optimize email performance

Also in: Ivanti, Ramp, Stampli

Automation(1)

Transactional Email Automation

Automate transactional messages including purchase notifications, shipping updates, order status, and policy change notices

Also in: monday.com, Notion, Airtable

Configuration(1)

Multiple IP Deployment Options

Supports dedicated, shared, or owned IP addresses for email sending

Core Functionality(3)

High-Volume Email Sending

Send high-volume email campaigns and manage incoming emails at scale, transacting more than a trillion emails annually

Inbound Email

Receive and manage incoming emails with volume-based pricing

Outbound Email

Send emails with pricing based on volume sent

Cost Management(1)

Data Transfer Management

Monitor and manage data transfer costs for outbound email and attachments

Data Quality(2)

Auto ValidationPremium

Automatic email validation with configurable validation thresholds

Email ValidationPremium

Validate email addresses before sending with per-validation pricing

Deliverability(2)

Email Deliverability Tools

Reach more customers' inboxes as a trusted sender with email deliverability tools and IP management

Virtual Deliverability ManagerPremium

Inbox deliverability optimization tool with volume-based pricing tiers

Email Management(5)

Authenticated Ingress Endpoint

Receive emails from credentialed senders with complimentary setup

Mail ManagerPremium

Simplify complex email setup with ability to protect and automate incoming emails and send emails with security and compliance control

Mail Manager - ArchivingPremium

Archive emails for storage and searching with per-GB ingestion and monthly storage fees

Mail Manager - Email ProcessingPremium

Process emails through Mail Manager for inbound receiving or outbound sending

Mail Manager - Open Ingress EndpointPremium

Receive emails directly to your domain with exclusive resources

Enterprise(1)

TenantsPremium

Multi-tenant support with per-tenant monthly and per-email pricing

Infrastructure(4)

Bring Your Own IP Addresses (BYOIP)Premium

Use IP addresses you own to send email through Amazon SES with per-IP monthly fees

Dedicated IP Addresses - ManagedPremium

Use managed dedicated IPs with tiered pricing based on sending volume

Dedicated IP Addresses - StandardPremium

Lease dedicated IP addresses with per-IP monthly pricing

Global EndpointsPremium

Send emails through multi-region endpoints with additional per-message pricing

Integration(3)

Amazon Connect Email IntegrationPremium

Email capabilities integrated with Amazon Connect based on configuration

Amazon WorkMail IntegrationPremium

Streamline communications with a secure, managed business email and calendar service

Application Integration

Configure Amazon SES within business applications to deliver transactional and promotional messages

Marketing(1)

Marketing Email Campaigns

Create and send targeted marketing campaigns, newsletters, promotional offers, and engaging content globally

Professional Services(1)

Deliverability Expert ServicesPremium

Professional consultation to improve deliverability rates with actionable recommendations and industry expertise

Security & Compliance(1)

SPF, DKIM, and DMARC Support

Sending authorization through industry-standard email authentication technologies

Pricing

Free Tier

Popular
Free
  • Up to 3,000 message charges per month for 12 months
  • Includes outbound emails, inbound emails, and Virtual Deliverability Manager processing
  • Access to all core features during free tier period

Pay-As-You-Go

Custom
  • Outbound email: $0.10 per 1,000 emails
  • Inbound email: $0.10 per 1,000 emails
  • Email Validation: $0.01 per validation
  • Data charges for attachments: $0.12 per GB
  • No subscriptions, no minimum charges, no contracts

Dedicated IP - Standard

$24.95/mo per IP
  • Dedicated IP address for sending
  • Standard IP management
  • Pay per IP address monthly

Dedicated IP - Managed

$15/mo base + usage
  • Managed dedicated IP addresses
  • $15 base monthly fee per account
  • Tiered usage pricing: $0.08/1K emails (0-10M), $0.04/1K emails (10-50M), $0.02/1K emails (50-100M)

Mail Manager - Basic

$50/mo per endpoint
  • Open ingress endpoint: $50 per month per endpoint
  • Email processing: $0.15 per 1,000 emails
  • Incoming mail chunks: $0.09 per 1,000 chunks

Mail Manager - Archiving

$2 ingestion + $0.19 storage
  • Archiving ingestion: $2 per GB of emails
  • Archiving storage: $0.19 per GB per month
  • Email search and audit capabilities

Virtual Deliverability Manager

$0.07/1K emails
  • Tiered pricing: $0.07/1K emails (0-10M), $0.05/1K emails (10-100M), $0.02/1K emails (>100M)
  • Query pricing: $0.0005 per 1,000 queries (first 5,000 queries free)
  • Inbox deliverability optimization

Bring Your Own IP (BYOIP)

$24.95/mo per IP (min 256 IPs)
  • Use your own IP address range
  • $24.95 per month per IP address
  • Minimum 256 IP addresses required ($6,387.20/month minimum)

Deliverability Expert Services

Custom
  • 3-month engagement with DES experts
  • Actionable recommendations and consultation
  • Template review, list management, and targeting strategy
  • Personalized report with deliverability improvements

Global Endpoints

$0.03/1K emails
  • Multi-region email sending
  • $0.03 per 1,000 emails (on top of base sending price)

Cost Calculator

Keep Paying Amazon Simple Email Service (Amazon SES)

Monthly$15/mo
Yearly$180/yr
5-Year Total$900

Build It Yourself

Est. Build Time~2 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 Year
SaaS
$180
DIY
$240
3 Years
SaaS
$540
DIY
$720
5 Years
SaaS
$900
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 28 features at very easy complexity.

Build vs Buy

Should you build a Amazon Simple Email Service (Amazon SES) alternative or buy the subscription? Estimate based on 28 features.

Buy Amazon Simple Email Service (Amazon SES)

Better Value
Monthly cost$150/mo
3-year total$5,400
Time to deployDays

Build Your Own

Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Buying Amazon Simple Email Service (Amazon SES) saves ~$13,080 over 3 years vs building.

Estimates based on 28 features and a BuildScore of 5/5. Actual costs vary.

Integrations

5 known integrations

Amazon ConnectAmazon EC2Amazon S3Amazon WorkMailTrend Micro Add On