Wix eCommerce

wix.com/ecommerce
E-commerce
Few Days

Build An eCommerce Site - Start selling immediately. Grow without limits.

How to Replace Wix eCommerce

Overview

Wix eCommerce is an AI-powered platform that enables users to build, run, and scale online stores with no coding required. It provides a complete suite of tools for storefront design, product management, payments, shipping, marketing, and analytics all in one unified dashboard.

Features

74 features across 19 categories

AI(5)

AI Image CreatorAI

Create personalized image content for your online store by providing a prompt and applying your preferred image style

AI Image EditorAI

Remove unwanted objects and backgrounds from product images to make product pictures perfect

AI Product DescriptionsAI

Generate unique AI product descriptions to uplift conversions and SEO performance

AI Product RecommendationsAI

Increase average order value with AI-powered related products sections at checkout

Twik AI-powered Site PersonalizationAI

Smart AI engine that shows store visitors personalized product arrangements tailored to their shopping habits with 12% average revenue uplift

Also in: monday.com, Notion, Airtable

Analytics(6)

Business Insights

Monitor store performance and review sales success with integrated analytics dashboard analyzing revenue, marketing, customers and top products

Business Reports

Send detailed reports to stakeholders like investors or accounting firms and export to CSV files

Custom Reports

Create custom business reports showing important data including revenue breakdowns and customer behavior

Google Analytics Integration

Learn how visitors behave in your store with automatic event tracking for product clicks, add to cart and purchases

Top Products Monitor

Review which items are best and worst performers based on quantity sold, revenue earned and views

Traffic Reports

Learn how much traffic your site gets, how visitors find your store and view their specific referral points

Also in: Hugging Face, Notion, Smartsheet

Automation(1)

Smart Business Automations

Streamline workflow with custom business automations including automated reminders and triggered actions for your team

Also in: monday.com, Notion, Airtable

Cart & Checkout(4)

Abandoned Cart Recovery

Send automated emails encouraging shoppers to complete purchases and offer related products

Cart & Checkout

Convert shoppers to customers with a streamlined, secure checkout process including express checkout option

Express Checkout

Send customers straight to checkout with standalone Pay buttons anywhere on the site to instantly accept payments

Integrated Members Area

Create a loyal customer base with exclusive member accounts including wishlists, order history, forum access and express checkout

Content(2)

Extensive Media Library

Access a free library of 1M high-resolution images from Unsplash and exclusive videos from Wix

Robust Blog Platform

Engage customers with a blog featuring scheduled posts, multiple contributors and social sharing

Also in: Squarespace, Hunter, Notion

Customer Management(1)

Customer Profiles

Gain insight into your customer base by reviewing order history, shopping habits and contact information

Also in: Jobber, QuickBooks, Setmore

Design & Customization(3)

500+ Professional Templates

Choose from over 500 stunning, fully customizable eCommerce templates tailored for high-converting mobile and web stores

Drag-and-Drop Website Editor

No-code editor allowing users to build unique eCommerce websites quickly and easily without hiring developers

Mobile-Optimized Storefront

Advanced built-in mobile editor ensures your online store looks great on any device including desktop, tablet and mobile

Domain & Hosting(2)

Custom Domain Name

Get a free domain name for one year with select plans or quickly connect an existing domain

Secure Hosting

Multi-cloud eCommerce hosting with free SSL certificate that ensures fast loading times and handles up to 750 simultaneous transactions per second

Also in: Kreezalid, Wix

Fulfillment(2)

Hassle-Free Fulfillment

Simplify storage and fulfillment by connecting with third-party solutions and warehousing services like ShipBob

Smooth Refund Process

Monitor and handle refunds with ease by canceling orders and issuing partial or full refunds from the dashboard

Integrations & Extensibility(2)

Open APIs

Extend the platform with flexible technology by connecting custom tools to create solutions from ERPs to fulfillment services

Velo by Wix

Create custom solutions with open APIs and development capabilities for advanced integrations

Internationalization(2)

Global eCommerce Business

Translate your store into 90+ languages with Wix Multilingual and optimize all translated sites for SEO

International Sales

Take your eCommerce website to international markets with 80+ trusted payment providers around the world

Inventory(2)

Catalog & Inventory Management

Manage store catalog and inventory smoothly with open APIs to connect preferred inventory tools and keep everything synced

Multichannel Inventory Management

Manage and sync entire inventory across all sales channels, monitor stock levels and track top products

Marketing & SEO(10)

Branded Marketing Campaigns

Draw customers back with unique email marketing campaigns using customizable branded templates

Built-in SEO Tools

Boost discoverability and drive organic traffic with actionable SEO setup plans and Google indexing in seconds

Customer Loyalty & Engagement

Engage your audience with native marketing solutions including newsletters, blog, live chat and loyalty programs

Discounts & Coupons

Attract customers with coupons for free shipping, discounted prices, percentages and 1+1 sales

Email Marketing Campaigns

Attract repeat customers with automated email campaigns using beautiful templates and automatically triggered promotions

Facebook & Instagram Ads

Target the right shoppers with automated ads on Facebook and Instagram with audience targeting and A/B testing

Gift Cards

Offer digital gift cards to improve sales and bring in new shoppers while increasing average order value

Lead Generation

Convert visitors into shoppers with customizable forms to collect contact details and feedback

Product Reviews

Build brand trust by allowing shoppers to share reviews about products and customer experience

Social Posts

Create and share branded content on Facebook, Instagram, Pinterest, Twitter and more

Mobile(1)

Wix Owner App

Manage your business on the go with mobile solution to add products, fulfill orders, track inventory and get sales notifications

Payments(13)

50+ Secure Payment Gateways

Choose from dozens of leading payment gateways including Wix Payments, PayPal, Stripe, Square and more

80+ Payment Gateways

Connect Wix Payments or choose from 80+ leading payment gateways worldwide

Automated Sales Tax

Get automated sales tax calculation with the most current, geo-specific tax rates from Avalara for every transaction worldwide

Built-in Chargeback & Refund Tools

Swiftly respond to refunds and chargebacks with a convenient integrated chargeback dispute tool

Buy Now, Pay Later (BNPL)

Get paid upfront while empowering shoppers to buy now and make affordable payments over time

Competitive Processing Rates

Get fixed payment processing rates for your business with transparent pricing on all credit card transactions

Currency Converter

Let customers browse your shop in their local currencies worldwide with hassle-free currency display options

Debit/Credit Card Payments

Instantly accept secure credit and debit card payments from all major brands including Visa and American Express

Flexible Payment and Billing

Build customer loyalty and earn residual revenue by offering one-time and recurring payments including memberships and subscriptions

Online & In-App Payment

Allow customers to pay from any device via credit card, digital wallets, bank transfers and more on your site or Wix Owner App

Personalized Payout Schedule

Get paid directly to your bank account with flexible payout cycles including daily, weekly or monthly options

Wix Payments

Native payment solution to instantly accept major debit/credit cards and other popular payment methods

Wix Point of Sale (POS)

Sell online and in person with powerful POS solution to manage inventory, sales, orders, payments and customer profiles

Products(9)

Digital Goods

Offer digital products like music files, eBooks, online courses, images or gift cards for instant customer download

Dropshipping

Create a dropshipping store with ready-to-sell products through Wix or third-party apps with suppliers handling fulfillment

Import/Export Products

Easily create and share product lists by importing and exporting CSV files or using apps like Cart2Cart for seamless migration

Multiple Product Variants

Sell different variations of products with customizable colors, materials, sizes, weight, price and stock

Print on Demand

Add designs to hundreds of high-quality products and let suppliers ship custom merchandise directly to customers

Product Catalog Management

Add up to 50,000 products and manage them seamlessly from the dashboard with the ability to make changes at any time

Product Imagery

Add multiple high-resolution images and videos for each product to showcase variations, scale and usage

Product Organization

Arrange products by category, style, sale and more, creating collections that help customers easily browse and shop

Subscriptions

Create and manage recurring products and sell subscriptions to generate steady revenue streams

Sales Channels(2)

Marketplace Integration

Reach shoppers on Google Shopping, eBay, Etsy, Amazon, Facebook, Instagram, TikTok and Wish from one dashboard

Multichannel Sales

Sell on your website, in-store with Wix Retail POS, on-the-go with Wix Mobile POS, and on marketplaces all synced to one dashboard

Security(2)

Free SSL Certificate

Protect your store and customers with a free 256-bit SSL certificate and advanced end-to-end encryption

PCI DSS Level 1 Compliance

Top-tier security fully managed by experts using threat prevention and real-time detection

Shipping(5)

Custom Shipping Rates

Set shipping rates by region, category, weight and price range or create flat rate shipping rules

Delivery & Curbside Pickup

Let customers choose delivery to doorstep or in-person store pickup for their orders

Discounted Shipping Rates

Get automatically reduced shipping costs from popular carriers like USPS or integrate with Shippo for international carriers

Free Shipping

Boost sales by offering customers free shipping above a set price point or with dedicated coupons

Streamlined Shipping

Handle shipping and print labels for all orders from a single dashboard with access to leading domestic and international shipping services

Pricing

Free Plan

Free
  • Free to start and build website
  • Free hosting
  • Free domain for one year with select plans
  • Drag-and-drop editor
  • Access to templates

Business Basic

$27/month

Business Unlimited

$159/month

Cost Calculator

Keep Paying Wix eCommerce

Monthly$27/mo
Yearly$324/yr
5-Year Total$1.6k

Build It Yourself

Est. Build Time~8 hrs
Hosting$20/mo
DifficultyEasy

Total Cost Comparison

1 YearSave $84
SaaS
$324
DIY
$240
3 YearsSave $252
SaaS
$972
DIY
$720
5 YearsSave $420
SaaS
$1.6k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 74 features at easy complexity.

Build vs Buy

Should you build a Wix eCommerce alternative or buy the subscription? Estimate based on 74 features.

Buy Wix eCommerce

Better Value
Monthly cost$270/mo
3-year total$9,720
Time to deployDays

Build Your Own

Development cost$60,000
Maintenance$900/mo
3-year total$92,400
Dev time~5 months

Buying Wix eCommerce saves ~$82,680 over 3 years vs building.

Estimates based on 74 features and a BuildScore of 4/5. Actual costs vary.

Integrations

19 known integrations

AmazonAvalaraCart2CarteBayEtsyFacebookFetchyGoogle AnalyticsGoogle ShoppingInstagramPayPalShipBobShippoShipStationSquareStripeTikTokUnsplashWish