REDX

redx.com
CRM
Weekend Project

Find Your Next Listing - Lead Generation Platform Built for Real Estate Agents & Teams

How to Replace REDX

Overview

REDX is an all-in-one real estate prospecting platform that provides high-intent seller leads, marketing tools, and expert training to help agents and teams close more deals. The platform connects agents with motivated sellers through multiple channels including calls, social media, and direct mail, while offering data-driven insights and automation tools to maximize conversion rates.

Features

34 features across 10 categories

CRM(1)

Vortex® CRM

Lead management software integrated with REDX platform for contact and lead organization

Also in: monday.com, Setmore, HubSpot

Communication & Outreach(6)

Multi-Line Power Dialer (3 Lines)Premium

Triple-line dialer for high-volume prospecting, maximizing conversations per session

Power DialerPremium

Single-line and multi-line calling system to connect with more homeowners efficiently, supporting up to 300 leads per hour

Queue AutomationPremium

Call queue management for efficient contact handling

Single-Line Power DialerPremium

Single-line calling automation for individual agents and smaller teams

Spam Free Dialing

Advanced settings prevent phone numbers from being flagged as spam

Voicemail DropPremium

Pre-recorded voicemail automation that plays while agent talks to other contacts

Compliance & Security(2)

DNC Protection

Automatically checks numbers against the Do Not Call list to ensure compliance

TCPA Compliance Tools

Built-in compliance features to meet TCPA regulations and DNC requirements

Content & Education(1)

Newsletter Subscription

Subscribe to REDX newsletter with real estate business growth content

Data & Analytics(4)

Homeowner Data

Detailed homeowner information including demographics and property details

Market Stats

Market intelligence and statistical data for targeted areas

Plus Insights™

Enhanced data points including home insights, market insights, owner demographics, and lifestyle/interest data

Skip Tracing

Ethical contact information location through legitimate public records and databases

Also in: SpyFu, Liftoff, Liftoff

Lead Products(5)

Expired Leads (Cancelleds)

Access to homeowners whose listings expired, with 43% relist and sell rate with an agent

For Rent By Owner (FRBO) Leads

Vacant rental properties and landlords ready to cash out, listed at 8% per year

For Sale By Owner (FSBO) Leads

Contact information for homeowners selling without agent assistance, with 38% listing rate and 88% agent usage

GeoLeads™ (Circle Prospecting)

Target homeowners in specific neighborhoods at the click of a button for hyper-local marketing

Pre-Foreclosure Leads

Contact information for homeowners who defaulted on mortgages with 15% list rate and motivated sellers

Marketing Tools(6)

Ad BuilderPremium

Create and launch targeted Facebook and Instagram ads using lead lists with real-time data syncing

Brand BuilderPremium

Professional social media management and content creation tools

DIY Mailers

Self-service direct mail capabilities for agents to create and send mailings

Done-For-You PostcardsPremium

Fully managed postcard service with templates and distribution

Postcards & Direct MailPremium

Send targeted mailers to preferred leads with built-in conversion-focused templates

Social Media AdsPremium

Turn lead lists into custom audiences on Facebook and Instagram with built-in ad builder

Reporting & Analytics(2)

Call TrackingPremium

Track and monitor call activity and conversions

Real-Time Performance Monitoring

Track team activity and results to maximize efficiency and measure ROI

Also in: LastPass, Chili Piper, Bitwarden

Team Management(3)

REDX TeamsPremium

Dedicated platform for team leaders, brokerages, and ISA managers to manage multiple agents and scale operations

Seamless Lead Distribution

Share and assign leads across team members for coordinated prospecting

Team-Wide Dialing

Every team member gets their own dialer to prospect simultaneously

Training & Education(4)

3-Day BootcampPremium

Intensive 3-day training program teaching exact strategies top agents use to convert leads

Expert Training & Scripts

Access to prospecting scripts and strategies from industry experts

In-Depth Tech Training

Hands-on support from customer success team for setup and tool maximization

REDX University

Free training platform with dozens of hours of content for every lead type and strategy

Pricing

Build Your Own

$60/mo per lead type
  • Choose individual lead types
  • Custom pre-skip traced leads
  • Plus Insights™ (Market stats, Owner demographics, Property details, Lifestyle/interest insights)

REDX Core

$199/mo
  • All five core lead types (Expireds, FSBOs, GeoLeads™, FRBOs, Pre-Foreclosures)
  • Plus Insights™
  • Skip tracing
  • Homeowner data
  • Market data
  • Access to Vortex® LMS
  • DIY Mailers
  • Done-For-You Postcards
  • Add additional users for $75/month

REDX Connect

Popular
$298/mo
  • All REDX Core features
  • Ad Builder
  • Facebook/Instagram ad campaigns auto-synced to lists
  • Single-Line Power Dialer
  • Call automation (Voicemail Drop, Queue, Call Tracking)
  • Add additional users for $75/month

REDX Pro

$349/mo
  • All REDX Connect features
  • Multi-Line Power Dialer (3 Lines)
  • Call up to 300 leads/hour
  • Maximize conversations per session
  • Add additional users for $75/month

Cost Calculator

Keep Paying REDX

Monthly$60/mo
Yearly$720/yr
5-Year Total$3.6k

Build It Yourself

Est. Build Time~3 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 YearSave $480
SaaS
$720
DIY
$240
3 YearsSave $1.4k
SaaS
$2.2k
DIY
$720
5 YearsSave $2.4k
SaaS
$3.6k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 34 features at very easy complexity.

Build vs Buy

Should you build a REDX alternative or buy the subscription? Estimate based on 34 features.

Buy REDX

Better Value
Monthly cost$600/mo
3-year total$21,600
Time to deployDays

Build Your Own

Development cost$24,000
Maintenance$360/mo
3-year total$36,960
Dev time~2 months

Buying REDX saves ~$15,360 over 3 years vs building.

Estimates based on 34 features and a BuildScore of 5/5. Actual costs vary.

Integrations

4 known integrations

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