Prezly

prezly.com
CRM
Weekend Project

PR Software For Modern Public Relations Management

How to Replace Prezly

Overview

Prezly is PR software that helps you publish professional press releases, send them to the right journalists, and keep your media work organized in one place. It enables teams to create press releases, pitch journalists, track coverage, and manage media relationships all within a unified platform.

Features

30 features across 8 categories

Analytics(6)

Analytics Dashboard

Measure the real impact of your newsroom, campaigns, and earned coverage

Coverage Reports

Share coverage report emails with your team

Coverage Tracking

Track opens, clicks, and newsroom visits

Email Tracking

Track opens, clicks, and deliverability in real-time

Media Coverage Collection

Collect and organize media coverage

Performance Reporting

View performance by contact, campaign, or press release

Also in: Hugging Face, Notion, Smartsheet

CRM(5)

Contact History

View full contact history and past coverage

Contact Notes and Tags

Add notes, tags, preferences, and enriched data to contacts

Contact Segmentation

Segment lists by topic, beat, or region

Media List Import

Import existing media lists into the platform

PR CRM

Know who's engaging with your stories and when to reach out

Also in: monday.com, Setmore, HubSpot

Collaboration(2)

Collaboration Tools

Collaborate with team members on PR work

Multi-Client Management

Use Prezly for multiple clients or brands

Also in: Notion, Airtable, Obsidian

Email(5)

Bounce Alerts

Get bounce alerts for invalid email addresses

Custom Email Address

Send campaigns from your own or a client's address

Email Campaign Embedding

Embed releases in email campaigns with one click

Personalized Email Campaigns

Send targeted, story-rich personalized bulk or 1-to-1 email campaigns

Reply Tracking

Track replies to your email campaigns

Also in: Insider CDP, Notion, WordPress.com

Localization(2)

AI-Powered LocalizationAI

Auto-translate content with AI-powered localization

Localization and Auto-TranslationsPremium

Multi-language support with auto-translations

Performance(1)

Fast Loading

Fast-loading press releases and newsrooms

Also in: Jira Service Management, Hugging Face, WordPress.com

Publishing(8)

Custom DomainPremium

Use your own domain for your newsroom

Mobile Optimization

Mobile-optimized press releases and newsrooms

Newsroom

Create your own media channel newsroom that grows visibility with every update

Press Release Publishing

Publish professional press releases that live in your newsroom

Rich Media Support

Add images, videos, buttons, and attachments to press releases

SEO Optimization

SEO-ready press releases and newsrooms for better search visibility

Unlimited Stories and Campaigns

Create unlimited press releases and email campaigns

White-Label NewsroomsPremium

White-label sites for agency clients

Also in: Later, Notion, Obsidian

Security(1)

Single Sign-OnPremium

Enterprise SSO support

Also in: Hugging Face, Notion, Airtable

Pricing

Essential

€80/month (20% off annually)
  • 1 site maximum
  • 1 user maximum
  • Up to 5,000 contacts
  • Awesome support
  • Unlimited stories & campaigns
  • Full Analytics
  • Prezly Branded
  • Single Language/Culture

Standard

Popular
€250/month (20% off annually)
  • 1 site included
  • 2 users included
  • Up to 10,000 contacts
  • Awesome support
  • Unlimited stories & campaigns
  • Full Analytics
  • White-label sites
  • Localisation and Auto-translations
  • Your own domain

Enterprise

Custom
  • Everything in Standard
  • Custom site and user limits
  • Premium Onboarding
  • 24/7 support, live training
  • Custom site layout
  • Single Sign-On
  • 99% Uptime SLA

Cost Calculator

Keep Paying Prezly

Monthly$80/mo
Yearly$960/yr
5-Year Total$4.8k

Build It Yourself

Est. Build Time~2 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 YearSave $720
SaaS
$960
DIY
$240
3 YearsSave $2.2k
SaaS
$2.9k
DIY
$720
5 YearsSave $3.6k
SaaS
$4.8k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 30 features at very easy complexity.

Build vs Buy

Should you build a Prezly alternative or buy the subscription? Estimate based on 30 features.

Buy Prezly

Monthly cost$800/mo
3-year total$28,800
Time to deployDays

Build Your Own

Better Value
Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Building could save ~$10,320 over 3 years.

Estimates based on 30 features and a BuildScore of 5/5. Actual costs vary.