How to Build Your Own Prezly
Replace Prezly with a custom build. PR Software For Modern Public Relations Management
Build Difficulty: 5/5
Build a working replacement in a weekend with AI tools
Estimated Timeline
Based on 30 features at Weekend Project difficulty, expect about One weekend with AI-assisted development.
Recommended Tech Stack
Full-stack React framework with API routes and server components
PostgreSQL database, auth, and real-time subscriptions
Utility-first styling for rapid UI development
Type-safe ORM for complex relational data models
Key Features to Replicate
Top features across 8 categories. See all 30 features
Publishing(8 features)
Use your own domain for your newsroom
Mobile-optimized press releases and newsrooms
Create your own media channel newsroom that grows visibility with every update
Publish professional press releases that live in your newsroom
Add images, videos, buttons, and attachments to press releases
+3 more in this category
Analytics(6 features)
Measure the real impact of your newsroom, campaigns, and earned coverage
Share coverage report emails with your team
Track opens, clicks, and newsroom visits
Track opens, clicks, and deliverability in real-time
Collect and organize media coverage
+1 more in this category
CRM(5 features)
View full contact history and past coverage
Add notes, tags, preferences, and enriched data to contacts
Segment lists by topic, beat, or region
Import existing media lists into the platform
Know who's engaging with your stories and when to reach out
Email(5 features)
Get bounce alerts for invalid email addresses
Send campaigns from your own or a client's address
Embed releases in email campaigns with one click
Send targeted, story-rich personalized bulk or 1-to-1 email campaigns
Track replies to your email campaigns
Collaboration(2 features)
Collaborate with team members on PR work
Use Prezly for multiple clients or brands
Localization(2 features)
Auto-translate content with AI-powered localization
Multi-language support with auto-translations
Performance(1 features)
Fast-loading press releases and newsrooms
Security(1 features)
Enterprise SSO support
Cost Calculator
Keep Paying Prezly
Build It Yourself
Total Cost Comparison
DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 30 features at very easy complexity.