Loops

loops.so
Email Marketing
Weekend Project

The email platform built for SaaS

How to Replace Loops

Overview

Loops is an email platform designed for modern software companies to send product, marketing, and transactional emails through one simple interface. It combines design-first approach with developer-friendly APIs and marketer-focused automation capabilities. Backed by Y Combinator, Loops emphasizes ease of use, deliverability, and brand consistency.

Features

19 features across 9 categories

Analytics(1)

Email Analytics

Track engagement metrics including open rates and segment performance

Also in: Hugging Face, Notion, Smartsheet

Automation(2)

Automation Loops

Build automated customer journeys from onboarding emails to engaging inactive users

Triggers

Start automation based on contact updates, events fired, or contacts added

Also in: monday.com, Notion, Airtable

Deliverability(3)

Bounce Doctor

Free tool to diagnose and resolve deliverability issues

Complete DNS Handling

Handles DMARC, DKIM, and other DNS configurations to ensure emails reach inbox safely and quickly

Intelligent QueueingAI

Automatic queueing system that optimizes email delivery by spacing out sending times, reducing spam risks and improving deliverability

Design(3)

Components

Create a component, update it in one place, and it updates everywhere

Polish

Polish your email with your branding

Themes

Save attributes in a single, reusable theme that anyone on your team can apply to any email

Also in: Squarespace, InVision, WordPress.com

Developer Tools(3)

API Integration

Simple integration with your stack including create contact, update contact, delete contact, send event, and send email capabilities

Node SDK

Simple integration with Node SDK with 30K+ weekly downloads

OpenAPI Specs

Quick integration with OpenAPI specifications available in JSON and YAML

Also in: Jobber, Hugging Face, 1Password

Email Composition(1)

Write

Craft emails like you're writing a document

Integrations(2)

Integrations

Loops integrates with thousands of platforms to sync contacts and trigger emails

Webhooks

Webhook support for triggering emails from external platforms

Also in: ReadMe, Hugging Face, Setmore

Personalization(2)

Personalize

Make emails relevant out of the box

Personalized Digests

Create personalized digest emails with dynamic content like plan type, pricing, and lifetime status

Also in: Insider CDP, Iterable, Calendly

Segmentation(2)

Audience Segmentation

Create dynamic audience segments that continually improve over time with multiple data sources

Refinement Rules

Refine audience with timers, branches, and audience filters

Pricing

Free

Free
  • Up to 1,000 subscribed contacts
  • All email types supported

Cost Calculator

Pricing data not available for Loops. Check their website for current pricing.

Build vs Buy

Should you build a Loops alternative or buy the subscription? Estimate based on 19 features.

Buy Loops

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$12,000
Maintenance$180/mo
3-year total$18,480
Dev time~1 months

Buying Loops saves ~$18,480 over 3 years vs building.

Estimates based on 19 features and a BuildScore of 5/5. Actual costs vary.

Integrations

10 known integrations