mParticle Analytics (formerly Indicative)
indicative.comBuild Difficulty: 5/5
Build a working replacement in a weekend with AI tools
Product Analytics for Data-Driven Teams
How to Replace mParticle Analytics (formerly Indicative)Overview
Features
27 features across 10 categories
Analytics(8)
Optimize acquisition strategies with customer insights
Build behavioral cohorts that pinpoint features and campaigns that engage and retain customers
Uncover obstacles and opportunities at every point of the customer experience from campaign conversions to product engagement
Discover the most common paths customers take through your product and towards conversion
Make data-driven decisions to improve feature adoption and eliminate points of friction
Visualize and optimize conversion and retention with a unique multipath funnel visualization
Maximize customer retention through data-driven insights
Identify how users engage with your product and where they drop off
Audience Management(5)
Reach a new set of users that share similar characteristics to existing customers
Use AI to create a goal-oriented audience based on predictive future behavior such as likelihood to purchase or risk of churn
Create dynamically-updated user segments for targeting and sync them to 80+ marketing or advertising tools
Ask, answer, and act on important questions about customers and their behaviors
Build as many audiences as needed without restrictions for personalization and optimization
Automation(1)
Orchestrate multi-step, multi-branch sequences to engage customers in the right channel at the right time
Compliance & Security(1)
Integrated privacy controls, data filters, and DSR federation to ensure compliance
Data Collection(2)
SDKs for collecting first-party event and user data from web, mobile, OTT, or hybrid apps
Collect first-party event and user data from web, mobile, OTT, or hybrid apps in real time
Data Enrichment(2)
Enrich user profiles with computed insights such as most frequently viewed item or average order value
Augment user profile data with AI-generated predictive context such as age and household income level
Data Integration(4)
Connect directly to your data warehouse, lake, CDP, website, or mobile app as data sources
Connect unlimited data sources and destinations without restrictions
Connect to multiple data warehouses without limits
Activate your warehouse data to build more complete customer profiles and enable deeper personalization
Data Management(2)
Create and enforce a schema to safeguard against bad or misformatted data with custom transformations
Custom configure your identity resolution to map your unique business needs and regulatory restrictions
Product Management(1)
No limits on the number of real-time products you can create
User Experience(1)
Perform analytics without SQL or writing code
Pricing
Enterprise (Custom)
Popular- ✓Access to all features
- ✓Unlimited real-time products
- ✓No monthly event or user caps
- ✓Unlimited data inputs and destinations
- ✓Unlimited data warehouse connections
- ✓Transparent, predictable costs
- ✓No overages or penalties
- ✓Unlimited Audiences
- ✓Real-Time Audiences
- ✓Predictive Audiences
- ✓Lookalike Audiences
- ✓Customer Journey Analytics
- ✓Predictive Attributes
- ✓Calculated Attributes
- ✓Journey Builder
- ✓Identity Resolution
- ✓Events API & Client-side SDKs
- ✓Warehouse Sync
- ✓Data Quality Protections
- ✓Data Privacy Governance
- ✓Universal credits on any product or service
Cost Calculator
Pricing data not available for mParticle Analytics (formerly Indicative). Check their website for current pricing.
Build vs Buy
Should you build a mParticle Analytics (formerly Indicative) alternative or buy the subscription? Estimate based on 27 features.
Buy mParticle Analytics (formerly Indicative)
Better ValueBuild Your Own
Buying mParticle Analytics (formerly Indicative) saves ~$18,480 over 3 years vs building.
Estimates based on 27 features and a BuildScore of 5/5. Actual costs vary.
Integrations
1 known integrations