BuzzSumo

buzzsumo.com
Social Media Management
Weekend Project

Media Mentions In Minutes. Content Ideas For Days. The Media Database That Really Understands Journalists

How to Replace BuzzSumo

Overview

BuzzSumo is a media intelligence and content research platform that helps marketers, agencies, and PR professionals discover trending content, find and connect with journalists, monitor brand mentions, and generate content ideas. It provides access to a database of 8+ billion articles worldwide with real-time engagement data across multiple social platforms and publications.

Features

35 features across 16 categories

AI(3)

AI Pitching ToolAIPremium

Write relevant pitches faster with AI-powered assistance.

Brief GeneratorAIPremium

Drawing on data from the Content Ideas Generator, helps you build content briefs on any topic at the click of a button.

Content Ideas GeneratorAIPremium

Brings together billions of headlines and crucial content components including subheadings, keywords, SERP results, questions, and engagement data to help generate endless ideas for content research, creation, and distribution.

Also in: monday.com, Notion, Airtable

API(2)

API - Account APIPremium

Push information from your Alerts, or access your saved Projects with our Account API.

API - Search APIPremium

Query our database for article, influencer, trend, and top sharer data. Get relevant engagement metrics flowing into your dashboards alongside any other data source.

Browser Extension(2)

Advanced Chrome ExtensionPremium

Expand your capabilities while you browse with custom analytics when viewing profiles on Facebook, Twitter, YouTube, and TikTok. See engagement ratios and related profiles.

Chrome Extension

Research content on the go and analyze social engagement while browsing search engines and websites. Examine key competitor metrics in seconds.

Also in: Krisp, Scalenut, LastPass

Content Analysis(3)

Backlink AnalyzerPremium

Track the uptake of backlinks to domains and URLs over time.

Facebook AnalyzerPremium

Analyze Facebook page performance, improve campaign performance, and benchmark against competitors. Compare post types and engagement trends.

YouTube AnalyzerPremium

Evaluate the success of organic and paid YouTube content with engagement data on views, video length, likes, comments, and social engagement.

Content Management(2)

Article UploadsPremium

Batch upload URLs and coverage to Projects to get a top-level overview of content engagement. Perfect for regular reporting to clients and stakeholders.

Projects & Items

A multi-use workspace for tracking and saving the content discovered within BuzzSumo, including articles, journalists, influencers, and questions.

Also in: Juro, Notion, WordPress.com

Content Research(5)

Content Analyzer

An inspiration index of billions of pieces of content published around the globe. Tap into the most engaging articles across any topic, URL, or domain.

Historical Data

Tap into historic engagement and search the archives of the 8+ billion pieces of content in BuzzSumo's Content Analyzer.

Question Analyzer

Search customer questions across millions of forum posts, including Amazon, Reddit, Quora, and Q&A sites.

Topic ExplorerPremium

Unlock BuzzSumo's vault of topic ideas and real content examples. Search a topic to discover a word cloud of similar themes mentioned in the most engaging content.

Trending Feeds

Identifies and categorizes the day's most viral posts published in the past 24 hours. Follow custom or curated feeds to see what's trending worldwide or in your industry niche.

Influencer Research(4)

Facebook PagesPremium

Find the most influential Facebook pages related to a specific topic.

TikTok InfluencerPremium

Find the most active and influential TikTok users around your subject.

Twitter InfluencersPremium

Find the voices most valuable to you on Twitter. Search based on the content of influencer tweets or the information in their bios.

YouTube InfluencersPremium

Find the most influential YouTube channels related to a specific topic.

Integration(2)

RSS Feed SyncPremium

BuzzSumo data up with other apps such as Zapier or IFTTT, and bring your reports to life.

Slack IntegrationPremium

Plug your alerts directly into your chosen Slack channels and build media monitoring into your daily routine.

Also in: monday.com, Notion, Airtable

Journalist Outreach(3)

Journalist ProfilesPremium

Access journalist information including interests, top content, contact information, and the publications they write for in a single profile.

Media Database & OutreachPremium

Find and engage with 700K journalists most relevant to your specific topics. Find journalists writing about your brand, market, and competitors with 330K monthly profile updates.

Media ListsPremium

Build media lists of key journalists and see what they've published today in a single click of a button.

Monitoring & Alerts(2)

Alerts

Set up custom alerts to get notified of media mentions and engagement via email for topics, brands, keywords, and competitors.

MonitoringPremium

Monitor your competitors, brand mentions and industry updates.

Monitoring & Reporting(1)

Coverage ReportsPremium

Find out all you need to know about your past month's media mentions. Discover publication data and social media engagement, mention count, placement, and excerpts.

Premium Features(1)

Early Access To New FeaturesPremium

Access our exclusive Beta testing program, and use, test, and give feedback on our latest features before anyone else.

Reporting(1)

Exports

Export search results, reports, and more into a CSV, Excel, or PDF file.

SEO Tools(1)

Keyword ToolPremium

Benchmark your search success against competitors across thousands of keywords. Explore search volume, inform paid strategies with CPC data, and analyze search and social trends in tandem.

Search & Filtering(1)

Granular Location SearchPremium

A more granular Media Database search that allows you to filter location by state.

Support(2)

Priority Customer SupportPremium

Receive tailored personalized support.

Self-Serve Help Center

Explore tutorials, guides, and articles on anything you need about BuzzSumo.

Pricing

Content Creation

$199/mo (save $478/yr with annual billing)
  • 1 User
  • Unlimited Searches
  • 2 Alerts
  • Content Analyzer
  • Trending Feeds
  • Question Analyzer
  • Exports
  • Projects & Items
  • 2 years historical data

PR & Comms

$299/mo (save $718/yr with annual billing)
  • 5 Users
  • Unlimited Searches
  • 5 Alerts
  • Everything in Content Creation
  • Media Database & Outreach
  • Coverage Reports
  • Slack Integration
  • 15 Alerts limit
  • 3 years historical data
  • 20 journalists per list

Suite

Popular
$499/mo (save $1198/yr with annual billing)
  • 10 Users
  • Unlimited Searches
  • 10 Alerts
  • Everything in PR & Comms
  • YouTube Analyzer
  • Advanced Chrome Extension
  • Article Uploads
  • 30 Alerts limit
  • 5 years historical data
  • 100 journalists per list
  • 10k articles/month monitoring

Enterprise

$999/mo (Annual billing only)
  • 30 Users
  • Unlimited Searches
  • 50 Alerts
  • Everything in Suite
  • RSS Feed Sync
  • Granular Location Search
  • Early Access To New Features
  • 50 Alerts limit
  • 5 years historical data
  • 600 journalists per list
  • Priority Customer Support

Cost Calculator

Keep Paying BuzzSumo

Monthly$199/mo
Yearly$2.4k/yr
5-Year Total$11.9k

Build It Yourself

Est. Build Time~3 hrs
Hosting$20/mo
DifficultyVery Easy

Total Cost Comparison

1 YearSave $2.1k
SaaS
$2.4k
DIY
$240
3 YearsSave $6.4k
SaaS
$7.2k
DIY
$720
5 YearsSave $10.7k
SaaS
$11.9k
DIY
$1.2k

DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 35 features at very easy complexity.

Build vs Buy

Should you build a BuzzSumo alternative or buy the subscription? Estimate based on 35 features.

Buy BuzzSumo

Monthly cost$1,990/mo
3-year total$71,640
Time to deployDays

Build Your Own

Better Value
Development cost$24,000
Maintenance$360/mo
3-year total$36,960
Dev time~2 months

Building could save ~$34,680 over 3 years.

Estimates based on 35 features and a BuildScore of 5/5. Actual costs vary.

Integrations

10 known integrations

AmazonFacebookIFTTTQuoraRedditSlackTikTokTwitterYouTubeZapier