How to Build Your Own BuzzSumo
Replace BuzzSumo with a custom build. Media Mentions In Minutes. Content Ideas For Days. The Media Database That Really Understands Journalists
Build Difficulty: 5/5
Build a working replacement in a weekend with AI tools
Estimated Timeline
Based on 35 features at Weekend Project difficulty, expect about One weekend with AI-assisted development.
Recommended Tech Stack
Full-stack React framework with API routes and server components
PostgreSQL database, auth, and real-time subscriptions
Utility-first styling for rapid UI development
Key Features to Replicate
Top features across 8 categories. See all 35 features
Content Research(5 features)
An inspiration index of billions of pieces of content published around the globe. Tap into the most engaging articles across any topic, URL, or domain.
Tap into historic engagement and search the archives of the 8+ billion pieces of content in BuzzSumo's Content Analyzer.
Search customer questions across millions of forum posts, including Amazon, Reddit, Quora, and Q&A sites.
Unlock BuzzSumo's vault of topic ideas and real content examples. Search a topic to discover a word cloud of similar themes mentioned in the most engaging content.
Identifies and categorizes the day's most viral posts published in the past 24 hours. Follow custom or curated feeds to see what's trending worldwide or in your industry niche.
Influencer Research(4 features)
Find the most influential Facebook pages related to a specific topic.
Find the most active and influential TikTok users around your subject.
Find the voices most valuable to you on Twitter. Search based on the content of influencer tweets or the information in their bios.
Find the most influential YouTube channels related to a specific topic.
AI(3 features)
Write relevant pitches faster with AI-powered assistance.
Drawing on data from the Content Ideas Generator, helps you build content briefs on any topic at the click of a button.
Brings together billions of headlines and crucial content components including subheadings, keywords, SERP results, questions, and engagement data to help generate endless ideas for content research, creation, and distribution.
Content Analysis(3 features)
Track the uptake of backlinks to domains and URLs over time.
Analyze Facebook page performance, improve campaign performance, and benchmark against competitors. Compare post types and engagement trends.
Evaluate the success of organic and paid YouTube content with engagement data on views, video length, likes, comments, and social engagement.
Journalist Outreach(3 features)
Access journalist information including interests, top content, contact information, and the publications they write for in a single profile.
Find and engage with 700K journalists most relevant to your specific topics. Find journalists writing about your brand, market, and competitors with 330K monthly profile updates.
Build media lists of key journalists and see what they've published today in a single click of a button.
API(2 features)
Push information from your Alerts, or access your saved Projects with our Account API.
Query our database for article, influencer, trend, and top sharer data. Get relevant engagement metrics flowing into your dashboards alongside any other data source.
Browser Extension(2 features)
Expand your capabilities while you browse with custom analytics when viewing profiles on Facebook, Twitter, YouTube, and TikTok. See engagement ratios and related profiles.
Research content on the go and analyze social engagement while browsing search engines and websites. Examine key competitor metrics in seconds.
Content Management(2 features)
Batch upload URLs and coverage to Projects to get a top-level overview of content engagement. Perfect for regular reporting to clients and stakeholders.
A multi-use workspace for tracking and saving the content discovered within BuzzSumo, including articles, journalists, influencers, and questions.
Cost Calculator
Keep Paying BuzzSumo
Build It Yourself
Total Cost Comparison
DIY hosting estimate based on Vercel + Supabase free/pro tiers (~$20/mo). Build time estimated from 35 features at very easy complexity.