Optimizely Data Platform (ODP)

Capitalize on product opportunities, buying behaviors, and hidden gems with AI powered predictive analytics for commerce experiences

Find automatically segmented customers based on propensity to buy or churn

Activate segments across Optimizely products and other channels including web, mobile, email, and push notifications

Customize customer experience and build loyalty in real-time based on preferences and behaviors with automated activation across channels

View comprehensive customer profiles, track behaviors, create segments, and activate through downstream channels

Maintain an updated view of customers with unified, regularly refreshed data collected from website, Optimizely sources, and 60+ available integrations

Ingest from and export data to Data Platform and other sources with 60+ pre-built integrations such as CRM, commerce, or email platforms

Connector that allows you to use your own CDP with Optimizely Data Platform and send segments from your CDP straight to Data Platform for real-time experimentation and personalization

Quickly build, deploy, and maintain custom integrations for data flow

Deliver relevant and engaging digital experiences to visitors based on their preferences and behaviors in real-time

Easily create and manage segments for highly targeted & real-time experimentation, content, and commerce experiences based on behavior, preferences, and attributes

Run more sophisticated and impactful tests by leveraging historical and third-party data that's regularly refreshed

Run highly-targeted tests with real-time segment data based on customer activities such as location, device, or previous purchases