Virtuous

virtuous.org
CRM
Weekend Project

Best Nonprofit CRM, Online Giving, Fundraising and AI tools to grow giving

How to Replace Virtuous

Overview

Virtuous is an AI-powered responsive fundraising platform designed for nonprofits to manage donor relationships, automate fundraising workflows, and grow giving. It combines a powerful CRM with integrated marketing, email, SMS, online donations, volunteer management, and AI-driven insights to help nonprofit teams build stronger donor relationships with less administrative work.

Features

56 features across 27 categories

AI & Analytics(1)

Predictive Machine LearningAIPremium

AI-driven machine learning models for donor prediction and scoring

AI & Communications(2)

Personalized Email DraftingAIPremium

AI-powered email draft suggestions personalized for each donor

Personalized GPT-Powered EmailsAIPremium

AI-generated personalized email drafting using GPT technology

AI & Fundraising(1)

Dynamic Donor Engagement PlansAIPremium

AI-generated and dynamically adjusted engagement plans for donors

AI & Productivity(1)

Prioritized Donor InboxAIPremium

AI-prioritized inbox for fundraisers to focus on high-value donor interactions

Also in: Apollo.io

Analytics(1)

Enterprise-Grade Business IntelligencePremium

Advanced business intelligence tools for complex data analysis

Also in: Hugging Face, Notion, Smartsheet

Analytics & Insights(5)

Dashboards and ScoringPremium

Custom dashboards with donor scoring models

Digital Engagement DataPremium

Track and analyze donor digital engagement metrics and behavior

First and Third-Party InsightsPremium

Access to first-party and third-party donor insights and data

Predictive InsightsAIPremium

AI-powered predictive analytics for donor behavior and giving patterns

Wealth Data IntegrationPremium

Access to wealth and demographic data for donor research and scoring

Automation(6)

Automated CRM LoggingPremium

Automatic logging of communications and interactions in CRM

Automatic CRM Logging & AlertsAIPremium

Automatic logging of activities and intelligent alerts for fundraisers

Fundraising Automation & Workflows

Automate menial tasks and create workflow journeys for donor engagement

Segmentation and AutomationPremium

Advanced donor segmentation and automated outreach based on segments

Smart Alerts & RemindersAIPremium

Intelligent alerts and reminders for fundraisers based on donor activity

Workflow & Journey Automation

Automate complex donor journeys and fundraising workflows

Also in: monday.com, Notion, Airtable

CRM(3)

AI-Powered Nonprofit CRMAI

Flexible, user-friendly CRM for engaging donors with AI capabilities

Donor & Pipeline Management

Comprehensive donor database and fundraising pipeline tracking

Holistic Donor Profiles

Comprehensive donor profiles with all interaction and giving history

Also in: monday.com, Setmore, HubSpot

Communications(2)

Email, SMS, and In-App CommunicationPremium

Multi-channel volunteer communication via email, SMS, and in-app messaging

Omnichannel Communications

Communicate with donors across email, SMS, and in-app channels

Customization(1)

Customizable Objects/Fields

Create custom fields and objects to tailor the platform to your needs

Data Management(2)

Data Silos Removal

Break down data silos and unify data across departments

Easy Data ExportsPremium

Export data from reports and analytics in multiple formats

Events(2)

Event Management

Manage nonprofit events and attendee communications

Events Management

End-to-end event management including registration, communications, and reporting

Fundraising(4)

Custom Donor PlansPremium

Build personalized engagement plans for individual donors

Customizable Donation FormsPremium

Build custom donation forms with control over every aspect of the experience

Project-Based GivingPremium

Organize and track giving around specific projects or campaigns

Turnkey Landing PagesPremium

Pre-built landing page templates for fundraising campaigns

Fundraising & Automation(1)

Outreach Campaign CadencesPremium

Create and manage multi-touch donor outreach campaign sequences

Guidance(1)

Built-In Best Practices

Industry best practices embedded into the platform

Infrastructure(1)

Microsoft Azure Infrastructure

Enterprise reliability and performance powered by Microsoft Azure

Integration(1)

App Marketplace & API

Connect with third-party apps via marketplace or custom API integrations

Integration & Security(1)

CRM and SSO IntegrationPremium

Single sign-on integration with CRM for seamless authentication

Licensing(1)

Unlimited Users

Unlimited user seats across the platform

Marketing & Communications(2)

Integrated Marketing, Email & SMS

Omnichannel communications platform for marketing and donor outreach

Marketing & Communications

Integrated marketing automation and multi-channel communication tools

Payments(1)

Online Forms and Payments

Create online forms and process payments for donations

Professional Services(4)

Hands-on Migration & Onboarding

Professional services team to manage data migration and platform onboarding

Ongoing Coaching & Support

Continuous support and coaching to help teams mature on the platform

Professional Services & Partners

Access to professional services team and vetted partner ecosystem

Training & Certification

Comprehensive training and certification programs for team members

Reporting & Analytics(6)

Board-Ready Formatting

Reports formatted for board presentation and executive review

Flexible Filters in Report ViewPremium

Advanced filtering options for customizing reports and data views

Real-Time Reports and DashboardsPremium

Real-time reporting and dashboard updates for Raise module

Report and Dashboard BuilderPremium

Advanced report and dashboard creation tools with flexible filters

Reporting and Analytics

Comprehensive reporting and analytics suite for data-driven decisions

Reports and Dashboards

Build and customize reports and dashboards for data visualization

Security(1)

Data Security and Trust Center

Enterprise-grade data security, encryption, HIPAA compliance, and trust documentation

Security & Administration(2)

Enterprise-Grade Security

Leading encryption, security, HIPAA compliance and SSO

Robust User Permissions

Role-based access control and permission management for team members

Templates(1)

Best Practice Templates

Templates built on fundraising best practices for campaigns and communications

Volunteer Management(2)

Volunteer HubPremium

Customizable self-service portal for volunteer communications and scheduling

Volunteer Onboarding and SchedulingPremium

Recruit, onboard, and schedule volunteers with automated workflows

Pricing

Virtuous CRM+ Standard

Custom
  • Donor & Pipeline Management
  • Marketing & Communications
  • Events Management
  • Reporting & Analytics
  • Workflow & Journey Automation
  • App & Partner Marketplace
  • Unlimited Users

Virtuous CRM+ Enterprise

Custom
  • Donor & Pipeline Management
  • Marketing & Communications
  • Events Management
  • Reporting & Analytics
  • Workflow & Journey Automation
  • App & Partner Marketplace
  • Unlimited Users

Virtuous Raise

Custom
  • Customizable Donation Forms
  • Landing Pages
  • Best Practice Templates
  • Project-Based Giving
  • Real-Time Reports and Dashboards

Virtuous Insights

Custom
  • First and Third-Party Donor Insights
  • Predictive Machine Learning
  • Segmentation and Automation
  • Dashboards and Scoring
  • Holistic Donor Profiles

Virtuous Analytics

Custom
  • Enterprise-Grade Business Intelligence
  • Robust Permissions and Role-Based Reporting
  • Flexible Filters in Report View
  • Board-Ready Formatting
  • Easy Data Exports

Virtuous Volunteer

Custom
  • Volunteer Onboarding and Scheduling
  • Email, SMS, and In-App Communication
  • Reporting and Analytics
  • Customizable Volunteer Hub
  • CRM and SSO Integration

Virtuous Momentum

Custom
  • Prioritized Donor Inbox
  • Personalized Email Drafting
  • Dynamic Donor Engagement Plans
  • Automatic CRM Logging & Alerts
  • Integrates with Blackbaud, Bloomerang, Virtuous, and more

Cost Calculator

Pricing data not available for Virtuous. Check their website for current pricing.

Build vs Buy

Should you build a Virtuous alternative or buy the subscription? Estimate based on 56 features.

Buy Virtuous

Better Value
Monthly costContact Sales
3-year totalVaries
Time to deployDays

Build Your Own

Development cost$36,000
Maintenance$540/mo
3-year total$55,440
Dev time~3 months

Buying Virtuous saves ~$55,440 over 3 years vs building.

Estimates based on 56 features and a BuildScore of 5/5. Actual costs vary.

Integrations

4 known integrations